EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced the opening of a state-of-the-art research center in Billerica, MA, establishing it as a “hub” within the Merck KGaA research organization. Representing a $65 million investment, the Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and infertility. Nearly 100 new jobs will be added in Massachusetts as a result of the building expansion.
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TFM&A and OA&A Expo opened its doors today to thousands of marketing and advertising professionals, all there to see the 250+ exhibitors across digital, CRM, data and direct marketing solutions, more than 100 case-study led seminars and 10 cutting-edge keynotes from industry experts including Google, Cap Gemini and Microsoft.
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Beginning in mid-March, the AARP/Walgreens Wellness Tour will once again travel the country, embarking on a ten-month tour to provide an expected $14 million worth of free health tests. The national mobile tour will conduct free health-testing events in communities throughout the United States and Puerto Rico. The free tests—which include total cholesterol levels, blood pressure, bone density, glucose levels, waist circumference and body mass index—are valued at $100 per person and may help provide adults with a critical foundation for early disease detection and prevention.
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Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched their next generation of thrills with the debut of the new ride experience, SUPERMAN: Escape from Krypton. Taking the record-breaking 100-mph-in-seven-seconds feature and elevating it to the next level of extreme by reversing the direction of the vehicles and sending riders shooting backwards up 41-stories into the sky, SUPERMAN: Escape from Krypton leaves riders hanging for several seconds of weightlessness before they plummet back to earth … face first!
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Perrier-Jouët Celebrates its 200th Anniversary in Paris with the Unveiling of the World’s First Living Legacy Champagne.
Perrier-Jouët Bi-Centenaire tells the unexpected tale of a great vintage wine with two stories. The first takes place today: a champagne-lover treats himself to a magnum of Perrier-Jouët Belle Epoque 1998. Many years later, a descendant in turn enjoys a magnum of Belle Epoque 1998, passed down through the generations, preciously stored in a private cellar in Perrier-Jouët for up to 100 years.
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Today, Valvoline™, a brand of Ashland Inc., announced the wide-scale availability of NextGen™ motor oil. The new formula is made from 50 percent recycled oil and delivers 100 percent Valvoline engine protection. NextGen motor oil is great for engines and better for the environment, exceeding industry specifications with reduced environmental impact compared to non-recycled motor oil.
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The fourth annual HGTV Green Home Giveaway opens for entries on Thursday, April 14, at 9 a.m. ET and runs through Thursday, June 2, at 5 p.m. ET. One lucky, randomly-selected winner of the home can look forward to living in a modern prairie-style, single-family home located in the Stapleton community of Denver, an eco-progressive community created on the site of the city’s former airport. Uniquely styled and environmentally friendly, the 2,400-square-foot, custom-built home is part of a grand prize package that includes $100,000 and a 2011 GMC® Terrain®. Viewers who want an insider’s peek at the fully-furnished home can tune in to watch the HGTV Green Home 2011 special premiering on Saturday, April 16, at 8 p.m. ET/PT.
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Today RadioShack® announced a promotion in honor of Earth Day, which will give customers the chance to win the new eco-friendly Nissan LEAF™, simply by trading in their used electronic devices.
From April 17-23, customers shopping at The Shack will have the chance to win a new car when participating in the retailer’s Trade & Save program. By bringing eligible working products and accessories into any participating RadioShack store, customers will be able to enter to win a Nissan LEAF, the only 100-percent electric, zero-emissions vehicle available in the mass market. Plus, The Shack guarantees a minimum trade-in value of $10 on any eligible working mobile phone.
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Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!
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Pat “Deep Dish” Bertoletti claimed victory for the fourth time at the fifth annual La Costeña “Feel the Heat” Jalapeño Eating Championship Challenge. Bertoletti, currently the second world ranked competitive eater in the sanctioned sport of Major League Eating (MLE), ate 275 whole jalapeños in eight minutes. The fifth annual challenge was a highly anticipated rematch between the reigning champ and his fiery arch nemesis: five-foot-tall, 100-pound Sonya “The Black Widow” Thomas. Thomas is the only other competitive eater, besides Bertoletti, who has won La Costeña’s grueling competition.
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Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100 Miles From Memphis” concert tour kicking off May 7. The project involves greening the concert tour, beautification events in key markets, a live chat with Sheryl Crow and an exclusive free song download for fans while supplies last.
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