Creme of Nature®, one of the most loved, long-standing and reliable brands in ethnic hair care, today announced that it is bringing Argan Oil — the hydrating and shine-intense “liquid gold” of Morocco — to retail shelves. This will be the first line of products with Argan Oil for multicultural hair available in mass retail. Creme of Nature with Argan Oil is an innovative line of five, moisture-enriched shine products infused with Certified Organic Argan Oil. The new products represent the brand’s foray into styling and finishing products. In addition to mass retailers, the line will be available at beauty supply stores nationwide this month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cremeofnature/45167/
Singing sensation Justin Bieber is speaking out as a huge fan – and has just been named a spokesperson – of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign.
For more information, go to http://www.multivu.com/players/English/45556-Justin-Bieber-Proactiv-Spokesperson/
Mike Rowe has teamed up with Lee Jeans to share his common-sense philosophy on denim – a straight-forward approach that mirrors the 120-year-old brand known for its authentic quality. Rowe, creator and star of the Discovery Channel’s “Dirty Jobs,” is not shy about what he looks for in a pair of blue jeans. “It’s pretty simple,” said Rowe. “They should last. They should fit. They should fade. They should never cost more than fifty bucks. And they should be blue.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lee/45674/
The Pop-Tarts® brand believes in sprinkling, frosting and filling the lives of families with everyday fun, and this summer Kellogg brings this mission to the hub of American fun with the opening of Pop-Tarts World™ in New York City. Pop-Tarts®’ first retail store and café offers an exciting peek behind the foil and an experience that truly shows off the spirit of all-American fun that has been associated with Pop-Tarts® since its introduction 46 years ago.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/poptarts/45198/
JOHNSON’S® Brand, the leading expert in baby skincare, introduces JOHNSON’S® NATURAL™, a line of products that naturally and gently care for baby’s skin and hair featuring at least 98 percent plant and fruit-derived natural ingredients. The new line supports the needs of a growing number of moms looking for natural products as part of a natural lifestyle.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnsons/45901/
Happiness and smiles were abundant today as 85 homeless students from the Tampa area received a private visit from the Harlem Globetrotters and $15,000—the grand prize in the Howard Johnson (HOJO) hotel brand’s The Give Happy Challenge, a national competition that challenged people to make others happy.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wyndhamworldwide/45686/
Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lindt/45933/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
Kimberly-Clark’s Huggies® Brand today announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product ideas.
Launched earlier this year, the Huggies® MomInspired™ Grant Program was created to provide the resources and seed capital for moms to either turn their great ideas inspired by personal motherhood experiences into successful businesses or help take their existing businesses to the next level.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/huggiesmominspired/45985/
The Procter & Gamble Company’s Oral-B® and television host Brooke Burke took over New York City’s Vanderbilt Hall in Grand Central Station to celebrate their commitment to advancing America’s oral health. Oral-B, the brand of toothbrush more dentists use themselves worldwide, is offering consumers 50 percent off select Premium Power toothbrushes after mail-in rebate from Sept. 1 – Oct. 31, 2010 to empower Americans to take charge of their own oral health. Oral-B Premium Power toothbrushes will be donating $25,000 to Operation Smile — a worldwide children’s medical charity that provides free surgeries for children with cleft lips and cleft palates.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oral-b/44596/
Remington is “How the World Gets Ready” and models at New York Fashion Week are no exception. Remington was the brand of choice for achieving the nautical-inspired hair look developed by Teddy Charles at the LUCA LUCA S/S 2011 runway show. Raul Melgoza, the Creative Director for LUCA LUCA, collaborated with Charles, an industry trend-setter and fixture at fashion shows worldwide, to create the style. To complement the breezy, ethereal style of the spring collection, a twisted updo was given a textured edge and softened by face framing strands. Melgoza envisioned “a girl who has spent the day at sea and is now ready to come in and have a fabulous dinner.” The “Yacht Knot” was achieved with tools from the new Remington T-Studio Pearl Ceramic styling line.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/remington/46215/
From carpools to soccer practices, the back-to-school routine can be hectic. Whirlpool brand’s newest side-by-side refrigerator saves consumers time and energy when it’s needed most. In fact, new MicroEtch™ Spill Control shelves offer the most shelf space1 and the largest crisper in the industry stores it all – from last night’s casserole to tomorrow’s school lunches.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/whirlpool/46009/
