Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Top This Party Orange County and Top This Party Las Vegas follow the daily drama of elite party planners who throw elaborate, excessive soirees and events for extremely wealthy and colorful clients. Premieres Friday January 4th at 10pm and 10:30pm EST on Lifetime.
This is the official video version of this song from Utopia reworked to replace the rare first version. It features some images from the movie Utopia which was shelved combined with brand new footage including lip synching by the singer.
Check out the Jonas Brothers as they perform at The Ross School in Long Island, and cool off between songs with some nice cold WAT-AAH!
www.drinkwataah.com
Rock all night for Youth Outreach. Hong Kong;s favourite bands battled it out. Fistiwave, Broken Lighter, Darkness Pool, Scratch, Killersoap, T.S., Hazden, Silent Chamber, Bomber, Abyssal Desire and Dark Fringe. T.S. took the top honour. Watch the highlights at http://www.so-u.tv/playVideo.php?id=4727
The NOTCH 2008 Festival fuses cutting edge Nordic audiovisual culture with China�s emerging local scene, pushing the audience to rethink their contemporary and future role via the theme of �contemporizing the future�. Hong Kong joins the Notch tour for the first time this year. Organized by White Noise Records, Hong Kong China.
http://www.so-u.tv/playVideo.php?id=5614
Feeling sleepy from all that Thanksgiving goodness? Blow that tryptophan right out of your system with a live and commercial free performance by THE KILLERS, straight from the FUSE Studio in New York. Premieres Thursday Nov 27 Thanksgiving Day at 8pm|7c with encores throughout the weekend on FUSE.
