Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
Do you know the three most important tips when it comes to caring for your tyres? For more detail you can check it to our website www.tyrepower.com.au/. Learning and implementing general tyre maintenance will help extend the life of tyres. Driving style is a key component. A conservative driving style will ensure even tread wear and prolong tyre life. Tread wear is an issue that not all drivers are aware of. Follow these simple tips so you can check the tread wear on your tyres and replace them before they become dangerous to drive on. Once a tyre has less than 1.6 mm of tread wear it is no longer roadworthy and must be replaced. This video shows you how to measure tread wear and what signs to look out for. Parking is also a key element of tyre care. High impact contact with kerbs and other barriers or structures may damage your tyres. If in doubt about any aspects of tyre care, tread wear or when to replace tyres, contact your nearest Tyrepower store for expert and friendly advice.
Tyre care can be incorporated into other regular activities such as cleaning your car and filling it with petrol. That way it doesn’t feel like an extra task. You’ll maintain the quality of tyres and extend their life. The two key areas to attend to regularly are cleaning and tyre pressure. Washing your tyres with soapy water and a soft brush or sponge will keep tyres looking good. It also helps prevent cracks and other damage to the sidewall rubber. Do this whenever you wash your car. It is ideal to check tyre pressure when the tyres are cold. Do this at least once a month but more often if possible. Use a trusted gauge. The recommended tyre pressure for your tyres can be found on the tyres themselves or on the tyre placard, usually located on the body of the car, inside the driver’s door. If you’re unsure about checking tyre pressure, have a professional do it for you and show you how. Driving a car with tyres deflated or over inflated can cause long term damage to wheel alignment. For more detail you can check to our website www.tyrepower.com.au/
Today, the all-new MICHELIN® Pilot® Sport A/S 3 tire hits the market in time for the summer driving season. The latest tire in the Michelin ultra-high performance portfolio uses a unique tread design and additional innovative Michelin technologies to provide very high levels of both dry and wet grip for enhanced confidence and control in a variety of weather conditions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62285-michelin-pilot-sport-a-s-3-tire-now-available-2013
Fall is around the corner, but just because the summer is over it doesn't mean vacations are. Whether your flying, driving or taking a train, there are some key things to consider before you head out the door.
Inattention is one of the biggest killers
on our roads today. Did you know inattention or distractions account
for almost as many fatalities in WA as speeding, or drink driving?
That's why the RAC has created the world's first Attention Powered Car
to tackle the issue and hopefully find some solutions. Learn more as
Murdoch University Psychology Professor, Dr Jefferies, and Royal Perth
Hospital's Head of Trauma, Dr Rao, explain inattention.
From transparent 3D televisions to bicycles you ride standing up, innovation was the name of the game at this year’s spring installment of the Canton Fair. Now, with the introduction of the new Canton Fair Design Awards (CF Awards), China’s most prestigious trade show is really driving cutting edge design to the next level. “Made in China” is about to become “Created in China
http://forthebetter.com.au/
We took the Attention Powered Car on the world's longest inattention road test and we discovered that on average our drivers lost attention at least once every minute.
The Attention Powered Car then headed back to the RAC Driving Centre where further tests were conducted to investigate initial findings from the road trip.
In this new webisode we explore the effects a passenger can have on a driver's attention levels and ways in which passengers might help drivers regain or keep attention behind the wheel.
To see what we've learning about driver inattention, and to get involved with making WA roads safer, go to http://forthebetter.com.au/
http://www.forthebetter.com.au There
are plenty of things in our cars these days that can be distracting,
but what are the worst? We took the Attention Powered Car on the
world's longest inattention road test and we discovered that on average
our drivers lost attention at least once every minute. The Attention
Powered Car then headed back to the RAC Driving Centre where further
tests were conducted to investigate initial findings from the road
trip. In this new webisode we explore some of the different in car
distractions and the impact they can have on a driver's attention
levels. From mobile usage to eating and drinking, see the surprising
results on what are the worst in car distractions from our experiments.
To see what we've learning about driver inattention, and to get
involved with making WA roads safer, go to
http://www.forthebetter.com.au
Simple elegance, an exhilarating driving experience, state-of-the-art and easy-to-use technology and beautifully crafted, the all-new 2015 Chrysler 200 charts a new course for mid-size sedan customers who have earned a little luxury in their life, but demand value for their money.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64653-all-new-2015-chrysler-200-redefines-mid-size-segment
