On Thursday, employees of global branded play leader, Hasbro, Inc. (NASDAQ:HAS), became holiday ‘elves’ as they celebrated the second Global Day of Joy, a volunteer initiative designed to spread cheer and bring positive change to thousands of children in 33 countries. From delivering toys and games to children and providing meals for the homeless to renovating playrooms and hosting special Hasbro Game Day events, Team Hasbro employees volunteered with more than 100 charitable organizations worldwide to make a difference through the power of volunteerism.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7389351-hasbro-second-global-day-of-joy-charitable-employees-volunteer-community-service-projects/
In honor of National Volunteer Month, Chuck E. Cheese’s, the preferred destination for Big Brothers Big Sisters, is raising awareness of the more than 30,000 unmatched Littles in need of a Big. Chuck E. himself is kicking off a nationwide honorary Big program by becoming a Big for a day to a Little in Dallas. Throughout the month, all Chuck E. Cheese’s locations will also offer guests opportunities to support Big Brothers Big Sisters by donating at the register or participating in a National Night Out event on April 14.
Starting in Dallas, Big Brothers Big Sisters will match Chuck E. with a deserving Little for a surprise visit to his or her school, followed by an after school play date during Chuck E. Cheese’s National Night Out event on April 14 from 5 p.m.–9 p.m. National Night Out is a nationwide event in which a portion of the proceeds from all who attend will be donated to Big Brothers Big Sisters.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7491951-chuck-e-cheese-big-brothers-big-sisters/
Junior Achievement USA® (JA) today announced the launch of its JA Heroes PSA campaign. The goal of this campaign is to connect volunteer mentors with young people to give kids the power to see their future, unleash their potential and let their dreams take flight.
Positive role models in the lives of young people are shown to help inspire them to overcome difficult circumstances. Yet today, millions of kids live in situations where they do not have access to mentors who can give them the guidance or insight they need to rise above negative peer pressure, economic uncertainty or simply a lack of direction.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7553451-ja-heroes-psa-campaign/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation. Meals on Wheels America is a national network of local community organizations that deliver meals, friendly visits and safety checks to our nation’s most vulnerable seniors. With the senior population projected to double by 2050, and an aging volunteer base, Meals on Wheels America, in partnership with the Ad Council, is launching its first national integrated campaign this summer to recruit a new pipeline of volunteers to meet the growing need.
Every day, Meals on Wheels volunteers deliver one million meals and smiles to seniors in need across the country. The current network represents more than 5,000 local programs in virtually every community in America and relies on an army of two million volunteers to deliver meals five days a week, typically between 11 am and 1 pm. Beyond providing nutrition, delivering a meal also provides a moment of human connection that nourishes both the senior and the volunteer. For many seniors, the volunteer may be the only person they will see that day. According to a survey of current Meals on Wheels volunteers, more than 75 percent are over the age of 55, and the average age of volunteers is 62, making it critical to recruit additional volunteers to keep the wheels rolling for future generations.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867951-ad-council-meals-on-wheels/
Approximately 7,000 high school students drop out every school day – that’s one every 26 seconds. In an effort to raise awareness about the dropout crisis and inspire individuals to “Boost” (support) students in their communities, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs), created pro bono by advertising agency Publicis New York.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52064-ad-council-boostup-high-school-dropout-prevention-campaign
This January, as part of National Mentoring Month, Big Brothers Big Sisters launches Start Something™, a national initiative inviting all adults - not just volunteers - to support quality mentoring to help children who face adversity beat the odds.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/47788/
Boys & Girls Clubs of America (BGCA) announced today it is launching the second year of a partnership with Amway to build community gardens across the United States. With the addition of five new gardens planned for 2011 there will be a total of 12 gardens created and maintained to date as part of the ongoing three-year Amway Positive Sprouts® program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/47650/
On Friday, global branded play company Hasbro, Inc. (NASDAQ: HAS) helped spread joy to thousands of underserved children in 35 countries through its first-ever Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees worldwide to become holiday “elves” and to immerse themselves in community service projects designed to bring joy over the holidays to children in need.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64623-hasbro-global-day-of-joy-employee-community-service-projects-for-children
Food Lion today pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch of Food Lion Feeds and kick off its new commitment, the grocer will donate 1 million meals in five days between June 9 and June 13 as part of a Week of Giving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7238651-food-lion-feeds-pledges-hunger-relief-500-million-families-through-2020
Isle of Capri Casinos, Inc. (NASDAQ: ISLE) today announced the winners of its first charitable social media contest awarding a share of $60,000 to six local nonprofit organizations.
“With over 155,000 votes cast in Community Aces Challenge and over 300 applications to participate, we were thrilled with the response to Isle’s first charitable contest on social media,” said Virginia McDowell, Isle’s president and chief executive officer. “As we watched the results and saw how hard all of the charities were working to garner votes, we decided to add a third place prize to the competition.”
“The 150 participating nonprofit organizations registered in the fourth quarter of 2014 and coordinated their own individual voting campaigns between Feb. 1 and March 20, 2015,” said McDowell. “We commend the efforts of all the organizations in the Challenge! Each organization has a mission dedicated to enhance the communities we all share and we look forward to seeing the funds put to use.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490751-isle-of-capri-casinos-community-aces/
This year, Beneful dog food is celebrating the fifth year of its Dream Dog Park program by supporting dog park projects across the U.S. ranging in size from Chihuahua to Great Dane proportions. Kicking off in June and throughout 2015, the Beneful team is supporting crowdfunding campaigns and working with community leaders and fundraising groups to help bring new dog parks to life or improve existing ones through a combination of financial support, hands-on volunteerism and shared dog park expertise.
“At Beneful, we know dogs and owners share a special bond, and there’s a special place in their hearts for their local dog parks. We’ve experienced it ourselves with our dogs, and we’ve seen it firsthand through our Dream Dog Park program,” said Brent Gleckler, Beneful brand director. “This year, we’re excited for the program to take a new shape with the Dream Dog Park Project, allowing us to reach even more dog-loving communities across the country.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/7551751-beneful-dream-dog-park-project/
