Like most residents of Joplin, Tara Johnston’s mind is frozen in time when she thinks back to that late Sunday afternoon on May 22, 2011 – the day a catastrophic tornado destroyed thousands of homes, including her house on S. Jackson Ave.
While her daughter and the rest of her family survived the tornado, she was faced with the daunting task of rebuilding her home – made even tougher because she had no insurance. Johnston told her story from the front porch of that very home today at a press conference. The house, which is just weeks away from being completely rebuilt, is the result of many helping hands coming together to get one more displaced family back into their home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58615-toyota-boosts-home-reconstruction-in-joplin-since-devastating-tornado
Obwohl Toyota bei seinem RAV4 des Modelljahrgangs 2013 zumindest in der USA-Version - in den Bereichen Lenksäule und Fußraum das neue Modell nachgebessert hat, ist es beim von dem anerkannten amerikanischen Insurace Insitute für Highway Safety (IIHS) durchgeführten Frontalcrasch mit kleiner Überlappung durchgefallen. Mit dem Crash, bei dem mit einer Geschwindigkeit von 40 Meilen (64,37 km/h) 25 Prozent der Front auf eine Barriere treffen, werden die Auswirkungen eines Unfalls simuliert, bei dem zwei Fahrzeuge mit ihren Frontecken zusammenstoßen beziehungsweise das Auto auf einen Baum prallt. Ein sehr realistischer Test, den das Institut erst seit vergangenem Jahr zu seinen vier anderen Crashformen – moderate Überlappung der Front, Seite, Überschlag und Heck – hinzugefügt hat und inzwischen mit der „moderaten Überlappung“ zusammen als wichtigsten Test ansieht. Der – wegen der Nachbesserungen des Herstellers – extra verschoben, verlief nun alles andere als erfolgreich. Laut IIHS wurde die Karosserie-Struktur schwer beschädigt und drang teilweise in den Fußraum, so dass auch der linke Fuß des Fahrers – wenn es kein Dummy gewesen wäre – verletzt worden wäre. Darüber hinaus zeigte sich der Frontal-Airbag als „nutzlos“, da die Lenksäule durch den Aufprall nach rechts gebogen wurde und der Kopf des Dummys kaum geschützt wurde. Und obendrein arbeitete der Sicherheitsgurt nicht korrekt, so das Kopf und Oberkörper auf das Armaturenbrett prallten. Auch wenn der RAV4bei den anderen vier Crashtest überall mit der Note „Gut“ abgeschnitten hatte, gab es nur ein Urteil: Schlecht.
Avery Bussell Jr. always thought he’d be a farmer. However, with times on the family farm a little tough in 1988, the 22-year-old threw his name into the mix for a job at a new company that was setting up shop 55 miles away – Toyota Motor Manufacturing, Kentucky (TMMK).
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7227651-toyota-motor-manufacturing-kentucky-tmmk-celebrates-10-millionth-vehicle
In its 25th year, Toyota’s annual Opportunity Exchange (OE) has resulted in more than $250 million in contracts for M/WBEs.
The two-day event – which included best-practice seminars, panel discussions and a trade show – concluded Tuesday, Oct. 28, at the Duke Energy Convention Center in downtown Cincinnati. Toyota Motor Engineering & Manufacturing North America (TEMA) started OE with about 100 attendees, and it has grown to become one of the largest minority business events in the country – attracting nearly 2,000 people who attend the event free of charge.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7353151-toyota-opportunity-exchange-minority-woman-owned-business-enterprises/
http://www.osv.ltd.uk/toyota.php There are cars that get your heart racing – cars that go fast, look mean and deserve to be driven by rock stars. The Toyota MK3 Avensis is not one of those vehicles. The sensible hauler seems to be the perfect car for an accountant or librarian. Even though it isn’t the most inspiring machine, the Toyota does have many respectable qualities...See more http://www.osv.ltd.uk/toyota.php
Mexican-American singer-songwriter Becky G and Puerto Rican singer-songwriter and musician Raquel Sofia are taking you for a ride at two of the summer’s biggest music festivals – Lollapalooza and Outside Lands.
Powered by the Toyota Corolla, these artists will share their journey through real-time social media content. The series, “Musica y Destinos con Toyota,” kicked-off on Friday, July 31 with Becky G (@iambeckyg) sharing her musical experience at Lollapalooza at Grant Park in Chicago. The iconic festival featured a diverse range of musical acts, including Paul McCartney, Sam Smith and Metallica.
During the three-day event, Becky G met with Gogol Bordello, a Gypsy-punk band known for their authentic energy and theatrical stage shows. Highlights from the meet and greet were shared via Facebook @ToyotaLatino and @BeckyG, and Twitter @iambeckyg. The artist also captured short videos of her adventure through her story on Snapchat, available to followers.
And the musical ride continues this weekend when Sofia joins Toyota for the Outside Lands Festival in San Francisco, Aug. 7-9. The three-day festival features performances by Billy Idol, Kendrick Lamar, Mumford & Sons, Axwell & Ingrosso, Twin Peaks and Clasixx, to name a few.
To view the multimedia release visit:
http://www.multivu.com/players/English/7583551-toyota-latino-lollapalooza/
Lupe Maldonado will tell you, “education is key.” That’s because it’s what helped her and her family create a brighter future. Their story started in a garage in Torrance, Calif., more than 20 years ago. That’s where they lived when they came to the U.S. No bathroom. No running water; a mattress on the bare floor. They covered up the holes to keep out the cold and the mice. While it may have been a bleak start, Lupe says just being in America was a dream come true.
While Ismael worked 12 hour days to support his family, Lupe joined a new program at her son’s elementary school called the Toyota Family Literacy Program in order to learn English. It was a tough decision, going to school instead of getting a job that could provide the money needed to move out of that garage; but Ismael and Lupe knew if she could learn English, she could advocate for their boys with teachers, doctors and in the community. Ismael also enrolled in English classes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7946551-ncfl-toyota-partnership/
Decorated U.S. war veteran Romulo (Romy) Camargo starts his day like most of us. He wakes up, gets a drink of water, has some breakfast, brushes his teeth, and gets dressed. But for Camargo, whose injuries in Afghanistan left him paralyzed from the neck down, these morning routines require some assistance. And Toyota is learning how to help.
Thanks to Camargo, Toyota recently completed the first North American in-home trial of the Human Support Robot (HSR). The HSR is one of the “partner robots” Toyota is developing to assist people with everyday activities. Toyota is actively researching ways to apply advanced technologies to help people with limited mobility, including seniors or those who are disabled.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053352-toyota-human-support-robot-mobility-disability/
Thousands converged onto Addams Medill Park in Chicago during one of the nation’s largest 3-day Latin alternative music festivals, Ruido Fest.
Toyota returned to the festival as the exclusive automotive sponsor of the musical extravaganza bringing the Toyota Música experience to life with a variety of activities and performances highlighting emerging artists and providing festivalgoers a weekend packed with musical delights.
Toyota has supported music in Chicago and the surrounding region for a number of years through participation in a number of music festivals as well as philanthropy. In addition to Ruido Fest, Toyota is gearing up for an epic return to the Lollapalooza festival in August.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053351-toyota-music-den-ruido-fest/
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.
The all-new Toyota Avalon – designed, engineered and assembled in the U.S. – embodies consumers’ overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8352851-toyota-avalon-sedan-serious-play/
Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyota/48876/
