Today, hotels.com® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, hotels.com has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52014-hotels-com-launches-integrated-marketing-campaign-mobile-booking-app
In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You,’ thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52201-ritz-carlton-hotel-company-introduces-brand-platform-let-us-stay-with-you
HGTV and DIY Network know that homeowners love to explore ways to create their ideal home—and that they actively seek out ideas on how to achieve it. On Thursday, September 15, 2011, Scripps Networks Digital launches HGTVRemodels.com, a new online resource that makes the remodeling process—and its end result—better. The site is designed to inspire and guide users through the entire remodeling experience from the earliest learning and planning phases of a home improvement project to the finishing touches that tailor the design to fit the homeowner’s lifestyle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52102-scripps-networks-digital-launches-hgtvremodels-com
LG Mobile and Gameloft™, a leading global publisher of digital and social games, brought gaming alive yesterday with the larger than life “N.O.V.A. 3D” gaming tournament in the middle of historical Hollywood. Using LG Thrill 4G™, the only glasses-free 3D smartphone in the U.S. to feature a 1GHz dual-core, dual-channel, dual-memory, masses of gamers gathered at the trendy Hollywood & Highland Center to compete for the chance to be crowned tournament champion and win more than $10,000 worth of LG products.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/51234/
Based on its recent analysis of the enterprise digital rights management (EDRM) market, Frost & Sullivan recognizes Fasoo.com, Inc. with the 2011 Global Frost & Sullivan Award for Competitive Strategy Innovation of the Year. Fasoo.com (Fasoo) has successfully retained its leadership in the Asia-Pacific (APAC) markets and is seeing steady improvement in its global market position based on its unique technology, ongoing R&D improvements, comprehensive product capability and effective use of competitive intelligence.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/52337/
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology company, announced today that it received 510(k) clearance and Clinical Laboratory Improvement Amendments (CLIA) waiver from the U.S. Food and Drug Administration (FDA) for the BD Veritor™ System for rapid detection of Flu A+B. This is the first rapid influenza test system that incorporates a digital read out of results to receive CLIA waiver.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53615-bd-veritor-system-influenza-test-receives-510k-clearance-fda-clia-waiver
Revellers across the world will be able to see for themselves why there’s nothing like celebrating New Year’s Eve in Sydney, thanks to Tourism Australia’s latest digital and social media campaign.
Tourism Australia has created a short film overnight featuring footage downloaded by Sydney revellers sharing their New Year’s Eve experience via an iPhone app created specially to mark the year-end celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53880-tourism-australia-new-year-s-eve-in-sydney-project-12-fireworks-video
Arianna Huffington, founder and chief-executive editor of the Internet-newspaper “The Huffington Post”, was honored with the Aenne Burda Award during the last day (January 24) of the international digital conference DLD in Munich. Dr. Maria Furtwängler-Burda consigned the trophy, a statue of Pallas Athene. The award honors successful and creative female entrepreneurs with visionary ideas from the digital world, this year for the seventh time already. Maria Furtwängler pleaded in her laudatory speech for female empowerment as start-up founders. Arianna Huffington could serve as a role model here: “Arianna Huffington experienced backstrokes and was never deterred by them – her fearlessness is a stimulus for women, to get active themselves.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/53749-hbm
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Imagine a device worn on your finger that allows intuitive, touch-free interaction with the digital world. Imagine a solar panel the size of a microcontroller that enables environmental intelligence in any building. Imagine integrating carbon monoxide sensing, thermostat control and biometric security capabilities to a smoke detector without increasing its size. This smarter, greener, battery-free world is fast becoming a reality with the world’s lowest-power microcontroller platform from Texas Instruments Incorporated (TI) (NASDAQ: TXN). Codenamed “Wolverine” for its aggressive power-saving technology, this ultra-low-power MSP430 microcontroller platform offers at least 50 percent less power consumption than any other microcontroller in the industry (360 nA real-time clock mode and less than 100 µA/MHz active power consumption). The first devices based on this platform will be the MSP430FR58xx microcontroller series with expected availability in June 2012.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54041-texas-instruments-ti-wolverine-microcontroller-platform
