Today, GENYOUth announced the launch of Fuel Up to Play 60 en español, an evolution of its national flagship program. The program encourages Spanish-speaking communities nationwide to live healthier lifestyles through good nutrition and physical activity. Fuel Up to Play 60 launched a redesigned website (FuelUpToPlay60.com) that provides Spanish-language content and materials, extending the reach and access of the program to students, teachers and families across the country. Several organizations have supported the effort, including the PepsiCo Foundation, which has provided a previously announced grant of $550,000 to develop Spanish-language materials and resources. In addition the PepsiCo Foundation will provide another $100,000 for mini-grants for health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.
Fuel Up to Play 60, a program founded by the National Football League (NFL) and National Dairy Council (NDC), is designed to engage and empower youth to take action for their own health by implementing long-term, positive nutrition and physical activity changes for themselves, their schools and their communities. Studies show that physical fitness may benefit brain health and academic performance, suggesting active kids may do better. However, only 1 in 3 kids are active every day, potentially leaving many at a disadvantage inside and outside of the classroom.
To view the multimedia release go to:
http://www.multivu.com/players/English/7646551-fuel-up-to-play-60/
As another school year ends, American parents once again face the challenge of making sure their kids get enough daily physical activity to keep them occupied throughout the summer. Based on the results of a recent national survey of parents with children ages 3-17, that may be easier said than done.
While the U.S. Centers for Disease Control and Prevention recommends that kids have at least 60 minutes of daily physical activity, the Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group (NYSE: DPS), revealed that only one out of three children participates in daily active play.
There also appears to be a significant drop in daily active play when most children head off to kindergarten. Half of 4-year-olds get active daily playtime, compared to 31 percent of 5-year-olds.
To view the multimedia release go to:
http://www.multivu.com/players/English/7816051-dr-pepper-snapple-lets-play/
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced Tag™ Human Body Discovery Pack, a unique two-sided interactive chart and game board that helps kids learn about the human body through discovery, exploration and play. Today elementary schools do not place enough emphasis on topics of science, healthy habits and nutrition, making it increasingly important to give kids the tools to make smart choices. LeapFrog’s highly experienced team of learning experts partnered with external medical professionals to create and refine the Tag Human Body Discovery Pack. This award-winning tool provides compelling learning experiences as kids learn human body facts, body systems, health and nutrition in a fun and engaging way.
The Tag Human Body Discovery Pack works with the #1 selling Tag™ Reading System and includes a jumbo two-sided chart and game board, interactive growth chart, three interactive sticker sheets with glow-in-the dark bone stickers, and more than 300 interactive responses and 40 learning activities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54821-leapfrog-tag-human-body-discovery-pack-teach-kids
Tree Fu Tom, the animated preschool series that’s taken Britain by storm, will make its U.S. debut on Sprout®, the 24-hour preschool channel, on April 22 at 11:00 a.m. EST. The show, which is a co-production between FremantleMedia Kids & Family Entertainment and CBeebies, joins Sprout’s lineup of quality children’s entertainment that includes both acquired and original programming including the network’s newest hit, “The Chica Show.”
The premiere of Tree Fu Tom kicks-off a week-long celebration called “Dig Into Earth Day,” which promotes conservation and the importance of caring for the environment. Sprout marks Earth Week by being a part of NBCUniversal’s Green is Universal environmental initiative, and will be turning its on-air and online logos green for the entire week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61203-sprout-animated-preschool-series-tree-fu-tom-makes-u-s-debut-earth-day
Today, WebMD Health Corp. (NASDAQ: WBMD) announced new features and functionality for its Healthy Target behavior change program that connects seamlessly with Apple’s HealthKit and provides users with powerful new ways to capture, visualize and understand health information from a broad range of biometric devices.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70402511-web-md-updates-healthy-target-behavior-change-program-apple-healthkit/
The Times of India “A Day in the Life of Chennai” advertisement won the historic first Cannes Golden Lion for a film from India. It was produced by Good Morning films (www.goodmorningfilms.com)
The main crew that set out to shoot this film was not unlike a task force from the UN. UP-ite, Bengali, Punjabi, Parsi, Malayalee, Hyderabadi, Englishman from Australia and Germany and of course Tamilians of Chennai all comprised the backgrounds of the chief technicians of this film.
Jason West (of “Rock on” fame) was entrusted with shooting the Times Of India film and the music was produced by Vijay Anthony and sung by the renowned female folk singer Chinnaponnu.
The location used was Kasimedu - Chennai’s Dharavi, Dongri and Kamatipura all rolled into one. Surprisingly this underbelly of Chennai proved to be not only the most exciting but also the most cooperative and accommodating for our shoot.
The cutouts from the ad ranged from 12 to 50 feet! With the monstrous size of 50 feet also came the nightmarish logistics that were minor issues compared to the fact that all cut outs (except those of the ruling party) were banned from being put up in the city of Chennai! Some swift maneuvering so in some cases, we had to just had to sneak in, get our shots and get out without disrupting normal activity and attract unwanted attention!
The official permission letter for shooting on the various public locations across Chennai reached us only on Day 2 of the shoot and that too with allotted time slots which were the complete opposite of what was requested in the shooting plan submitted to the cops!
Brilliant maneuvering by the production team and some kamikaze shooting techniques adapted by director Bob and DOP Jason resulted in some of the memorable shots and moments of the film.
As most high school and college students are busy tackling tests or taking it easy during spring break, student teams from across the Americas are preparing for the ultimate extracurricular activity – designing, building, and testing a vehicle that travels the farthest distance using the least amount of energy. After months of coordinating designs and constructing vehicles, 43 student teams – among 9 high schools and 29 universities – are putting the finishing touches on their vehicles for the 2010 Shell Eco-marathon Americas energy challenge. These leaders of tomorrow, and their fuel-efficient creations, will soon take to the streets of downtown Houston, March 26-28 around Discovery Green Park. We’ll find out if these students can beat the 2,757.1 miles per gallon (1,172.2 kilometers per liter) achieved in 2009 by Laval University, but more than that, the students will grant us a glimpse into the fuels, technologies and transportation of tomorrow.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shelloil/42793/
http://www.fudoshinkarate.com More adults are taking up karate and the martial arts than ever before, but many people think karate is a child orientated activity.
This short documentary talks to members of Fudoshin Karate to find out why so many adults are taking up the art.
See more from the club here http://www.fudoshinkarate.com
Ektron Inc. today, at Enterprise 2.0 in Boston, announced the release of eIntranet™, a ‘total solution' for intranets, that integrates elements of Ektron's core technology and gives businesses a powerful and trusted intranet solution. Combining social software and web content management in one enterprise application, the familiar interface and Ektron's advanced web content management functionality raises the daily value of the intranet for businesses. Activity streams, a gallery of widgets, mobile engagement and in-context analytic tools ensure that eIntranet is easy to deploy, use and extend – on-premise, hosted or in the cloud.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ektron/44525/
