“The smallest moments can have the biggest impact on a child’s life. Take time to be a dad today.” That’s the campaign message of new public service advertisements (PSAs) launching today nationwide in recognition of Father’s Day. According to the U.S. Census Bureau, an estimated 24 million children (34%) in the U.S. live apart from their fathers. The PSA campaign is an effort between the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families, Office of Family Assistance and the Ad Council to show fathers the unique and irreplaceable role they play in their children’s lives.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50580/
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
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CVS/pharmacy has kicked-off its ninth annual in-store fund raising campaign to support the fight against amyotrophic lateral sclerosis (ALS). Since 2002, CVS/pharmacy has partnered with the ALS Therapy Alliance (ATA) to help advance ALS research. To date, CVS/pharmacy has raised more than $19 million in its stores—a single $1 donation at a time—to support the funding of new clinical research with the aim of discovering a treatment or cure for this devastating disease. This year's campaign began on June 6 and runs through June 26.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/44466/
Labor Day has always been a time to recognize career achievements of American workers, but for the families of military service men and women killed or disabled while serving our great nation, Labor Day carries a special significance. For the fourth consecutive year, thousands of golf facilities nationwide will participate in Patriot Golf Day®, over Labor Day Weekend (Sept. 3-6), collecting donations and raising awareness for the Folds of Honor Foundation. Patriot Golf Day is jointly supported by The PGA of America and the United States Golf Association.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/patriotgolfday/45259/
Parents and grandparents rarely disagree about how cute their (grand)children are, but when it comes to setting up safe sleep environments for babies, the two generations don’t always concur, according to a new study conducted by Ipsos Public Affairs on behalf of HALO Innovations in time for National Baby Safety Month. The survey found that the majority of parents and grandparents agree that Sudden Infant Death Syndrome (SIDS) is their top concern in raising their children. However, grandparents are more likely than parents to place babies on their sides or stomachs to sleep, and more likely to place potentially dangerous objects in babies’ cribs, increasing their risk for SIDS and accidental suffocation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/halosleepsacks/46013/
Jewelry Television® (JTV) is showing its support for the American Heart Association’s Go Red For Women® movement by launching “Love Your Heart,” a comprehensive, multimedia initiative aimed at raising awareness and educating viewers about the risks of heart disease.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jewelrytelevision/46001/
Wounded Warrior Project (WWP) in partnership with The PlowShare Group has launched a series of new public service advertisements aimed at raising awareness and enlisting support of the needs of injured service members of the nation’s armed military. Over 40,000 of our nation’s armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder, major depression, and traumatic brain injury (TBI). WWP assists wounded warriors and their families through a holistic approach to their recovery. Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/woundedwarriorproject/48587/
Invacare Corporation (NYSE:IVC), the global leader in home and long-term care medical products, today is launching “Real Life,” a new campaign dedicated to raising awareness of the everyday struggles and achievements of those living with disabilities, ailments or advancing age. For these individuals, even “ordinary” tasks like getting dressed, preparing for the day ahead, caring for children, driving a car or going to work can require extraordinary effort — yet few people are aware of these everyday struggles and achievements. Invacare has created this awareness campaign and platform so that people can share their ‘real life’ stories — or the story of someone who inspires them — for a chance to win cash prizes for themselves and the charity of their choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/invacare/49159/
In time for Earth Day 2011, skateboarding legend Tony Hawk, musicians Ziggy Marley and Michael Franti and comedian Andy Dick, amongst other well know actors, musicians and athletes are raising awareness of the high cost tobacco-related litter takes on our planet. Legacy®, the national public health foundation best known for its truth® youth smoking prevention campaign, is working to call attention to the toxic toll discarded cigarette butts take every day on our already-taxed natural environment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/legacyforhealth/49116/
One of the key issues to be discussed at this year's St Petersburg International Economic Forum on 16-18 June is the financing of Russia's modernization. A number of sessions will be devoted to this subject, in particular the session 'Raising Capital for Russia's Growth' on June 18, co-produced by UBS and televised by Bloomberg TV.
As the Russian President, Dmitry Medvedev, noted at a news conference held at Moscow's Skolkovo management school on May 18, 2011,
