Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Food Network’s long-running hit primetime series Food Network Star returns to New York City this May with fifteen talented hopefuls and completely new twists for season eight – this year, returning stars Bobby Flay and Giada De Laurentiis move from behind the judge’s table to square off with culinary favorite Alton Brown for a three-way team competition to find the next Food Network Star, beginning with a special two-hour premiere episode on Sunday, May 13th at 9pm ET/PT. Bobby, Giada and Alton, all television producers in addition to being culinary superstars, lead the charge to find and develop the new talent by each hand-selecting a team of five finalists, who they will produce and mentor through the ‘Star’ experience to find one winner who possesses personality and kitchen chops. Viewers can also glance into the ‘Star’ finalist selection process, with a casting special airing on May 12th and in another turn to the series plot, viewers will vote online before the July 22nd finale to determine who will receive the ultimate prize: their own Food Network show, to be produced by their ‘Star’ team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51725-food-network-star-season-eight-2012/
24-hour preschool television channel Sprout will premiere Justin Time, a new animated series for preschoolers that focuses on imaginary adventures and delivers fun, friendship and adventure along the way. Produced by Toronto’s Guru Studios, the show centers on Justin, a young boy who imagines himself traveling around the world at different points in history. Debuting Sunday, April 22, at 3:45 p.m. ET, the premiere of Justin Time kicks off a week-long celebration – “Justin Time for Earth Week”– promoting conservation and the importance of caring for the environment. Celebrating Earth Week for the past seven years, Sprout is a proud supporter of Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green all week long. Justin Time will also be making its broadcast television debut on July 7 when it airs on the new NBC Kids, programmed by Sprout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48465/
VISTAKON® Division of Johnson & Johnson Vision Care, Inc., and the makers of ACUVUE® Brand Contact Lenses, today revealed the 2012 celebrity ensemble for this year’s “ACUVUE® 1-DAYContest.” The roster of celebrity mentors includes inspirational pop star Demi Lovato, musician Joe Jonas, breakout television star Tyler Blackburn, all-American actress Meaghan Martin and world champion sprinter Allyson Felix. The contest, now in its second year, will give five winners the chance to meet and be mentored for a day by one of the five teen icons.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55568-acuvue-brand-contact-lenses-launches-the-2012-acuvue-1-day-contest
Celebrities from music, film, television, and sports are lending their star power to bring greater attention to the annual March for Babies, the March of Dimes premier fundraising event that takes place in 900 communities in all 50 states, the District of Columbia, and Puerto Rico this coming weekend.
March for Babies supports cutting-edge research and community-based programs that help moms have full-term, healthy babies. March for Babies has been held annually since 1970, and the event has raised a combined total of $2 billion to help all babies get a healthy start in life. The goal for this year's event is to raise more than $110 million.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55801-march-of-dimes-march-for-babies
On the eve of Memorial Day, a star-studded line-up will grace the stage for one of PBS’s highest-rated programs, the NATIONAL MEMORIAL DAY CONCERT. The multi award-winning television event honors the service and sacrifice of all our men and women in uniform, their families at home and those who have made the ultimate sacrifice for our country. The concert will feature riveting performances from some of the world’s biggest stars. In addition, acclaimed actors will present personal stories of love and sacrifice submitted by viewers through the concert’s Virtual Wall of Remembrance.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/47462/
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
Chobani, America’s number one selling yogurt brand, debuted its first national television advertising campaign this month to support Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. As part of the “Win the Day” campaign, the television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” 6 year old son Ace.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56658-chobani-champions-helps-parents-and-kids-win-the-day-with-jennie-finch
The American Lung Association has released an edgy public service advertising (PSA) campaign featuring provocative television, online and out-of-home components to encourage people to download the charity’s new State of the Air® smartphone application, a valuable resource for people living with lung disease like asthma and chronic obstructive pulmonary disease (COPD), people with heart disease or diabetes, as well as older adults and children. This is the first time that a charity has included an app download as the call to action in a nationally distributed PSA.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55128-american-lung-association-breathe-smarter-psa-air-quality-smartphone-app
This Independence Day, A CAPITOL FOURTH kicks off our country’s 236th birthday with new host Tom Bergeron (DANCING WITH THE STARS) and an all-star cast in a patriotic evening of unrivaled musical performances, topped off by the greatest display of fireworks anywhere in the nation.
The multi-award winning event will feature: AMERICAN IDOL winner Phillip Phillips; two-time Tony Award winner Matthew Broderick performing songs from the hit Broadway musical NICE WORK IF YOU CAN GET IT with four-time Tony nominee Kelli O’Hara; acclaimed Broadway and television star Megan Hilty (SMASH); singer-songwriter Javier Colon (winner of THE VOICE); country music star Josh Turner; R&B superstars Kool & The Gang; world renowned tenor Russell Watson and the National Symphony Orchestra under the direction of top pops conductor Jack Everly.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/47463/
LG Electronics USA, keeping true to its “Life’s Good” mantra, teamed up with Legendary Pictures at Comic-Con International last week to showcase innovative HD mobile devices and CINEMA 3D Smart TVs, bringing Legendary Pictures’ movies to life for hundreds of thousands of comic-book, film and television fans.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57120-lg-electronics-exclusive-comic-con-viewing-3d-and-hd-experience
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
