NASCAR driver Carl Edwards will serve as the face of the Avon’s latest fragrance, Turn 4XT, debuting November 2010. Evoking the casual yet confident attitude the champion driver exudes, Turn 4XT is a masculine scent that embodies the rush that comes with risking it all for the win. When approaching Turn 4, the final curve on the track leading to the finish line, Edwards exudes strength, determination and dedication, three qualities that Avon values highly as a company and for their alliances.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42978/
The top model, style icon and fashion designer Kate Moss has visited the Coty factory in Granollers, near Barcelona to see her new fragrance, Vintage Muse, coming off the production line.
Upon her arrival, Kate was greeted by the factory director, Patrick Bourque, who revealed that the factory is producing a staggering 60 bottles of Vintage Muse per minute, around the clock.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/cotybeauty/46304/
Coty Inc. announces the launch of Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.
To view Multimedia news Release, go to http://multivu.prnewswire.com/mnr/coty/48362/
This Valentine’s Day Kim Kardashian offers fans a brief glimpse into her fascinating world. Kim presents a short film to accompany her signature fragrance and showcase her magnetic beauty. Titled Naughty, the video reveals a never before seen side of the irresistible icon. Before Naughty launches, Kim will unveil behind the scenes footage of two other looks that were filmed, Sweet and Glam. To view Kim’s exclusive new videos, visit www.pickyourkim.com. Viewers will have the opportunity to enter for the chance to win a picture of themselves and their valentine posted on Kim's Facebook site and blog.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lighthousebeauty/48561/
Sephora, the leading specialty beauty retailer, and Firmenich, global leaders in fragrance and flavors, have created The Sensorium™ – a ground-breaking multi-sensory, interactive fragrance exhibition. The first time open to the public, The Sensorium™ is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52623-sephora-and-firmenich-partner-to-create-the-sensorium
ROCAWEAR, the leading global lifestyle brand, is changing-up the fragrance game with a new bold and unapologetic scent for men, ROCAWEAR EVOLUTION.
Created in partnership with Elizabeth Arden, the new fragrance is sexy, magnetic, and addictive, embodying the swagger and sophistication of hip-hop culture and assured masculinity.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52726-rocawear-evolution-trey-songz-elizabeth-arden-fragrance
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
Curve, the well-known and highly successful top ten fragrance for the past 10 years, is proud to introduce curve appeal, the new master brand fragrance from Elizabeth Arden. An extension of the classic, best-selling Curve, curve appeal is the fragrance for a generation with new expectations, where life is a constant and adventurous journey.
Like the men and women who wear it, curve appeal is designed to be seamlessly confident, undeniably sexy, and effortlessly cool. Whether it is for the job, the deal, the girl, or the guy, it is the chase that curve appeal wearers crave, and this fragrance helps them get there. Nothing is ever out of reach.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54295-curve-appeal-fragrance-elizabeth-arden
The swell of the wave you’ve been waiting for just before it breaks. The thrill of exploring uncharted territory. The energy of whipping wind catching your sail. Nautica Aqua Rush embodies the spirit of nautical adventure—the anticipation, exhilaration and triumph that comes with taking to the high seas and going full speed ahead.
Nautica’s latest fragrance for him, Aqua Rush, captures the nautical heritage of the iconic brand, immersing the wearer in the exhilarating experience of braving the waves. Bold, masculine and powerful, the fragrance evokes the steadfast character of the classic seafarer. At once spicy and fresh, crisp and woody, Aqua Rush epitomizes what it means to be a man without limits.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53875-coty-nautica-aqua-rush-fragrance
Avon Products, Inc. today announced that Los Angeles Clippers basketball star Chris Paul will be joining the company’s team as the face of a new men’s fragrance, Untouchable. A legend in the making, Paul –husband, proud father of two and founder of the CP3 Foundation – represents the future of basketball and the power of the will to win. The new scent will capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory.
“The drive to win is what gets me out of bed every morning,” explains Paul. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/59630-avon-new-fragrance-untouchable-chris-paul-basketball-all-star
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its new Relaxing Rituals™ line. Each blend of three different essential oils creates a special fragrance combination designed to soothe the mind, body and soul and provide an easy relaxing ritual that fits busy lifestyles. The Relaxing Rituals™ line offers a variety of options for creating a fragrant relaxation experience that is uniquely customized for each consumer. The new line includes warmer oils, reed diffusers, votive candles and tumbler candles in four new soothing scents. Relaxing Rituals™ is available now at more than 557 Yankee Candle retail stores, www.yankeecandle.com and in select specialty retailers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61624-yankee-candle-launches-new-relaxing-rituals-collection
“You are a Playboy and you have extraordinary powers. You enter a rooftop party. Here’s what could happen…”
Playboy launches a super-sexy, super-charged advertising campaign for Super Playboy, its new blockbuster fragrance and body care collection. The tongue-in-cheek television, print and digital campaign plays out the epic exploits of super seducers as they take control of the night. Forget saving the world – they’re too busy seducing and having fun! Are you ready to play? PRESS TO PLAY!
To view Multimedia News Release, go to http://www.multivu.com/mnr/61946-super-playboy-new-fragrance-body-care
