Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
When it comes to personal style through makeup, there’s nothing more defining than lipstick. From color to finish, the infinite options available allow you to create a wardrobe of must–have signature looks.
Now, lip color never seemed so enviable. Four years in the making, 14 classic and six sheer shades deliver color as it was meant to be — luxurious, indulgent, ravishing. The new shade palette for Artistry Signature Color™ Lipstick, exclusively from Amway, was developed with renowned makeup artist Rick DiCecca. The formulas are infused with natural oils and vitamin E to hydrate and help safeguard against environmental stress.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7239455-artistry-introduces-captivating-signature-color-lipstick/
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
Margaret Weis and co-author Robert Krammes bring the enthralling Dragon Brigade trilogy to a thrilling conclusion in The Seventh Sigil, a sweeping novel of worldwide war and personal redemption. Five hundred years ago, a clan of rebels was banished to the bottom of the enchanted world of Aeronne; ever since, these Bottom Dwellers have sought revenge, and now they are waging all-out war on the rest of humanity. Only the Dragon Brigade can prevent an endless dark age. Their epic battle will test the mettle of those thrown into the breach, and determine the fate of this magical world. Find out more at http://us.macmillan.com/books/9780765333506 Fantasy
Sick of deeply personal accounts written in the first person? Seeking an exciting, interactive read that puts the “u” back in “aUtobiography”? Then look no further than Neil Patrick Harris: Choose Your Own Autobiography! In this revolutionary, Joycean experiment in light celebrity narrative, actor/personality/carbon-based-life-form Neil Patrick Harris lets you, the reader, live his life. NEIL PATRICK HARRIS
CHOOSE YOUR OWN AUTOBIOGRAPHY
www.nphbook.com Humor, entertainment, biography, memoir, comedy
There is no better time to purge the medicine cabinet than now: the change of the seasons. From beauty products to medicines to personal hygiene items, the medicine cabinet can become a cluttered catch-all for families making it hard to locate and store the items that are actually needed!
E FUN, the fifth largest tablet supplier in the U.S.*, announces its newest 8” tablet with Windows coming to Walmart stores for $99 on Black Friday. The 8” Nextbook is the second Windows tablet from E FUN that was built in collaboration with Microsoft Corp. and Intel to make the latest technology more affordable for families. It is an incredible value with a one-year subscription to Microsoft Office 365 Personal that includes 1TB of OneDrive cloud storage.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7368951-efun-announces-8-inch-nextbook-tablet-with-windows-available-at-walmart-on-black-friday-for-99-dollars/
Tackling holiday shopping can be exhausting, especially because of all the preparation involved. According to a recent holiday shopping survey, nearly all (98%) Americans have some kind of “game plan” when shopping for gifts during the holidays. Whether deciding when or who to buy for, Wahl, a leader in men's grooming and personal care, is helping shoppers turn their game plan into a one-stop shop, with gifts for everyone and every budget.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142651-wahl-takes-hassle-out-of-holiday-shopping/
Starting today, Alaska Airlines customers can enjoy free* entertainment directly on their personal electronic devices. The new entertainment service, available today on 50 of Alaska’s 737 planes, will be available at no extra charge through Jan. 31, 2015. Alaska will equip nearly all of its all-Boeing fleet by April 2015.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7399551-alaska-airlines-debuts-alaska-beyond-with-the-launch-of-new-inflight-entertainment/
According to the FBI, in 2013 more than 400,000 children were reported missing in the United States. National AMBER Alert Awareness Day, recognized annually in January, is a reminder of the dangers that face our children. Building on the significance of that day, the National Center for Missing & Exploited Children® (NCMEC) and Honeywell (NYSE:HON), with spokesperson Tia Mowry, today announced the KidSmartz™ “Safety Dance” Video Contest, a nationwide competition aimed at equipping elementary school students with the skills and confidence they need to be safer from abduction.
Actress Tia Mowry, star of Nickelodeon sitcom Instant Mom and real–life mother, has teamed up with NCMEC and Honeywell to promote KidSmartz and encourage schools to participate in the “Safety Dance” contest which provides kids a fun way of learning the four rules of personal safety.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423851-honeywell-ncmec-kidsmartz/
T. Rowe Price's new Family Financial Trade-offs Survey revealed that parents are putting their own retirement security on the back-burner to support their kids' education and cover their own personal student loans.
After T. Rowe Price's 2014 Parents, Kids & Money Survey found that 52% of parents said it was more important to save for their kids' college rather than their own retirement, the firm endeavored to further understand how families balance the competing priorities of saving for retirement and college. The survey is based on a national sample of 2,000 parents who have a retirement account with kids ages 15 and younger.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7455231-t-rowe-price-financial-education/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
