Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
The German Federal Foreign Office (FFO), the Goethe-Institut, and the Federation of German Industry (BDI), announce the launch of WanderbUS, an immersive traveling exhibit bringing German culture to 48 states over five months. Launching March 5th in Washington, D.C., the WanderbUS will hit the road to visit high schools and universities in every state within the continental US. Staffed with a team of educational professionals, the tour will feature presentations, games and virtual reality tours of German landmarks including Hamburg, Nuernberg and Frankfurt. View a full tour schedule here.
To view the multimedia release go to:
https://www.multivu.com/players/English/8503951-wanderbus-german-culture-traveling-exhibit/
