NESTLÉ JUICY JUICE, Feeding America® and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the JUICY JUICE Fruit for All Project at the Los Angeles Regional Food Bank on May 31, 2012. The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger nationwide. Today through August 31, one piece of fruit will be provided to hungry kids and their families each time JUICY JUICE is purchased*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56081-nestle-juicy-juice-feeding-america-samantha-harris-childhood-hunger
*Donation promotion runs from June 1, 2012 to August 31, 2012 and includes all JUICY JUICE® retail pack sizes. Excludes any JUICYJUICE® product sold at foodservice outlets. During the promotion period, Nestlé shall donate to Feeding America the funds needed to deliver up to 35,000,000 pieces of fruit based on in-store sales and completion of online challenges at FruitForAllProject.com. Maximum donation is $420,000.
Research led by the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project has identified a fusion gene responsible for almost 30 percent of a rare subtype of childhood leukemia with an extremely poor prognosis.
The finding offers the first evidence of a mistake that gives rise to a significant percentage of acute megakaryoblastic leukemia (AMKL) cases in children. AMKL accounts for about 10 percent of pediatric acute myeloid leukemia (AML). The discovery paves the way for desperately needed treatment advances.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58586-st-jude-children-s-research-hospital-gene-sequencing-childhood-leukemia
Visit: http://www.eraki.com The EGH Project presents Blues and Easy Listening music as original as it gets. Similar Artists: Eric Clapton, Sammy Davis Jr., and many others.
CHI & Partners announce the launch of ‘Swarm’, the second project in the Lexus ‘Amazing in Motion’ global brand campaign series.
‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64149-lexus-launches-swarm-amazing-in-motion
Transaero Airlines launched the Flight of Hope project to provide its passengers with an opportunity to participate in the mission of saving children’s lives.
Olga Pleshakova, Transaero Airlines CEO, said: “I’m convinced that business should be socially responsible, in other words, that it should have a human face. And if charitable giving in Russia evolves in such a way that someday passengers will book tickets on purpose for Flights of Hope that will be the highest recognition for the entire project.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64163-transaero-airlines-flight-of-hope-project
Avanir Pharmaceuticals, Inc. (NASDAQ: AVNR) today announced the initiation of production of The PBA Film Project (working title), the first-ever documentary to provide an intimate look at real people living with a little-known neurologic condition called PseudoBulbar Affect (PBA). The award-winning filmmaker team of The PBA Film Project includes co-directors Doug Blush and Lisa Klein (Of Two Minds) and producer Julian Cautherley (The Crash Reel).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7266955-avanir-pharmaceuticals-pseudobulbar-affect-pba-documentary/
This year, Beneful dog food is celebrating the fifth year of its Dream Dog Park program by supporting dog park projects across the U.S. ranging in size from Chihuahua to Great Dane proportions. Kicking off in June and throughout 2015, the Beneful team is supporting crowdfunding campaigns and working with community leaders and fundraising groups to help bring new dog parks to life or improve existing ones through a combination of financial support, hands-on volunteerism and shared dog park expertise.
“At Beneful, we know dogs and owners share a special bond, and there’s a special place in their hearts for their local dog parks. We’ve experienced it ourselves with our dogs, and we’ve seen it firsthand through our Dream Dog Park program,” said Brent Gleckler, Beneful brand director. “This year, we’re excited for the program to take a new shape with the Dream Dog Park Project, allowing us to reach even more dog-loving communities across the country.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/7551751-beneful-dream-dog-park-project/
Beneful® is demonstrating its passion for dog parks again this year by lending a paw to support more than a dozen communities in their effort to improve or build local dog parks. Through its Beneful Dream Dog Park Project, the Beneful team will provide a mix of financial support, hands-on volunteerism and a variety of new resources to share its dog park expertise available at DreamDogPark.com for fellow dog lovers looking to bring their dog park dreams to life. Beneful is also teaming up with crowdfunding site GoFundMe to encourage more dog lovers to seek and provide financial support for dog park improvement and building projects across the country.
“Beneful has been supporting dog parks since 2010, and in the past six years, we’ve learned a lot about the positive impact dog parks have on communities by experiencing it first-hand with our own four-legged friends,” said Brent Gleckler, Beneful brand director and owner of Louie the Bolognese. “That’s why we’re thrilled to provide continued financial support, grow visibility of dog parks with GoFundMe, and share our expertise through this year’s expanded Dream Dog Park Project.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7836151-beneful-dream-dog-park-project/
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
The bond between pets and their owners is unbreakable, but the lack of pet-friendly housing options for domestic violence victims often leaves them with a heartbreaking decision – endure abuse in order to stay with their beloved pet, or leave their pet behind. It is a decision that no pet owner should have to make, which is why RedRover and Purina are joining forces to introduce the Purple Leash Project. This project will empower more domestic violence shelters across the United States to become pet-friendly, so domestic abuse victims can escape with their pets and begin to heal together as survivors.
To view the multimedia release go to:
https://www.multivu.com/players/English/8495251-purina-purple-leash-project-redrover-domestic-violence-shelter-pets/
