The number of vehicles earning either of two awards from the Insurance Institute for Highway Safety has jumped to 71 from 39 this time last year, giving consumers more choices for optimum protection in crashes. The number of winners in the top tier — TOP SAFETY PICK+ — has increased by 11 for 2015, despite a tougher standard for front crash prevention.
While the bar has been raised for TOP SAFETY PICK+, the criteria for TOP SAFETY PICK are unchanged from 2014: a good or acceptable rating in the challenging small overlap front test and a good rating in each of the Institute's four other crashworthiness evaluations — moderate overlap front, side, roof strength and head restraints. The 2015 TOP SAFETY PICK+ designation is awarded to vehicles that meet those criteria and also have an available front crash prevention system that earns an advanced or superior rating.
When making accommodation reservations within 48 hours, travelers don’t need to sacrifice quality, breadth of choice or satisfaction for spontaneity. Booking.com, the world’s number one accommodation site, today announced the launch of Booking Now, a new mobile app that revolutionizes the on-demand travel space by providing a completely personalized booking experience tailored to individual customer preferences and location. By harnessing the power of data based on user behavior as well as GPS technology, Booking Now is the only App to showcase the world’s largest selection of more than 580,000 properties around the globe to provide custom accommodation recommendations for spontaneous travelers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7419151-booking-now-app-launch/
FIJI® Water, the number one premium bottled water brand in the United States, announced today its first–ever television advertising campaign for the brand: “Untouched.” The $30 million campaign – the largest marketing investment FIJI Water has ever made – highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of Fiji.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446551-fiji-untouched-first-tv-ad/
T. Rowe Price’s 2015 Parents, Kids & Money Survey revealed that parents are letting their kids, who are 8-14 years old, learn about money the hard way, but may not be having the appropriate financial conversations to help guide their decisions. Additionally, the survey found that a growing number of parents think that it is appropriate for schools to teach financial education, and three-quarters of parents think there should be a personal finance requirement to graduate high school.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7455231-t-rowe-price-financial-education/
Booking.com, the world’s number one accommodation site, today unveils The Booking’s Best Awards – an exclusive award that goes to only 260 accommodations out of a possible 600,000 - as decided by over 40 million real, relevant and recent customer reviews. Whether it’s the tastiest breakfast, an off the beaten track stay or just plain value for money, the Booking’s Best Awards recognise that it’s the little things that can make or break a holiday.
“We know that accommodation can make or break a trip. With the incredible insight gained from the extensive number of guest reviews on our site, we are able to identify what it is that makes an accommodation unique, what adds that extra sparkle to a guest’s stay,’’ explains Pepijn Rijvers, Chief Marketing Officer of Booking.com. “We are so proud to work with our Booking’s Best awarded accommodations to give travellers the most unique and incredible experiences. Being called ‘Booking’s Best’ is an indication of quality that can be completely trusted as it comes directly from our verified guest reviews.’’
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7487251-bookings-best-awards-world-travel/
On April 8th, a team of scientists, environmental experts and world-class athletes will set sail from Guadeloupe to Marseille on a catamaran.
THEIR MISSION? THE OCEAN.
Biotherm Homme, the number one brand in premium men’s skincare, partners with windsurf champion Florian Jung, marine biologist Dr. Frauke Bagusche and their team as they sail across the Atlantic on a 72-day mission from Guadeloupe to Marseille.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7488351-biotherm-homme-aquapower-expedition/
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Booking.com, the world’s number one accommodation site, today announces the launch of the Booking Now app for the Apple Watch. Booking Now, which draws from Booking.com’s vast selection of over 625,000 properties in more than 75,000 unique destinations, is the first and only travel app to enable users to book a stay directly from their Watch, and in just one touch. Through the use of Apple’s new pressure sensitive ‘force touch’ technology, spontaneous travelers are now able to choose and book the nearest relevant hotel in one simple gesture.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504251-booking-travel-app-for-apple-watch/
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A recent Federal Emergency Management Agency (FEMA) survey found that nearly 60 percent of American adults have not practiced what to do in a disaster by participating in a disaster drill or preparedness exercise at work, school, or home in the past year. Further, only 39 percent of respondents have developed an emergency plan and discussed it with their household. This is despite the fact that 80 percent of Americans live in counties that have been hit with a weather-related disaster since 2007, as reported by the Washington Post. With the number and severity of weather-related disasters on the rise, the America’s PrepareAthon! is an opportunity for individuals, organizations, and communities to take action to prepare for specific hazards through group discussions, drills, and exercises.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500251-fema-national-prepareathon/
When Amway™ asked for help in raising awareness about global childhood malnutrition through its Nutrilite™ Power of 5 Campaign, more than 260,000 people across the globe raised their hand to do just that. And they broke a GUINNESS WORLD RECORDS™ title in the process.
As a global leader in nutrition research, development and innovation, Amway paired its expertise from Nutrilite™, the world’s number one selling vitamins and dietary supplements brand*, with its passion for helping people live better lives. Amway™ last year launched the Nutrilite™ Power of 5 Campaign to expand the distribution of the Nutrilite™ Little Bits™ supplement. At the time, the micronutrient powder with 15 essential vitamins and minerals for children was being distributed in two countries through established programs run by Non-Governmental Organizations. It has since expanded to nine countries and there are plans for more.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7214653-amway-guinness-world-record/
Brock Beauty, Inc.’s bestselling hair vitamin Hairfinity® has been helping women grow healthier hair for more than 10 years. This Mother’s Day, founder Tai Lawrence is giving the world an intimate look into the inspiration behind the product – her daughter Jasmine – in a two minute short film called “They Learn From You.”
In “They Learn From You,” Tai describes her hair journey and shares her experience raising her daughter. “I struggled with my hair growing up. All of the chemicals, products and heat styling really did a number on the health of my hair,” said Tai Lawrence Brock Beauty Founder and visionary behind Hairfinity. “Most women have a childhood experience that defines their relationship with their hair. I wanted my little girl to feel good about her healthy hair and not be concerned about whether it was long, short, curly, textured or straight. That’s why Hairfinity® was created.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522951-brock-beauty-hairfinity-hair-supplement/
