Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
It’s confirmed – girls like guys who can cook! In fact, 92 percent of women recently surveyed say they like it when a guy cooks for them*! Now, Buitoni® and sexy celebrity dancer, actor and at-home chef Gilles Marini are on a mission to get guys in the kitchen! They’re inviting guys to get cooking with Buitoni pasta and sauces for the chance to win $10,000 and a year’s supply of Buitoni refrigerated products in the “Girls Like Guys Who Can Cook” Contest at www.facebook.com/BuitoniUSA.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58145-gilles-marini-and-buitoni-girls-like-guys-who-can-cook-contest
The National Insurance Crime Bureau today reported that in 2011, motorcycle thefts were down 6 percent from their 2010 total. There were 46,667 motorcycles reported stolen in 2011 compared with 49,791 in 2010—a decline of 6 percent. The theft rate averages out to one theft every 11 minutes. All data is from theft reports contained in the National Crime Information Center.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53842-national-insurance-crime-bureau-nicb-2011-motorcycle-theft-report
Cheer is: More time with the family? Festive décor? Planning in advance? Today, Sam’s Club announced the results of the 2012 Study on Holiday Cheer, which set out to understand the state of holiday cheer among American consumers and discover the routines and inspirations that create cheer during a busy shopping season. The Sam’s Club study revealed that while 75 percent of consumers feel that the recent economy has an impact on their holiday cheer, 79 percent are looking forward to the 2012 holiday season.
To deliver more cheer to hopeful families this holiday, today Sam’s Club and SamsClub.com/holiday launch a host of inspirational holiday solutions for preparing the home, entertaining and gift giving. To further elevate cheer through the season, Sam’s Club has enlisted an all-star squad of Cheer Guides, national experts in decorating, entertaining and charitable giving who will inspire members with creative, fun ideas that ease the stress of the holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58788-sams-club-study-reveals-true-state-of-cheer-in-america
America has a dirty secret – and it’s lurking in our homes. A recent Kenmore brand survey found nearly half of Americans (49 percent) say that when it comes to vacuuming they cut corners by skipping areas underneath or behind furniture. Some clean only when they see visible dirt on the floor. That means they might be missing the 100,000 dust mites on the average square yard of carpet. With fall allergy season upon us and holidays just around the corner, renowned homekeeping expert and author of The Accidental Housewife Julie Edelman says now is the perfect time to bring these dirty secrets out into the light of day and tackle dirt and dust in our homes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58149-kenmore-and-julie-edelman-offer-time-saving-tips-to-clean-homes
Kimberly-Clark today announced the launch of Kimguard Smart-Fold Sterilization Wrap, an innovative sterilization packaging designed to provide the durability necessary for the most demanding applications. Smart-Fold features triple-layer reinforcement, making it 64 percent more durable than the leading sterilization wrap, to protect the heaviest procedure trays and loaner sets from tears and cuts that can occur during handling. The extra reinforcement also translates to fewer trays being returned for reprocessing.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58823-kimberly-clark-kimguard-smart-fold-sterilization-wrap-greater-strength
In the lead-up to Lung Cancer Awareness Month this November, the ‘future face’ of women’s cancer is being revealed. While new data published last month by Cancer Research UK suggests the number of women dying from breast cancer in the UK is in decline – expected to drop almost 30 percent by 2030 – the number of women dying from lung cancer is on the increase.
Liz Darlison, Macmillan Consultant Nurse Specialist, University Hospitals of Leicester, says, “While the statistics paint a frightening picture, there’s a great deal that can be done to help ensure women are diagnosed earlier, treated earlier and live longer. By raising awareness of the tell-tale signs – for example, a persistent cough that lasts longer than three weeks – there’s the potential to save thousands of lives every year.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56634-lilly-uk-lung-cancer-awareness
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
The Brown Mackie College system of schools (“Brown Mackie College”), a college of Education Management Corporation (NASDAQ:EDMC), is adopting technology into education, converting students at its 28 schools nationwide to 100 percent e-textbooks and Apple iPad technology. Through the college’s Student Advantage Program, each incoming student will receive an iPad with the applications and textbooks necessary to make the technology a key part of their overall educational experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59095-brown-mackie-college-system-conversion-to-e-textbooks-ipad-nationwide
The U.S. preterm birth rate dropped for the fifth consecutive year in 2011 to 11.7 percent, the lowest in a decade, giving thousands more babies a healthy start in life and saving billions in health and social costs.
“These results demonstrate that many premature births can be prevented with the right policies and bold leadership,” said March of Dimes President Dr. Jennifer L. Howse. “Our national progress in reducing premature births over the past five years shows that when infant health becomes a priority, babies benefit. We must implement proven interventions and accelerate our investment in new research to prevent preterm birth so one day every baby will get a healthy start in life.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/58942-march-of-dimes-2012-premature-birth-report-card
To promote the adoption of teenagers from foster care, the Administration for Children and Families (ACF), AdoptUSKids and the Ad Council are unveiling a new series of multimedia public service advertisements (PSAs). Today, more than 33,000 teenagers await adoption from the U.S. foster care system. Nearly 50 percent (14,000) are between the ages of 14 and 16.
These new PSAs are part of the Adoption from Foster Care campaign launched in 2004. Since the launch of the campaign more than 15,000 children have been placed with a permanent family.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58394-ad-council-adoption-psas-raise-awareness-of-teenagers-in-us-foster-care
Research led by the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project has identified a fusion gene responsible for almost 30 percent of a rare subtype of childhood leukemia with an extremely poor prognosis.
The finding offers the first evidence of a mistake that gives rise to a significant percentage of acute megakaryoblastic leukemia (AMKL) cases in children. AMKL accounts for about 10 percent of pediatric acute myeloid leukemia (AML). The discovery paves the way for desperately needed treatment advances.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58586-st-jude-children-s-research-hospital-gene-sequencing-childhood-leukemia
