Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO interactive plush, the most innovative Elmo toy yet. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO made his official debut at a private event yesterday at the Empire Hotel in New York, NY. Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as LET’S ROCK! ELMO takes the stage at retail this fall. The truly interactive LET’S ROCK! ELMO plush character sings, plays instruments, and invites little musicians to rock out with him!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52202-randy-jackson-joins-hasbro-playskool-for-let-s-rock-elmo-launch
Great Britain’s largest group of independent hotels, Best Western, has today announced a change to the structure of its 276 hotels.
Today Richard Lewis, newly appointed CEO of Best Western, launched three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy.
The move aims to give consumers more choice and clarity easing their decision making process, something that travel customers are increasingly searching for.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bestwestern/52127/
Marriott Hotels & Resorts and Host Hotels & Resorts, Inc. raise the curtain on Broadway, unveiling a multi-million dollar renovation of the brand’s flagship New York Marriott Marquis in Times Square. At the heart of the extensive renovation is the brand’s reinvented lobby, including two signature restaurants and lounges, where guests can work, socialize, relax, eat and drink. The makeover also encompasses the hotel’s nearly 2,000 guest rooms and a new, high tech 29,000 square foot Broadway Ballroom.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/51766/
John Varvatos, the master of modern rock ‘n’ roll style, together with fragrance partner Elizabeth Arden, is proud to introduce the premiere fragrance for John Varvatos STAR USA, an extension of the younger, edgier John Varvatos STAR USA Collection – a total lifestyle brand with a preppy meets rock aesthetic that gives rise to funked-up classics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52413-john-varvatos-usa-elizabeth-arden-premiere-fragrance
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors Holly and Sam Branson joining the brand.
Created by British entrepreneur Jonnie Shearer in 2004, Pussy has been a well kept secret in celebrity circles until London fashion store Selfridges ordered thousands of cans this summer. Tesco has followed suit recently launching Pussy in selected stores. Now firmly in the retail spotlight, Pussy is finalising global distribution deals – and with Branson investment, has its sights set on knocking taurine based energy drinks off the number one spot.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/pussydrinksltd/52138/
Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced today that it has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to “Pump up the Jam,” wearing the Parnella pump.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52474-easy-spirit-unveils-looks-like-a-pump-feels-like-a-sneaker-campaign
The residents of São Paulo, Brazil, were introduced to the bold Southwestern flavors of Chili’s® Grill & Bar last month when the Dallas-based brand opened its first restaurant in one of South America’s fastest growing countries. The newest emerging world market to welcome Chili’s, in turn introduced the brand’s culinary team to Picahna, a prime cut of top sirloin popular in the churrascarias of Southern Brazil, and Caipirinhas, the country’s national cocktail made with a blend of fresh limes, sugar and cachaça – a Brazilian spirit made from sugarcane.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52254-chilis-restaurant-opening-san-paulo-brazil-urban-center-moema
Zaha Hadid Architects and Roca are delighted to announce the opening of a brand new flagship space, the Roca London Gallery, at Imperial Wharf close to Chelsea Harbour. Zaha Hadid Architects were commissioned to create this unique concept which takes its inspiration from the power of water as a transforming element and which will bring the Roca London Gallery to life.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/roca/52146/
Today the video and dedicated website are finally being unveiled. These were created for the launch of the new Hampton collection, restating Baume & Mercier’s desire to foster proximity and conviviality with its aficionados from across the globe by using new media as the favoured means for promoting the brand. Shot in a ‘mansion’ style interior, the traditional residences of the Hamptons, the video is suffused with the characteristic light of this region between sea and sky and immerses us in a poetical and mysterious universe. Taking on the form of an initiation tale, it uses the symbolism of time regained through a child who discovers the Hampton Collection. Emotion and marvel are promised!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/baumemercier/52148/
ROCAWEAR, the leading global lifestyle brand, is changing-up the fragrance game with a new bold and unapologetic scent for men, ROCAWEAR EVOLUTION.
Created in partnership with Elizabeth Arden, the new fragrance is sexy, magnetic, and addictive, embodying the swagger and sophistication of hip-hop culture and assured masculinity.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52726-rocawear-evolution-trey-songz-elizabeth-arden-fragrance
After six days touring Tuscany in July, DaVinci is proud to debut the final works of four Storytellers who were selected to join the Italian wine brand in Italy for a look at the authentic people and place behind its wine. The art, recipes, narrative and video have been unveiled at Facebook.com/DaVinciWine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52528-davinci-wine-2011-storyteller-experience
