Roche (SIX: RO, ROG; OTCQX: RHHBY) launched its presence at the American Association for Clinical Chemistry (AACC) 2016 Clinical Lab Expo today by featuring several next-generation diagnostic testing platforms and a new virtual reality experience that gives attendees an “under the hood” look at a lab of the future and an innovative concept Roche calls the “Roche connected lab.”
The virtual reality theater will enable attendees to view samples moving through a virtual lab equipped with various configurations of Roche automation, chemistry/immunoassay platforms and molecular diagnostics systems, as well as connections to third-party platforms. The actual Roche systems that are part of the connected lab concept will also be on display in the booth.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889151-roche-aacc-2016/
Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
The health of babies in the United States has taken a step backward as the nation’s preterm birth rate worsened for the first time in eight years, the March of Dimes said today. The U.S. earned a “C” grade on the latest March of Dimes Premature Birth Report Card amidst widening differences in prematurity rates across different races and ethnicities.
“The 2016 March of Dimes Report Card demonstrates that there is an unfair burden of premature birth among specific racial and ethnic groups as well as geographic areas,” says Dr. Jennifer L. Howse, president of the March of Dimes. “The March of Dimes strives for a world where every baby has a fair chance, yet we see this is not the reality for many mothers and babies. Babies in this country have different chances of surviving and thriving simply based on the circumstances of their birth.”
The U.S. preterm birth rate went up from 9.57 to 9.63 in 2015, according to final data from the National Center for Health Statistics (NCHS). Across the country, preterm birth rates were nearly 48 percent higher among black women and more than 15 percent higher among American Indian/Alaska Native women compared to white women.
To view the multimedia release go to:
http://www.multivu.com/players/English/7945951-march-of-dimes-premature-birth-report/
Richard Dawkins gençlere yönelik olarak Evren, Dünya, canlılar ve diğer birçok konuya ilişkin sorulara bilimle cevap verdiği son kitabı The Magic of Reality'deki "İlk İnsan Kimdi?" adlı bölümde bahsi geçen, gözle görülemeyen evrimi (diğer bir deyişle bakteri ve virüslerdeki kadar hızlı görülmeyen) kavrayabilmemiz için bir düşünce deneyi gerçekleştiriyor. Evrim sürekli devam eden bir süreç. Bu yüzden milyonlarca yıllık bir ağaç üzerinde sadece belli duraklardaki dallara bakarak çeşitli isimler veriyoruz: Homo sapiens (modern insan), Homo erectus, Homo neanderthalensis gibi... Hepsi bu zincirin bir devamı olduğundan ilk insan kimdi sorusu da anlamını yitiriyor. Önce bebek, sonra çocuk, sonra yetişkin, en sonunda da yaşlanmamız gibi bu kesintisiz süreç hep devam ediyor ve bebeklik, çocukluk vs. diye adlandırdığımız, ancak kendimizde göremediğimiz bu aşamaları fotoğraf karelerine aldığımızda bir ayrım yapabiliyoruz ancak.
Kitap bir yayınevi tarafından henüz Türkçe'ye çevrilme aşamasında.
At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show. A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability. Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year. Pricing will be announced closer to the vehicle’s launch date.
“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8016951-kia-stinger-naias-2017/
At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show. A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability. Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year. Pricing will be announced closer to the vehicle’s launch date.
“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8016951-kia-stinger-naias-2017/
Following the successful integration of eyeshadow try-on earlier this spring, Sephora, the leader in global prestige beauty retail, continues to drive mobile engagement with the launch of even more augmented reality-based features to Sephora Virtual Artist on its award-winning iOS and Android apps. New today are Cheek Try On, which allows users to virtually try on over 1,000 shades of cheek color, an expanded library of Looks, and a Color Match for Virtual Try On feature, which uses Artificial Intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. Available in the Sephora app, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
To view the multimedia release go to:
https://www.multivu.com/players/English/7926154-sephora-virtual-artist-cheek-try-on-color-match/
New home shoppers can now use augmented reality to visualize what their potential new home may look like on their land before they break ground thanks to the release of an innovative new app. Clayton, a Berkshire Hathaway company and one of America’s largest homebuilders, announces the release of Home Previewer®, an iPhone® compatible app that allows shoppers to envision what a home may look like in 3D on their future home site. The free app is available for download from the App Store®.
“We’re pleased to be one of the first builders to introduce augmented reality to the digital home buying journey,” said Kevin Clayton, CEO of Clayton Homes. “Our homes now offer custom designs, innovative features and energy efficient upgrades. We are committed to being a leader in innovation for the home building community and will continue to develop the kind of technology that will support our customers throughout the experience.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011651-clayton-launches-home-previewer-mobile-app/
The Dreaming Tree Wines, a California wine brand from award-winning winemaker Sean McKenzie and musician Dave Matthews, is proud to announce it has hit $1 Million in charitable donations to environmental organizations The Wilderness Society and Living Lands & Waters in support of reforestation and conservation, a goal it set out to achieve six years ago when the brand was launched.
The Dreaming Tree began with a mission to create sustainably produced and packaged wines, as well as ensure that a portion of proceeds from every bottle purchased benefits organizations on the front lines of environmental conservation by planting trees and protecting the nation’s forests. “The more work we can do like this in towns and cities around the world, the more we can change the outcome of the future of those communities,” says The Dreaming Tree Wines co-conspirator Dave Matthews. “I really feel grateful that there are organizations like The Wilderness Society and Living Lands & Waters that can turn this into a reality.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8127651-dreaming-tree-dave-matthews-wine-environmental-conservation-charity-sustainability/
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! Don’t worry, there hasn’t been a prison break. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. Available now via the Apple App Store and Google Play Store, the new app will animate three of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story.
19 crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia.
To view the multimedia release go to:
https://www.multivu.com/players/English/8159151-19-crimes-wine-augmented-reality-app/
Mark your calendars now – those leftover OTC and prescriptions in your medicine cabinet have got to go!
Chances are, if you open your medicine cabinet, you’ll find some some leftover medication that “might come in handy someday.” The reality is, those medications may have expired and are either ineffective or may cause more harm than you know. With cold and flu season upon us, it’s a great time to purge the medicine cabinet. Better to prepare now than scramble when you are sick. Clean out clutter and stock up on the staples!
