How Do You Like Your Eggs? The American Egg Board, the marketing arm for U.S. egg farmers, poses this age-old question to Americans through its latest marketing campaign — a relaunch of the brand’s trademark “Incredible Egg.”
Breaking out of the ordinary, The Incredible Egg and its new campaign inspires consumers to think about eggs differently — beyond the usual. Not only are eggs nutritious, with one large egg containing 6 grams of high-quality protein, they’re also one of the most versatile foods on the planet. From deviled, baked, fried or even as a cloud, the latest campaign from The Incredible Egg helps consumers explore the ways and occasions for which they enjoy eggs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8218751-the-incredible-egg-how-do-you-like-your-eggs-campaign/
The Pepsi Refresh Project is giving America the power to decide how to fund good ideas, big and small, that help refresh our world. Only four months in, the Pepsi Refresh Project has funded over 100 projects and injected more than $5 million back into local communities. With 32 new grants and $1.3 million awarded each month, the impact of the Project is growing exponentially, reaching cities and towns in more than 30 states so far.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/44529/
Anvil Knitwear is a proud sponsor of Farm Aid 2011 whose mission is to build a vibrant family farm-centered system of agriculture in America. The concert will feature six exclusive Farm Aid designs on Anvil Knitwear t-shirts featuring Texas cotton from organic and transitional growers.
This year’s concert in Kansas City, Kan., at LIVESTRONG Sporting Park on Aug. 13 will feature Farm Aid t-shirts with Anvil’s Shirt Scan™ technology that allows concertgoers to view exclusive Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51756-anvil-knitwear-sponsor-and-official-t-shirt-supplier-farm-aid-concert
CHS is pleased to introduce the CHS Center for Cooperative Growth, an online platform that gathers and shares diverse viewpoints from agribusinesses, independent agricultural producers, academia and other leaders to foster greater success among America’s cooperatives.
The online platform launched in October 2012, features a primary cooperative topic addressed through four perspectives and invites audiences to participate through online polls and a blog.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58033-introducing-the-chs-center-for-cooperative-growth-online-platform
CHS Inc., the nation’s leading cooperative and a global energy, grains and foods company, is committed to continued growth that will drive economic value to its farmer owners and the rural communities in which they live, its leaders told attendees at its recent annual meeting.
“Our ultimate responsibility is to invent the CHS of the future by making the decisions, executing the investments and managing the financial health of this company in a manner that not only adds value for you today, but continues to pay off 10 and 20 years down the road,” CHS President and Chief Executive Officer Carl Casale told attendees. “Ultimately, it’s about taking actions today that will benefit tomorrow’s owner, the generations that are now playing in farm yards or buying their first blue FFA jackets.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/58034-chs-inc-putting-future-first-for-cooperative-farmer-owners
Anvil Knitwear, a leading manufacturer of sustainable apparel, premiered a digital short at Farm Aid 25: Growing Hope for America Concert at Miller Park in Milwaukee on October 2, as part of its sponsorship of the event. The thought provoking video educates consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anvilknitwear/46479/
Several projects across platforms and crops designed to improve farmers’ on-farm productivity and profitability advanced phases today as part of Monsanto Company’s (NYSE: MON) annual pipeline update.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/monsanto/48030/
Grilling season is in full swing, but the same old menu of burgers, hot dogs and macaroni salad could use some fresh ingredients and ideas. Whether you have a home garden or a local farmers’ market, summer brings an abundance of fruits and vegetables that are prime for grilling. In celebration of its 70th anniversary year, Organic Gardening magazine is keeping the season festive with recipes that take the garden to the grill.
Produce is the tastiest and most nutrient-dense when it is in-season, and it can be more affordable too. Grilling brings out the flavors and juices in fruits and vegetables: corn and zucchini take on a delicious, smoky flavor and the natural sugars in peaches and pineapple caramelize to perfection. Not sure where to begin? Organic Gardening’s Consulting Food and Wine Editor Victoria von Biel offers tips for a more flavorful grilling season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53919-organic-gardening-magazine-70-th-anniversary-recipes-from-garden-to-grill
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
Creating a sustainable cocoa sector that can meet the chocolate industry’s long-term demand for cocoa, the essential raw material for chocolate, while providing economic opportunities to cocoa farmers will require billions of dollars in agricultural investments across research, third-party certification and technology transfer to farmers, according to Mars, Incorporated, one of the world’s leading chocolate manufacturers.
Although many groups and individual companies have made singular investments towards a more sustainable sector, to benefit a significant portion of the world’s five to six million cocoa farmers, Mars believes the industry must work together even more closely to scale up positive impacts for farmers and achieve higher yields without compromising limited natural resources.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58400-mars-chocolate-invests-in-creating-a-sustainable-cocoa-industry
Farmers in Ivory Coast struggle with a mango harvest season that is as short as the fruit is sweet.
“For a 4-6 week period in April and May, the country is flooded with good mangos, but it ends abruptly when the rainy season starts. From then on, the mango just starts decaying,” explains Mathew Shed, container manager in the specialist shipping company Africa Express Line (AEL).
“We were approached in April by Eolis, a CF logistics company, who asked for some kind of smart solution that would keep the fruit delicious and marketable for a longer time,” he adds.
The solution turned out to be special reefer containers. With quick help from a container leasing company and a container depot in Antwerp, Belgium, Star Cool containers were upgraded to work with controlled atmosphere, in short known as CA, and sent to Ivory Coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762525-MCI-eyes-revolution-mango-trade/
