This spring, John Deere is helping homeowners keep track of and optimize their lawn care responsibilities with the new MowerPlus smartphone application. This free app provides equipment care tips, maintenance information and other resources to ensure that homeowners feel confident maintaining a great looking lawn.
The iOS version of MowerPlus allows the user to “Mow Now” and track mowing metrics. Users can view a summary of the current mowing session with average speed, area covered and other real-time statistics. Additionally, an aerial view of the mowing path for each session can help homeowners diversify their pattern to protect turf health. The app also lets homeowners know how long it has been since they last mowed.
“Mowing the lawn is so much more than just making tall grass short,” said Kevin Duax, product line planner, John Deere. “With our MowerPlus app, homeowners can easily refer to expert tips and historical data to ensure efficient and effective lawn upkeep.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7720553-john-deere-mowerplus-app/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Noted pediatric heart surgeon Dr. Kristine Guleserian has opened up her OR, and her career to author Mark Oristano to create Surgeon’s Story Inside OR 6 With a top Pediatric Heart Surgeon. Dr. Guleserian’s life, training and work are discussed in detail, framed around the incredibly dramatic story of a heart transplant operation for a two-year old girl whose own heart was rapidly dying. Find out more at- http://surgeonsstory.com/ Media Contact: For a review copy of Surgeon’s Story or to schedule an interviewwith Mark Oristano, contact Scott Lorenz of Westwind Communications Book Marketing, 734 667 2090 scottlorenz@westwindcos.com or http://www.book-marketing-expert.com Medical Non-Fiction
After his wife of 54 years died in 2006, Chuck Swartwout decided there had to be more to life than merely the time spent on earth.
This realization motivated him to take a long analytical look at the afterlife, which he believes we will all enter after death. Using his training in the scientific method, Swartwout researched and published You Don’t Die – You Just Change Channels! which he describes as a ‘common sense’ approach to prove the existence of an afterlife.http://www.chuckswartwout.com/ Media Contact: For a review copy of You Don’t Die – You Just Change Channels! or to arrange an interview with Chuck Swartwout, contact Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com Inspirational
Wood is the ideal way to both battle climate change and house a growing urban population. There is still, however, a wide spread lack of awareness of the possibilities of engineered wood, specifically Kerto® LVL (Laminated Veneer Lumber). Metsä Wood has joined forces with leading professionals who share our passion for wood construction in a video series called Talking Wood.
Each of the videos features a wood expert talking about a subject close to the speaker’s heart. Talking Wood is a continuing series – and likeminded professionals are more than welcome to share their insights, knowledge and stories. The first set of videos is now ready.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7804951-talking-wood-passionate-professionals/
On Wednesday, April 6, Viva® Brand teamed up with Hollywood actress and home/ DIY expert, Monica Potter, to host a dramatic clean-up benefitting Boys & Girls Clubs of Greater Ventura. The event, held at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can transform used, forgotten items with just a thorough cleaning. Donated household items ranging from kitchen appliances to outdoor patio furniture were expertly cleaned with the unique textures of Viva® Towels and then donated to 22 deserving families across the Ventura community. The effort jumpstarts a national push to “Unleash Clean” across the country.
Potter served as the Captain of the Viva® Clean Squad, motivating over 40 volunteers to “Unleash Clean” by scrubbing, polishing and shining up donated items from the kitchen, bathroom, living room and patio, showcasing the strength and durability of the towels. Viva® offers a choice of two types of everyday towels that work like cloth to stand up to any cleaning job in your home. Viva® Vantage® has a scrubby texture, great for shining stainless steel appliances and scrubbing grime off stovetops or patio furniture, while Viva® Towels have a signature soft and smooth texture for cleaning surfaces like countertops and coffee tables. To ensure a green event and minimize waste, Viva® Towels partnered with the City of Ventura to use natural household and eco-friendly cleaners so the towels could be composted afterwards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club/
Mary Murphy partners with Osteo Bi-Flex®
The GUINNESS WORLD RECORDS™ Title for the ‘Largest merengue lesson’ has officially been set as of Friday, April 15, by none other than joint supplement Osteo Bi-Flex. Led by celebrity choreographer Mary Murphy, ballroom dancing champion, at the Fremont Street Experience, the lesson involved more than 250 participants who gathered to learn and perform the high-energy, Latin-inspired merengue.
Record attempt participants stepped in time throughout the half-hour lesson, under the expert direction of celebrity dancer and choreographer Mary Murphy.
