Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Celebrity judges, showbiz-inspired design challenges and an impressive exhibition of creativity await viewers of the returning HGTV Design Star. Premiering on Tuesday, May 29, at 9 p.m. ET/PT, the series’ seventh season highlights talented interior designers, stylists and artists as they compete to win their own HGTV show. David Bromstad, the network’s charismatic and original winner of the popular reality competition, is back for a second season as mentor—this time also assuming the host role. Each week, HGTV designers Genevieve Gorder and Vern Yip are joined by special guest judges including Kardashian mom Kris Jenner; entrepreneur and TV personality Daisy Fuentes; CSI: Crime Scene Investigation star and Emmy award-winning actress Marg Helgenberger; Entertainment Tonight host Mark Steines; and multi-platinum recording artist and home remodeling expert, DIY Network’s Vanilla Ice. The series also features appearances by other HGTV hosts, including Sabrina Soto (The High Low Project), John Colaneri and Anthony Carrino (Kitchen Cousins), and reigning HGTV Design Star, Meg Caswell (Great Rooms).
To view Multimedia News Release, go to http://www.multivu.com/players/English/53970-hgtv-design-star-2012/
Dale Earnhardt Jr.’s popular No. 88 Chevrolet went “dark” today thanks to fans of The Dark Knight Rises and Mountain Dew® (DEW). Following a week and a half of voting at DEWCrew.com, Earnhardt revealed which “Dark Knight”-inspired paint scheme will be featured on the hood of his No. 88 Chevrolet in Michigan next month. In addition to the Bat Shield on the hood, the redesign features Batman and Bane, Gotham City’s newest villain, on either side of the car. The unveiling continues to drive anticipation for Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before the film’s opening day, July 20.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56313-mtn-dew-dale-earnhardt-jr-no-88-the-dark-knight-rises-paint-scheme
Last summer, Sierra Coulthard’s life changed forever.
She spent a week identifying her strengths and discovering who she was. She learned what it takes to be a leader and how leaders can change lives. And the Wisconsin high school student realized just how real and rampant poverty is in the world today.
“My eyes were opened to so many troubles in the world,“ she said. “I saw how real the needs of people are and I wanted to do something to help.”
Coulthard returned home and immediately connected with Nashville-based Soles4Souls, which since 2005 has secured more than 17 million new and gently used shoes for people throughout the world. The charity shipped her a large supply of new shoe boxes that she placed throughout her home town of Neillsville to encourage donations. Nearly 1,000 pairs of shoes were donated to the “Sierra’s Shoes” drive.
And last month, she was able to travel to Haiti and pass them out to deserving children who needed them.
Coulthard’s vision for the drive was developed at the National FFA Organization’s annual Washington Leadership Conference, which focuses on leadership development, personal growth and community service. More than 2,200 students – up to 340 a week – from throughout the U.S. who are FFA members will attend one of the conference’s seven week-long sessions in June and July.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56306-2012-national-ffa-organization-washington-student-leadership-conference
From 18 to 22 June, sustainable energy will be in the spotlight across close to 40 countries. More than 30,000 participants will discuss energy efficiency and renewable energy in all their forms during the 2012 edition of EU Sustainable Energy Week. Today, a new video showing how small changes can make a big difference to our energy future is launched to start the Week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56547-european-commission
Red Hawk Elementary’s Red Hawk Movement, Erie, Colo. – Movement and exercise are more than activities at Red Hawk Elementary, they are foundational elements of the school culture. As a new public school in the St. Vrain Valley School District located outside of Denver, Red Hawk built physical activity into the plan from day one. Using a rotating daily “movement calendar,” students gain 40 minutes of moderate to vigorous physical activity on a daily basis, in addition to scheduled PE class and recess. These structured routines are taught by the professional PE staff outdoors or in the gym, and can be repeated in the classroom with student leaders taking charge. Strategically placed 20-minute blocks occur once in the morning to increase energy and attentiveness at the start of the day, and once in the afternoon immediately before math and science, the most challenging academic subjects. Favorite activities include the ‘Red Hawk Walk,’ in which students power-walk along designated routes throughout the building, as well as in-class cardio and dance breaks. Each Friday the week ends with “All-School Movement,” when all 460 students, faculty and staff head outside to participate in a coordinated fitness routine set to popular music.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
Melissa d’Arabian – celebrity chef, TV host and busy mother of four – and Dr. William Castelli – renowned cardiovascular specialist and former Director of the Framingham Heart study – announced today the launch of Get Real About Seafood, an educational campaign to raise awareness about the heart and brain health benefits of seafood and provide resources to help people eat a seafood-rich diet. On average, Americans eat about half the recommended 2 to 3 seafood servings each week due to a lack of understanding about health benefits and lack of confidence in selecting or preparing seafood.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55945-melissa-d-arabian-and-doctor-william-castelli-get-real-about-seafood
For busy parents who can’t be two places at once, the next best thing is a home that can tell you what’s going on with it, and can be controlled with a smartphone, tablet or other web-enabled device. This week, Honeywell (NYSE: HON) is rolling out two new security and home automation products to make homes smarter: LYNX Touch 5100 and Tuxedo Touch Wi-Fi home controller.
