At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
The EU’s cyber security agency, ENISA, has issued its final report on the first Pan-European cyber security exercise for public bodies, 'Cyber Europe 2010'. The report underlines the need for more cyber security exercises in the future, increased collaboration between the Member States and the importance of the private sector in ensuring IT security. ENISA has also released an online video clip to support the report.
Supporting EU-wide exercises concerning cyber-security preparedness is a priority for the EU within its 'Digital Agenda for Europe', in order to ensure that businesses and citizens are secure when they are online.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/enisa/48902/
Over the past six months UK small-to-medium-sized businesses (SMBs) have grown on average by six per cent despite the broader UK economy struggling, according to the latest SMB Index from HP.
HP’s survey of 1,000 SMBs, with between 1 and 50 employees shows that, compared to that of the previous six months, growth for UK SMBs has slowed slightly but optimism is still strong, with SMBs expecting to grow by up to 13 per cent over the next year. Optimism in the economy is also strong, with 66 per cent of SMBs optimistic about the year ahead. SMBs in Financial Services have grown the most (13 per cent), followed by Manufacturing (10 per cent). SMBs in Retail (4 per cent) and Professional Services (1 per cent) have seen the least growth. Nearly half of UK SMBs (48 per cent) are turning to social media to help grow their business and reach new audiences, with 56 per cent of sole traders recognising its value the most. However, although SMBs are finding social media beneficial for networking purposes (83 per cent), and as a mechanism for advertising (57 per cent), many SMBs are underestimating its true potential for business growth and lead generation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/hp/48901/
Jackie Carpenter, whose son was on trial after being framed for felony murder, had prayed for a miracle since his arrest but two days before the trial was asked by her son’s attorney not to bring her Bible into court. It took Jackie 10 months of building up her faith to become strong enough to choose between offending a juror or offending God. Carpenter appears regularly as a speaker at ladies’ retreats and Christian conferences. http://bit.ly/m1872S Media Contact: Book Publicist Scott Lorenz Book Marketing 734-667-2090 scottlorenz@westwindcos.com Christian
The Department of Veterans Affairs (VA) is celebrating exceptional care for Veterans this week, May 2 – 6 as part of the nationally recognized Research Week. This year’s theme, “Discovery and Collaboration for Exceptional Health Care,” celebrates two crucial elements of VA research: dedicated follow-through on important research findings to optimize medical therapies for Veterans and others; and vital research and care collaborations between VA and academic institutions, other government agencies, and health-related industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/va/48428/
Pat “Deep Dish” Bertoletti claimed victory for the fourth time at the fifth annual La Costeña “Feel the Heat” Jalapeño Eating Championship Challenge. Bertoletti, currently the second world ranked competitive eater in the sanctioned sport of Major League Eating (MLE), ate 275 whole jalapeños in eight minutes. The fifth annual challenge was a highly anticipated rematch between the reigning champ and his fiery arch nemesis: five-foot-tall, 100-pound Sonya “The Black Widow” Thomas. Thomas is the only other competitive eater, besides Bertoletti, who has won La Costeña’s grueling competition.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lacostena/49875/
An unprecedented Veterans Affairs (VA) research program that promises to advance the sophisticated science of genomics goes national today. “The Veterans Affairs Research and Development Program has launched the Million Veteran Program, or MVP—an important partnership between VA and Veterans to learn more about how genes affect health, and thus, transform health care for Veterans and for all Americans,” announced VA Under Secretary for Health Robert A. Petzel, MD.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/va/48429/
The Exegesis of Philip K. Dick is the magnificent and imaginative final work of an author who dedicated his life to questioning the nature of reality and perception, and the relationship between the human and the divine. Edited and introduced by Pamela Jackson and Jonathan Lethem, this is the long awaited presentation of Dick’s brilliant, epic final work. Learn more about this book here, http://bit.ly/g6iMQ0 and its author here, www.hmhbooks.com/pkdick Science fiction, nonfiction, memoir
Close-Up TV News recognizes the NYU Langone Weight Management Program as the country’s premier surgical weight loss facility
The term “morbid obesity” is generally defined as being 100 lbs over the ideal weight or having a Body Mass Index between 35 and 40. Morbid obesity significantly can increase a patient’s risk for diabetes, heart disease and high blood pressure. Unfortunately, for these patients, diet and exercise alone cannot offer a practical solution.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/thinforlife/50245/
Could migraine patients be doing more to get the most out of their medical visits? According to a new national survey released by the National Headache Foundation (NHF) and GlaxoSmithKline, the answer is yes. For the nearly 30 million migraine sufferers in the U.S., including six million treating with prescription medication, these survey results may have important implications.
The survey, conducted online in November 2010 by Harris Interactive, included 1,218 diagnosed migraine patients taking prescription medications for their migraine attacks as well as 533 physicians who treat between five and 10 migraine patients per week. The findings revealed disparities between what patients and physicians each reported typically discussing during office visits.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/glaxosmithkline/48596/
“The smallest moments can have the biggest impact on a child’s life. Take time to be a dad today.” That’s the campaign message of new public service advertisements (PSAs) launching today nationwide in recognition of Father’s Day. According to the U.S. Census Bureau, an estimated 24 million children (34%) in the U.S. live apart from their fathers. The PSA campaign is an effort between the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families, Office of Family Assistance and the Ad Council to show fathers the unique and irreplaceable role they play in their children’s lives.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50580/