The joint support supplement’s record-breaking feat was held as a celebration of movement, encouraging folks to be active and to continue enjoying the activities that make them happy at any age.
“Osteo Bi-Flex is leading the call for movement and enabling individuals to continue participating in the activities they love by facilitating joint comfort, flexibility and movement,” said Derek Bowen, Senior Vice President for Osteo Bi-Flex. “Our product has been helping people for years, so to have our name down in the record books for getting people moving is a perfect fit with our brand! From our standpoint, stillness is the new smoking. Taking Osteo Bi-Flex will help people feel more comfortable within 7 days of taking it.*”
To view the multimedia release go to:
http://www.multivu.com/players/English/7796951-osteo-bi-flex-guinness-world-record/
Martin Amado is a TV personality, interior decorator, lifestyle expert, and contributing writer on the subject of home décor. For over ten years, he’s been the host/designer on the home makeover segment, Room for Improvement, seen on WSVN 7 News, a FOX affiliate station in Miami, FL. In addition to his work in the general market as a host/designer for HGTV (Home & Garden Network) on shows such as Small Space, Big Style and Decorating Cents, Martin has been featured on numerous Spanish-language media platforms airing nationally in the United States and throughout Latin America. He is currently a home décor contributor to Un Nuevo Día, Telemundo’s national morning program. Prior to that, he was the lead designer on Decorando Contigo airing for five seasons on Galavisión. His decorating segments have been featured on FOXLife on programs such as Tu Vida Más Simple and Hogar Express. He was chosen by Moen, the #1 faucet brand in the United States, to be their Home Décor & DIY Expert for three consecutive years on their SaturDIY: Moen Makeover webisode series for the general market. Most recently, he can be seen co-hosting on ION Television and on HuffPost Voces.Com as their DIY expert on the Baño Chic and Hogar Chic webisode series. Martin has shared his decorating and lifestyle tips in the pages of Vista Magazine, People En Español, Latina Magazine, TV y Novelas, HuffPost Voces and Qué Rica Vida. His experience also includes being an On-Air Guest Expert for the HGTV Home brand on the Home Shopping Network. He draws on his keen eye for design, experience as a visual merchandiser, and savvy shopping skills to help homeowners realize that a beautifully-decorated space can be within their reach. Martin works exclusively with clients through his home styling company, The WOW Factor!, Inc., where he specializes in one-day makeovers and working with a minimal budget to achieve the decorator look for less! Please visit www.martinamado.com for additional information and press including features inside People En Español and other publications. You may follow him on Twitter @martinamadotv, join his Facebook fan page: Martin Amado: Home Décor & Lifestyle Expert, subscribe to his YouTube channel: Martin Amado and follow him on Instagram: @martinamadotv for more decorating tips and ideas.
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
Today, Stearns & Foster® has teamed up with home design expert Jonathan Scott to launch the “Redesign Your Retreat” campaign. The campaign supports the launch of the reinvented 2016 mattress line-up, including the Stearns & Foster Estate, Stearns & Foster Lux Estate and Stearns & Foster Reserve Collections.
Challenged by the brand to design three master bedroom suites to inspire consumers to redesign their bedroom retreats, Scott created three distinct styles – Edgy Glam, Mid-Century Modern and Transitional – inspired by each new Stearns & Foster Collection. The bedroom designs will be unveiled throughout the summer, with Edgy Glam making its debut today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7859051-stearns-foster-redesign-your-retreat/
Summer road trip season is here, so grab the family and pack up the car! There is a richness to making your way across a state or country by car that is absent from the experience of boarding a metal bird and climbing out at your destination. Whether you’re going on a short trip or a cross-country adventure proper preparation is a must.
Travel and lifestyle expert, Amy Goodman, is available for live interviews on XXXX ##, 2016 to discuss her tips and tricks to make your summer road trip one to remember. From what to pack to where pull over for a bite to eat she’ll make prepping for your vacation quick and simple.
Pregnancy is a crucial time to start taking really good care of yourself both physically and emotionally. By taking proper care of yourself, you increase your chances of having a problem-free pregnancy and a healthy and happy baby. Maintaining healthy habits for both mommy and baby is essential once your little one has arrived as well. With countless options even the most well-researched new parent can feel overwhelmed when it comes to staying healthy.
As a well-known RN and health expert, Linda Ciampa has been helping families stay healthy for over a decade. Linda is available for live interviews with her best health tips for both pregnant mommies and newborn babies.