A Desert Denim theme anchored the NY RAW Special Edition Spring/Summer 2011 collection of specialist denim brand G-Star during the New York Fashion Week runway show this evening. This season’s collection fused desert-inspired, functional details with a sandy-beige palette which was alternated with blue and black combinations and 3D-sculpted raw denim pieces.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gstar/46132/
Tocquigny, a nationally recognized, top-tier interactive agency, has recently launched the TripCast™ iPhone app to connect the Jeep® brand with its target audience of outdoor adventurers. The innovative application uses location-based check-ins and social sharing to relay travel adventures via the Web or mobile.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tocquigny/46222/
Four leading green fashion designers made news today – “yesterday’s news’’ that is – by turning recycled newspaper into eco-friendly fashions. The unique, trend-setting designs were unveiled at the Yesterday’s News® Green Catwalk Event and Workshop in New York City. Made with recycled newspaper, Yesterday’s News® brand cat litter served as inspiration for eco-friendly designers Anthony Lilore of RESTORE CLOTHING™, Bahar Shahpar, Lara Miller and Samantha Pleet, who debuted their original fashions made from newspaper at the New York City event. The designs will all be auctioned off for charity from Sept. 22-29, 2010 (www.DoGooderChallenge.com), with proceeds going to each designer’s green charity of choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yesterdaysnews/45957/
Victory doesn't always come in the form of a winning on-field goal or a walk-off home run. Sometimes, victory is just as simple as a phone number after a long night out on the town. This October, sportlifestyle brand, PUMA®, salutes these special competitive moments with the launch of The PUMA Social Club LA, the place for the social games we play off the field with friends, when the sun goes down. Open from October 13th through October 28th in West Hollywood, The PUMA Social Club LA pays homage to the After Hours Athlete – those who enjoy the smell of victory and the agony of defeat, all with a drink in hand, wearing their favorite pair of PUMA Clydes. Has competition ever felt this good?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/puma/46448/
Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
With the running boom continuing to evolve, 2010 marks a very special anniversary for the running world. The marathon, the most notable race of all time, celebrates this year, all over the world and especially during the Athens Classic Marathon this October, the 2,500th birthday of the legendary run of the Greek soldier-runner from Marathon to Athens (490 BC). As a brand whose footwear is favoured by the majority of marathon runners worldwide, ASICS takes its research heritage very seriously. Using the results from its latest study, ASICS aims to explain why and how this 42.195km race has become the icon it is today.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/asics/46288/
What happens when you put today’s true coffee innovators and legendary roasters together with leaders from hospitality, cuisine and equipment: entrepreneurs, executives and experts with strong opinions, and the knowledge and experience to back it up?
You get The Great Coffee Debate: a first-of-its-kind, frank, often surprising conversation about premium coffee’s present and future, held October 28 at The International Culinary Center in New York City, hosted by illycaffè, the premier Italian coffee brand and The International Culinary Center.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/illy-caffe/46924/
Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide, along with Realtree® Camo, home of America’s most versatile camouflage patterns, now offers a snack that hunters simply can’t go into the wild without.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jacklinks/47047/
Swiss Watch Company, Longines hosted A Day With A Legend Event at Fink’s Jewelers Tuesday, November 16th at their Tysons Corner location. Brand ambassador and tennis legend Andre Agassi spoke to children from the USTA Mid/Atlantic and fans about his views on education in America, the Longines Elegance Scholarship Fund, his school- The Andre Agassi College Preparatory Academy and the work of his foundation- the Andre Agassi Foundation for Education. The foundation has raised $150 million for education initiatives since it’s founding in 1994. Mr. Agassi was accompanied by a graduating senior- Micah Jones from his Nevada-based preparatory academy.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/longines/47286/
From the bestselling author of Ender’s Game comes a brand new series: Pathfinder. Rigg possesses a secret talent that allows him to see the paths of people’s pasts. Set on a journey caught between two factions, one that wants him crowned and one that wants him dead. Rigg will question everything he knows... or forfeit control of his destiny. Learn more about this book: http://bit.ly/bYdy6e and it’s author: http://bit.ly/9mU8Zs YA
Yesterday evening the Lindt & Sprüngli Chocolate Factory was the setting for a spectacular light show. Brand ambassador Roger Federer, the Lindt Maîtres Chocolatiers and Ernst Tanner, Chairman and CEO of Lindt & Sprüngli, set the kick-off for the festive light projections by artist Gerry Hofstetter. Around 8000 visitors marvelled at the festive images and enjoyed the magical Christmas village around the chocolate factory.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/lindt/46306/
Watch the special extended version of the book trailer for Pathfinder, a brand new series from the bestselling author of Ender’s Game, Orson Scott Card. Rigg possesses a secret talent that allows him to see the paths of people’s pasts. Set on a journey caught between two factions, one that wants him crowned and one that wants him dead, Rigg will question everything he knows…or forfeit control of his destiny. Learn more about this book: http://bit.ly/bYdy6e and the author: http://bit.ly/9mU8Zs Fantasy
