Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët.
This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and unique wine style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62422-perrier-jouet-global-communications-campaign
GREY GOOSE vodka today launched FLY BEYOND to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63693-grey-goose-vodka-fly-beyond-campaign-story-of-creator-francois-thibault
Actress and multi-platinum recording artist Selena Gomez will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game against the Oakland Raiders on Thanksgiving Day, November 28, which kicks off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 17th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Last year, the Red Kettle Campaign collected $148.7 million. Donations help provide meals and shelter for families in need and Christmas toys for millions of children, among numerous other social services.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63223-123rd-salvation-army-red-kettle-campaign-selena-gomez-dallas-cowboys
CHI & Partners announce the launch of ‘Swarm’, the second project in the Lexus ‘Amazing in Motion’ global brand campaign series.
‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64149-lexus-launches-swarm-amazing-in-motion
Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching “The World Needs More Airheads” – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.
To view Multimedia News Release go to http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign
Virgin Australia, Delta Air Lines and Tourism Australia are teaming up to encourage Americans to visit Australia now, not “someday,” in their first joint U.S. marketing campaign, with a chance to win one of 52 trips. Starting today, “Someday” hopefuls can visit AustraliaSomeday.com to enter and explore unforgettable experiences throughout Australia.
To showcase just why There’s Nothing Like Australia for a vacation, the partners are inviting Americans to enter the contest by choosing from 52 (a whole year’s worth!) signature weeklong trips featuring the best experiences and events in Australia throughout the year. Each trip comes complete with a week’s hotel, roundtrip airfare for two and the featured Australian experience.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7151951-tourism-australia-52-aussie-someday-trips
Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe.
“We are honoring everything that makes each of us special and adds color to our world — just like the marshmallow charms in our cereal,” said Michael Lenahan, associate marketing manager for Lucky Charms. “We are celebrating everyone who is proud to live life on their own terms and love every second of it.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign
The Salvation Army is extending the reach of its national Red Kettle campaign to social media and encouraging Americans to share their reasons for giving using the hashtag #RedKettleReason.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7346052-salvation-army-invites-americans-to-share-their-red-kettle-reason-through-social-media/
FIJI® Water, the number one premium bottled water brand in the United States, announced today its first–ever television advertising campaign for the brand: “Untouched.” The $30 million campaign – the largest marketing investment FIJI Water has ever made – highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of Fiji.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446551-fiji-untouched-first-tv-ad/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
Colored Caps is the starting point for the campaign that sees the iconic Tuborg bottle as it’s never been seen before. The caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Feel, Dance and Share. The new campaign will see the colors used in numerous creative ways from unexpected events to artistic interventions in bars and supermarkets.
The center of the launch of the new campaign is a film that aims to inspire people to live more colorful. A story that begins with the question “What happens when 3 friends tell their boss about last night”. In the story that has been dubbed “Last Night”, we follow the 3 friends through a thrilling and unexpected fun journey into the night, culminating in the ending scene on a beautiful beach the morning after. “Last Night” is a celebration of young people having fun together. Coming to live in an explosion of colors, fun and humor. The story demonstrates how Tuborg always aspire to bring colors of fun to people.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500551-tuborg-colors-of-fun/
