Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Cocktail fans are likely familiar with ANGOSTURA aromatic bitters® and the enhancing effect bitters can have on alcoholic beverages, but what they might not know is that the story of THE HOUSE OF ANGOSTURA® and ANGOSTURA® aromatic bitters spans beyond craft cocktails. THE HOUSE OF ANGOSTURA wants consumers to take inspiration from the brand’s rich history to make ANGOSTURA aromatic bitters an everyday staple. From culinary uses to signature cocktails, such as the Queen’s Park Swizzle, THE HOUSE OF ANGOSTURA is making a push to ensure ANGOSTURA aromatic bitters secure a permanent spot not only in consumers’ bar carts but also in their pantries.
“Visitors will find ANGOSTURA aromatic bitters alongside salt and pepper in any establishment on the islands of Trinidad and Tobago. We sprinkle a few drops on everything from pizza to soup, ensuring a kick of bold flavor in everything we consume,” said THE HOUSE OF ANGOSTURA CEO Genevieve Jodhan. “I am delighted that people worldwide are already integrating ANGOSTURA bitters into their favorite cocktail recipes, but my hope is that consumers will continue to discover that bitters’ versatile flavor can enhance everything from easy week-night meals to extravagant desserts.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8163051-the-house-of-angostura-bitters-culinary-creations-cocktails/
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
Chloé hosted a cocktail party last night at apicius, the renowned Parisian restaurant, for the launch of its new women’s fragrance ‘Love, Chloé’.
Ralph Toledano, CEO of Chloé, and Michele Scannavini, President of Coty Prestige, welcomed 200 guests, celebrities and journalists from all over the world, for an exclusive event entertained by dj and music producer Seb Chew.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/cotysas/42444/
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur.
“St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards,” said Facundo L. Bacardi, Chairman of Bacardi Limited.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59742-bacardi-st-germain-elderflower-liqueur-bartender-rob-cooper
BACARDÍ, the world’s best-selling and most awarded rum, unveiled its latest addition to the brand’s flavored rum lineup, BACARDI® Pineapple FusionTM at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida.
John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos, Bonzi Wells and others were among the celebrities and NBA Legends that turned out to toast NBA All-Star 2013 with TNT and the NBA in Houston, Texas last night.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60302-bacardi-launches-pineapple-fusion-during-nba-all-star-weekend-flo-rida
To celebrate the one-year anniversary of the debut of Atsby Vermouth, Rhys & Rylee, a New York City-based producer of artisanal New American Vermouths, today announces the launch of the first-ever American Vermouth commercial. Spotlighting the company’s Atsby “Armadillo Cake” and “Amberthorn” vermouths, the video encourages consumers to go beyond their expectations and their comfort zones in all aspects of their lives. The commercial will air beginning on September 9, 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62463-rhys-rylee-atsby-vermouth-find-your-people-video-spots
https://www.wickiwackiwoo.com/
The Wicki Wacki Woo ® cocktail blog will show you how to make the perfect cocktail with fun and expertise. The bartender Mark from Rostock travels the world looking for interesting cocktail classics and new cocktail recipes. https://www.wickiwackiwoo.com/
The G.O.D. boys Douglas Young and Ben Lau did it again. They turned Hong Kong upside down with the most outrageous party of the year. Bringing together a high energy group of hip hop ballers, fashionistas, the ultra chic underground, and of course, all the pretty boyz. Half naked models all around and if you felt like getting your own kit off a game of strip poker was wide open. 24 Herbs, the edgy cantonese hip hop band kept the crowd crazed while FINDS restaurant made sure endless cocktails flowed down the throats of the super fabs. Catch a glimpse of what you missed, or cannot remember, at www.SO-U.TV. For more information on how you can be in the spotlight too contact www.Prosperity-Research.com.
Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails.
Standing up for the consumer’s right to get what was ordered and to protect the quality of cocktails, family-owned Bacardi took legal action against some New York bars and restaurants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53406-bacardi-150-anniversary-celebrates-75th-anniv-cocktail-case-consumer-right
Kildare Village was the setting for a truly Chic Summer Tea Party, hosted by internationally celebrated British model and muse Daisy Lowe to mark the launch of the Chic Summer Festival.
International guests, including many of Dublin’s elite were treated to the ultimate Summer Tea Party complete with floral-inspired cocktails, candy-coloured macaroons and mini cucumber sandwiches. Mismatched gilded frames with floral collages decorated the walls, while white picket fences and vintage china created the perfect garden party setting.
To view Multimedia News Release, go to https://www.multivu.com/mnr/56572-value-retail-kildare-village
Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53409-bacardi-innovation-new-products-quality-spirits-flavor-rum-150-anniversary