Both the LYNX Touch 5100 and Tuxedo Touch Wi-Fi Touchscreen use Z-Wave™ technology to communicate with other home devices such as thermostats, lighting controls, shades and locks. The Honeywell Total Connect™ remote interactive service and applications give consumers access to their security systems from internet-enabled devices including smartphones, tablets, and PCs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56947-honeywell-lynx-touch-5100-tuxedo-touch-wi-fi-home-controller-security
Today, Joint Juice, Inc., a leading San Francisco-based nutrition company, and legendary quarterback Joe Montana announce their second year in partnership, with the introduction of Joe Montana’s Joint Health Training Camp. The goal of the training camp is to encourage Americans to focus on their joint health and gain general fitness so they can get back to doing what they love. Developed with the assistance of a professional trainer, Joe Montana’s Joint Health Training Camp combines a 30-day regimen of simple exercises with nutritional tips to inspire people to get on a path to healthier joints. Regular exercise is essential to maintaining healthy joints, and an exercise regimen of just 30 minutes several days a week helps strengthen the muscles around the joints to keep them functioning properly.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56590-joint-juice-joe-montana-launch-joint-health-training-camp
Food Network’s The Great Food Truck Race returns for a third season this summer, with host Tyler Florence presiding over the cross-country culinary road trip with a brand-new twist: no longer a competition between current food truck operators as in prior seasons, this high-stakes battle is between eight teams who desperately want to be in the food truck business – they have a dream, a concept and insane culinary skills. Each three-person team is provided a vehicle for the race, but only the grand prize winner gets to keep their food truck and a $50,000 cash prize to start their dream business. From mobile mini-pies and authentic Aussie grub to specialty waffles, each team’s inspired cuisine and road strategy is put to the test in city-specific challenges that begin at a Long Beach, Calif. lighthouse and continue through the finale at the West Quoddy Lighthouse in Maine, the easternmost point of the United States. The seven-episode series premieres on Sunday, August 19th at 10pm ET/PT, after the finale of Chopped: Grill Masters, and beginning the next week will air in its regular timeslot Sundays at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56970-food-network-the-great-food-truck-race/
LG Electronics USA, keeping true to its “Life’s Good” mantra, teamed up with Legendary Pictures at Comic-Con International last week to showcase innovative HD mobile devices and CINEMA 3D Smart TVs, bringing Legendary Pictures’ movies to life for hundreds of thousands of comic-book, film and television fans.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57120-lg-electronics-exclusive-comic-con-viewing-3d-and-hd-experience
Honeywell (NYSE: HON) and three San Diego-area organizations this week are hosting the fourth annual Green Boot Camp, an interactive workshop focused on best practice instruction methods for teaching energy, sustainability and environmental concepts.
As part of the five-day event, 70 middle-school teachers from around the world are gathered in San Diego to explore the roots of green technology, sustainable living and environmental awareness by using San Diego Gas and Electric (SDG&E), the California Center for Sustainable Energy, and the Urban Corps of San Diego County as living laboratories.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57100-honeywell-green-boot-camp-interactive-workshop-san-diego
