Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Casio America, Inc. re-entered the professional synthesizer market this year with the launch of two products ideal for performing and recording artists – the XW-P1 Performance Synthesizer and the XW-G1 Groove Synthesizer. Based on the successful introduction of the XW series, Casio has teamed up with aNYthing, a streetwear/lifestyle brand located in New York City, to create a limited edition XW-P1 synthesizer. Designed in a signature gold hue, only 200 XW-P1GD units will be available at Guitar Center and Musician’s Friend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57776-casio-anything-xw-p1-performance-synthesizer-and-xw-g1-groove-synthesizer
NRG Energy, Inc. (NYSE:NRG), NRG Yield, Inc. (NYSE: NYLD), and SunPower Corp. (NASDAQ: SPWR) today announced the completion of the final phase of the California Valley Solar Ranch (CVSR) photovoltaic (PV) generating facility in San Luis Obispo County, California, bringing total electric generating capacity of the plant up to 250 megawatts (AC). NRG acquired CVSR from SunPower in 2011, and the project is jointly owned by NRG Yield (48.95%). CVSR is one of the world’s largest operating solar PV power plants and will sell its electricity to Pacific Gas & Electric under two long-term power purchase agreements.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64118-sunpower-nrg-energy-begin-commercial-operations-250-mw-calif-solar-ranch
Cotton Incorporated welcomes Giuliana and Bill Rancic’s return to Cotton’s 24 Hour Runway Show. Hosting for the third time, the couple will be joined by E! News’ Jason Kennedy and TV host Michael Yo from “The Insider” on CBS. Additional hosts for the cotton fashion event are Miami entertainment journalist, Ellie Rodriguez, and Scott Evans, anchor/reporter for Channel One News. The entire show will be streamed live from South Beach, Miami, online for 24 hours, beginning Friday, November 7, at 8 p.m. EST, through Saturday, November 8 at 8 p.m. EST.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7209532-cotton-inc-24-hour-runway-show/
Fisher-Price, Inc., one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., today released a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign. Directed by award-winning documentarian Patrick Creadon, and filmed with real parents around the world on New Year-s Day and the final days of December 2014, this short film captures the incredible love and hopes all parents share for their children during those first moments after their baby is born.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411351-fisher-price-best-possible-start/
Miral and SeaWorld Entertainment, Inc. (NYSE:SEAS) (“SeaWorld”) today announced their partnership to develop SeaWorld Abu Dhabi, a first-of-its-kind marine life themed park on Yas Island. This next generation SeaWorld Abu Dhabi will also include the United Arab Emirates’ (“UAE”) first dedicated marine life research, rescue, rehabilitation and return center with world-class facilities and resources for the care and conservation of local marine life. SeaWorld Abu Dhabi will be the first new SeaWorld without orcas, and will integrate up-close animal experiences, mega attractions and a world class aquarium, bringing the latest technology in visitor engagement.
The partnership brings together Miral’s expertise in developing Yas Island’s portfolio of destinations with SeaWorld’s 50-plus years of theme park, veterinary medicine, marine science and zoological practice and experience.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8002251-miral-announces-seaworld-yas-island/
One of the most anticipated toys of the holiday season is hitting retail shelves today as Fisher-Price – a subsidiary of Mattel, Inc. (NASDAQ:MAT) – and Disney Consumer Products launch the innovative Dance Star Mickey plush that walks, talks, and grooves to a beat all his own.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dancestarmickey/46426/
Caveat Emptor: not all HD is created equal. V.I.O., the decade-long leader in point-of-view video technology, is proud to announce the all-new POV.HD video camera: the most flexible, rugged and easy to use point-of-view HD video system available. The POV.HD is V.I.O.’s response to video professionals and athletes who demand advanced high-definition video with vibrant color and superior camera control that excels in extreme environments.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vio-inc/47316/
Wildlands, Inc. announces the completion of habitat restoration at the Liberty Island Conservation Bank in Yolo County, California. The completion of construction caps a three year entitlement and permitting process with federal, state and local agencies in one of the most complex restoration projects in Wildlands 20-year history.
The 186-acre restoration project focused on tidal aquatic habitat suitable for special-status fish species. The Liberty Island Conservation Bank is a collaborative effort between Wildlands, California Department of Fish and Game (DFG), National Marine Fisheries Service (NMFS) and U.S. Fish and Wildlife Service (FWS) and will mitigate permitted impacts to fisheries habitat throughout the Sacramento-San Joaquin River Delta. The Bank is protected with a permanent conservation easement and a non-wasting long-term endowment to manage the property in perpetuity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wildlands/49727/
