As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
Getting involved in regenerating \'Life\' back into living. Instead of, just being a game piece who loses, for political, commercial, and religious self-interest moves.
The Arthritis Foundation is joining a global effort on Oct. 12, World Arthritis Day, to increase awareness of the many forms of arthritis and to call on individuals and policymakers to take action to reduce the burden of arthritis around the world.
Arthritis affects several hundred million people worldwide. In the United States, it’s the nation’s leading cause of disability, affecting one in five adults (50 million). The disease exacts a hefty financial toll, costing the U.S. economy $128 billion annually. As the staggering prevalence of arthritis continues to rise, the Arthritis Foundation is calling on the nation and individuals to “Move to Improve” to reduce the severe health and economic effects of this disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52066-ad-council-world-arthritis-day-move-to-improve-october-12
Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/40584/
In conjunction with the launch of its new super-capacity Door-in-Door™ French-door refrigerator, LG Electronics USA announced consumer survey results that show Americans have a short list of “go-to” foods and beverages that are consistently used on a daily basis. Catering to consumers’ “on-the-go” lifestyle, LG’s convenient Door-in-Door™ feature consists of a compartment within one of the refrigerator doors allowing consumers easier access to everyday foods.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56408-lg-electronics-introduces-innovative-door-in-door-french-door-refrigerator
The video explains the aida marketing model in simple terms. The aida concept ishttp://www.globalintegra.com/blog/
Wouldn't you be glad to see your marketing efforts pay? Indeed you would! Watch this video to get insight into a common pattern seen with successful marketing campaigns. popular and can be adapted across sales and advertising as well.
The aida marketing model can be used across any platform be it conventional advertising or new media. When you strategize your marketing campaigns such that it follows aida model of communication all the way to the end, it is bound to be a big success.
Approximately 71 percent of students report bullying as an ongoing problem and almost one out of every 10 students drops out or changes schools because of repeated bullying. Moreover, military kids that have added stresses like deployment and relocation are more susceptible to bullying. This month, best-selling author, motivational speaker and USO Tour Veteran, Trevor Romain, kicks off his Fall USO World Tour to help children and their parents recognize the signs of bullying and how to address it- whether the child is the victim or the bully.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57349-uso-world-tour-trevor-romain-military-families-recognize-signs-bullying
This spring, Ann Taylor goes behind-the-scenes with Kate Hudson on a Hollywood movie set to capture her where she works. As a working mother, Kate is in her element in the director's chair, setting up the shots, with her two leading men (sons Ryder and Bing), going over her lines and in wardrobe. It's the life within the life, and we're celebrating every moment of it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62863-ann-taylor-spring-2014-kate-hudson
Continuing its long history of supporting the men and women of the U.S. Armed Forces, the Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, has launched its fifth annual “Goodyear Gives Back” charitable program benefitting the Support Our Troops® organization.
To kick off the program, Goodyear will once again transform its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the launch of Goodyear’s charity auction at www.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7101154-goodyear-gives-back-charity-auction-to-benefit-support-our-troops
