An eye-opening stat: almost 70 percent of people from around the world would rather give up 10 years of their life, or even sacrifice one of their limbs, than lose their eyesight. Yet less than one third of those polled take the basic steps necessary to preserve eye sight, according to the “Barometer of Global Eye Health,” a new global survey released today by Bausch + Lomb.
This first-of-its-kind public opinion poll sheds new light on the state of consumer awareness, attitudes and behaviors related to eye health. While 80 percent of visual impairment is preventable if detected and treated early enough, according to the findings not enough people are getting regular eye exams and their reasons for doing so vary wildly.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57240-bausch-lomb-globally-losing-sight-of-our-eye-health
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Launching today, Save the Children and Ad Council’s Every Beat Matters™ campaign draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.
Multimedia public service ads featuring the creation of OneRepublic’s new single “Feel Again” debut today and will be distributed to more than 33,000 media outlets nationwide. The ads—created pro bono by ad agency BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine—show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song that can help bring hope to children around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58026-ad-council-save-the-children-every-beat-matters-onerepublic-feel-again
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced Tag™ Human Body Discovery Pack, a unique two-sided interactive chart and game board that helps kids learn about the human body through discovery, exploration and play. Today elementary schools do not place enough emphasis on topics of science, healthy habits and nutrition, making it increasingly important to give kids the tools to make smart choices. LeapFrog’s highly experienced team of learning experts partnered with external medical professionals to create and refine the Tag Human Body Discovery Pack. This award-winning tool provides compelling learning experiences as kids learn human body facts, body systems, health and nutrition in a fun and engaging way.
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To view Multimedia News Release, go to http://www.multivu.com/mnr/54821-leapfrog-tag-human-body-discovery-pack-teach-kids
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Ethicon, Inc., a worldwide leader in surgical care, has announced its entrance into the barbed suture market with the launch of its new portfolio of STRATAFIX™ Knotless Tissue Control Devices, representing the next evolution in wound closure technology. With significantly more points of fixation than traditional sutures, STRATAFIX™ Devices give surgeons more consistent control over every pass (through the tissue), and combine the strength and security of interrupted closure with the efficiency of continuous closure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58405-ethicon-launches-stratafix-knotless-tissue-control-devices
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