Today, for the first time in the company’s 86-year history, Kelley Blue Book launches a national television advertising campaign in an effort to leverage the brand’s strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research. Following the introduction of radio ads that began airing in early 2012, Kelley Blue Book now expands its inaugural consumer marketing campaign to include national television advertising, while also unveiling the first official modernization of its widely recognized and trusted seal logo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57257-kelley-blue-book-logo-redesign-national-television-advertising-campaign
KCET, the nation’s largest independent public television station serving Southern and Central California, has launched Your Turn To Care (www.yourturntocare.org), a robust website designed to serve as a resource for families, caregivers and seniors across the country who are faced with the challenge of taking care of ailing or aging loved ones or dealing with aging-related issues.
Developed by KCET as a companion to its original television series Your Turn To Care, hosted by Holly Robinson Peete, the enhanced Your Turn to Care website encourages visitors to ‘Watch, Explore and Connect’ through more than 60 original videos featuring expert advice on topics ranging from caregiving and finance to health and wellness, dementia and Alzheimer’s disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57354-kcet-elder-care-your-turn-to-care-website
Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs) featuring scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57432-ad-council-nhtsa-and-glee-encourage-young-adults-to-not-text-and-drive
Last night, in the quintessentially British setting of the Royal Ballet School in Richmond Park, Land Rover revealed the All-New Range Rover, the fourth generation of the world’s most capable and luxurious SUV.
The international audience, including leaders from business, film, television and sport gathered to witness a dramatic dynamic reveal and celebrate one of the world’s most iconic vehicles. Many of the guests, from Olympic medallists to royalty, were long-standing Range Rover owners and enthusiasts keen to get the first view of the All-New Range Rover in the metal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56593-range-rover-revealed-royal-ballet-school
http://lessismoresuccess.com/ Speaker, Humorist, & Trick Roper. Will
Roberts is an internationally renowned performer and speaker known for
his high-energy and insightful content spiked with humor. He prides
himself on bringing back the common sense and simplicity of America. As
a Cirque du Soleil artist on the Las Vegas Strip, business owner,
social media and networking consultant, author, television segment
host, and certified performance coach Will truly lives by his word and
passionately practices his own Simple Sense advice. Now
don’t be fooled, Will is a Cowboy. The values and skills of the West
are in his blood and are his true passion. He is an expert with a rope
and is currently a featured act in Cirque du Soleil’s Viva Elvis
production on the Las Vegas Strip. http://lessismoresuccess.com/
Trick Roper Gun Spinner Will Roberts is an
internationally renowned performer and speaker known for his
high-energy and insightful content spiked with humor. He prides himself
on bringing back the common sense and simplicity of America. Along with
being a masterful trick roper and gun spinner, Will finds time to be a
Cirque du Soleil artist on the Las Vegas Strip, business owner, social
networking consultant, author, television segment host, and certified
performance coach. Now donʼt be fooled, Will is a Cowboy. The
values and skills of the West are in his blood and are his true
passion. He apprenticed with world-renowned Mexican charros and
Hawaiian paniolos to help him achieve his current level of success. Since
2000, Will has been working with leading corporations, like Ebay,
Anthony Munoz Foundation, Wells Fargo, and Ford Motor Company. He
shares the western arts of trick roping, gun spinning and whip cracking
with a good dose of humor. Willʼs performance is perfect for
motivating a crowd and adding excitement to an event. His presentations
are always extremely energetic and highly interactive.
DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne.
In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial. Through www.deweezy.com, fans were able to follow the teens’ journey and vote for their favorite concepts and final cuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58613-mountain-dew-new-commercial-lil-wayne-deweezy-project-stoked
In response to the devastation wrought by Hurricane Sandy, the Ad Council launched today a new series of television, print and Web public service advertisements (PSAs) encouraging Americans to help by making financial contributions to charitable relief organizations. Monetary donations enable relief organizations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affected by the storm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59002-ad-council-hurricane-sandy-and-disaster-relief-coalition
This November 11th at 8 p.m. ET, PBS will bring the nation together in tribute to the service and sacrifice of our over 22 million American veterans with the inaugural broadcast of the NATIONAL SALUTE TO VETERANS. Hosted by acclaimed actors Joe Mantegna (“Criminal Minds”) and Gary Sinise (“CSI: New York”), the national television event celebrates all our American heroes who have served throughout our country’s history.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58340-national-veteran-s-day-concert
Nespresso, the worldwide reference for highest-quality portioned premium coffee, announced today the launch of the second phase of its television advertising campaign “The best café. Yours.” The U.S. and Canada campaign further increases brand awareness among coffee lovers amidst the recent growth of the single serve coffee market. Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59154-nespresso-what-else-penelope-cruz
EPIC Global Media and United States Agency for International Development (USAID) announce the release of a documentary and branding commercial on Ghana. The productions, which are a part of the Ghana Multimedia Branding Campaign, will begin airing in December on Bloomberg Television and CNBC Europe, reaching a potential 250 million households in Europe, the Middle East, Africa and the USA. The campaign was produced by award winning, EPIC Global Media, in partnership with USAID and 16 other private and public sector companies in Ghana.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59629-epic-global-media-usaid-ghana-multimedia-branding-campaign
