As part of its 150th anniversary celebration, Bacardi Limited shares an extraordinary glimpse into the unique heritage safeguarded in The Bacardi Archive of more than 150 years of precious documents, authentic historical assets and sometimes quirky artifacts about the Company, family and iconic brand. This rare look showcases the BACARDI® rum brand’s remarkable creation and international expansion to more than 150 markets to become the world’s favorite and most awarded rum with nearly 500 medals, as well as the rich history of the Company’s survival through adversities and critical success to become the world’s largest privately-held spirits company.
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Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53409-bacardi-innovation-new-products-quality-spirits-flavor-rum-150-anniversary
This year, while Bacardi is celebrating its 150th anniversary, it’s also marking another milestone: BACARDÍ rum is the world’s most awarded spirit, having garnered more than 550 awards, accolades and recognitions from around the world.
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In its 150th anniversary yearlong celebration, Bacardi celebrates its tremendous success as the world’s largest privately-held spirits company and the incredible drive and perseverance it took to get there following the illegal confiscation of its assets in Cuba on October 15, 1960 – 52 years ago. While that event was an extraordinary event in the Company’s history after nearly 100 years of being in Cuba, it became a critical turning point to propel the family-owned Company and its namesake BACARDÍ® rum brand to take on a greater international profile. This turned BACARDÍ into the globally recognized brand it is today. In fact, within 20 years following the loss of the Company’s assets in Cuba, BACARDÍ rum became the number-one premium distilled spirits brand in the United States. Less than a year after that, it was the number-one selling spirit brand in the world.
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Bacardi Limited caps off the yearlong celebration of its 150th anniversary with the creation of a commemorative time capsule to symbolize the unity, passion and pioneering spirit of Bacardi—the Company, family and iconic rum brand. The time capsule acts as a living snapshot of the Company in 2012 and also carries messages from current-day employees to Bacardi employees of 2062—50 years from now—to honor the enduring Bacardi legacy when it is opened on its 200th anniversary.
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BACARDÍ, the world’s best-selling and most awarded rum, unveiled its latest addition to the brand’s flavored rum lineup, BACARDI® Pineapple FusionTM at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida.
John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos, Bonzi Wells and others were among the celebrities and NBA Legends that turned out to toast NBA All-Star 2013 with TNT and the NBA in Houston, Texas last night.
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BACARDÍ®, the world’s best-selling and most awarded rum, was enjoyed last night at the BACARDÍ Rebels event hosted by Rolling Stone and sponsored by BACARDÍ rum. BACARDÍ rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre to celebrate the courageous spirits of the brand’s founders.
DJ Cassidy was on site, spinning throughout the night, while celebrity guest presenters and consumers enjoyed exclusive, legendary BACARDl cocktails.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61672-bacardi-rebels-event-rolling-stone-cuban-independence-day-concert
BACARDÍ rum, the world's best-selling and most awarded rum, announces its BACARDÍ Untameable Fan contest, whereby one worthy fan and a guest will win a trip to one of the countries whose team is playing in the final soccer match this summer. To prove they deserve the BACARDÍ Untameable Fan title, soccer buffs in the United States can share photos or videos of a prized possession they would be willing to sacrifice at www.bacardiuntameablefan.com for a chance to experience the final match surrounded by the most untameable fans in the world.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7239951-soccer-star-eddie-johnson-joins-search-ultimate-bacardi-fan/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
In celebrating its 150th anniversary year, Bacardi Limited highlights its long-standing legacy of philanthropy and community involvement with special focus on employees giving back through volunteerism. Through its “Spirit for Life, Caring Together” program, Bacardi celebrates its year-round corporate responsibility (CR) activities and declares the month of May for employees to work together on community projects around the world including home building and meal distribution for needy families; fundraisers for educational, arts and cultural programs; clothing and blood drives; young adult mentorship programs; park and community center clean-ups; recycling programs; bat conservation efforts; among others.
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Bacardi Limited, the largest privately held spirits company in the world, today announced the initial phase of its US$250 million dollar investment in Scotch whisky production has been completed. This investment is to meet growing demand for the premium portfolio of Dewar’s Scotch whiskies, which are among the top-selling, favorite and most awarded Scotches in the world.
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In its 150th anniversary year, Bacardi celebrates another historic milestone with consumers around the world. The legendary original Cuba Libre, more commonly called a “BACARDÍ and Coke®,” turns 112 years old this month. Since its inspiration and creation in Havana, Cuba, in 1900, this classic cocktail has become the most ordered cocktail in the world with seventy BACARDÍ Cuba Libre drinks enjoyed every second, every day around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53410-bacardi-rum-150-anniversary-cuba-libre-cocktail-gold-coke-112-cola
