Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
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Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59238-cars-com-campaign/
mark. Brand Ambassador Ashley Greene joined advocates on Capitol Hill in Washington, D.C. for a congressional briefing to announce data from the “NO MORE Study: Teens and Young Adults,” funded by m.powerment by mark., managed by the Avon Foundation for Women. The results of the study – which explored attitudes toward, and experience with dating abuse, partner violence, and sexual assault among teens and young adults – clearly underscore the need to educate young people so they recognize the signs of abuse and how to safely intervene to help end it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60624-avon-mark-and-ashley-greene-no-more-campaign-dating-abuse-study-results
Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
Destination XL Group, Inc. (NASDAQ: DXLG), the leading retailer of men’s XL apparel and accessories, launched a new national advertising campaign designed to draw attention to the many challenges men who wear XL sizes face when shopping for clothes and position Destination XL (DXL) as the one-stop-shopping solution for the style needs of this underserved consumer.
The TV and radio spots, titled “No Man’s Land”, use humor to underscore the shared and relatable shopping frustrations bigger guys face, and remind them that Destination XL is committed to addressing their fashion needs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61481-destination-xl-national-ad-campaign-to-support-major-retail-expansion
Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
Reflecting the transformative change happening at its properties, the iconic Marriott Hotels, the signature brand of Marriott International, Inc. (NYSE:MAR), today launched a new multi-year global marketing campaign. Called “Travel Brilliantly,” it is a bold move amplifying the brand’s dedication to leading the future of travel. The dynamic campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world. The campaign includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms. In addition, Marriott is launching a new website – www.travelbrilliantly.com –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54185-marriott-hotels-new-brand-logo-and-marketing-campaign
The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
“You are a Playboy and you have extraordinary powers. You enter a rooftop party. Here’s what could happen…”
Playboy launches a super-sexy, super-charged advertising campaign for Super Playboy, its new blockbuster fragrance and body care collection. The tongue-in-cheek television, print and digital campaign plays out the epic exploits of super seducers as they take control of the night. Forget saving the world – they’re too busy seducing and having fun! Are you ready to play? PRESS TO PLAY!
To view Multimedia News Release, go to http://www.multivu.com/mnr/61946-super-playboy-new-fragrance-body-care
“You are a Playboy and you have extraordinary powers. You enter a rooftop party. Here’s what could happen…”
Playboy launches a super-sexy, super-charged advertising campaign for Super Playboy, its new blockbuster fragrance and body care collection. The tongue-in-cheek television, print and digital campaign plays out the epic exploits of super seducers as they take control of the night. Forget saving the world – they’re too busy seducing and having fun! Are you ready to play? PRESS TO PLAY!
To view Multimedia News Release, go to http://www.multivu.com/mnr/61946-super-playboy-new-fragrance-body-care
The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign is proud to announce its 2013 global Campaign for Breast Cancer Awareness Month and beyond. The 2013 theme, “Let’s Defeat Breast Cancer. We’re Stronger Together.”, is a call-to-action that will serve to shift public focus from awareness to increased action, advancing us further towards eradicating breast cancer from our lives. To date, The BCA Campaign has raised more than $48 million to support global research, education and medical services. This year’s BCA Campaign is committed to raising $5 million to support breast cancer research, education and medical services worldwide. Action doesn’t happen alone. When we join together…We’re Stronger Together.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63597-estee-lauder-elizabeth-hurley-breast-cancer-aware-campaign-aware-action
