Heartbreak, what the boss likes in her coffee and the “sweetness to tea ratio” are just a few of the scenarios featured in a humorous yet smart multi-million dollar TV ad campaign being unveiled today by the In The Raw family of all-natural sweeteners, Sugar In The Raw and Stevia In The Raw. The “It’s Only Natural” spots, created by Mother New York, featuring the voice of Academy Award Winner Frances McDormand, were produced and directed by Academy Award Nominee Brett Morgen, who is best known for his documentary film making. Morgen was chosen for his ability to capture real moments in interesting and visually captivating ways.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cpack/50671/
Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world’s first “Internet Taste Test”, a digital incarnation of the product’s premise, “Drink it to Believe it.”
The Internet Taste Test, a unique experience on www.facebook.com/pepsinext, invites cola lovers to opt in for a chance to watch themselves “taste” new Pepsi NEXT through the power and humor of improv. Funny or Die comedians and actors will do their best impressions of selected consumer and notable personalities’ “online personas” trying Pepsi NEXT, using relevant information from their profiles, such as recent “experiences” and “likes.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55531-pepsi-next-internet-cola-taste-test-drink-it-to-believe-it-funny-or-die
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