Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
Barcelona is hosting the third edition of the Wine & Culinary International Forum today, a biennial international conference dedicated to food and wine pairing promoted by Bodegas Torres. Over 250 professionals, including sommeliers, restaurant owners, distributors and journalists from almost 20 different countries, participated in the event. Celebrated in the Palau de Congressos de Catalunya, it provided a forum in which to reflect and discuss the complementary relationship between wine and food under the heading “Wine and World Cuisines.”
The president of Bodegas Torres, Miguel A. Torres, opened the event, which featured talks, tastings and culinary demonstrations by a total of 20 national and international experts who are highly regarded in their fields. Among them, Josep Roca, sommelier at El Celler de Can Roca; the award winning wine-writer and journalist Sarah Jane Evans MW, an expert in Spanish wines as well as the former Chairman of the Institute of Masters of Wine; the prestigious French enologist Pascal Chatonnet, one of the leading researchers into the microbiological factors involved in the interaction between wine and oak; Canadian researcher François Chartier, a pioneer in the aromatic science of molecular food matching since 2004 and author of Taste Buds and Molecules, world’s best innovative food 2010; the renowned French wine critic Michel Bettane; and the endocrinologist Dr. Francisco Tinahones, a researcher at the University of Malaga.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7948051-torres-wine-culinary-international-forum/
Tommy John, the premium men's underwear company, today announced a product line with the NFL's Dallas Cowboys that will see Cowboys branding featured on Tommy John underwear.
As a part of the partnership, Tommy John launched Dallas Cowboys men's underwear that is being sold in the pro shops at AT&T Stadium, the home of the Dallas Cowboys, select Dallas Cowboys Pro Shops, Fans United stores, online at www.tommyjohn.com/cowboys, as well as shop.dallascowboys.com. Tommy John's Cool Cotton and Second Skin Trunks and Boxer Briefs will be emblazoned with the famous Cowboys Star allowing fans to show their support for their favorite team, while being supported by premium underwear. In addition, Tommy John will be exposed to millions of devoted Cowboys fans through Cowboys digital and radio platforms as part of the partnership.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
In celebration of the National Dog Show Presented by Purina and the Thanksgiving holiday, Purina invites dog lovers across the world to share why they are thankful for their four-legged friends and how they show their thankfulness through its #DogThanking initiative.
Dog owners are encouraged to log onto Facebook, Twitter or Instagram to post photos or videos showing how they thank their beloved dogs by using the hashtag #DogThanking. For every original post submitted through November 27 using the hashtag and tagging @Purina, Purina will donate one dollar to the Canine Health Foundation—up to $50,000—to help further pet health research. Submitted videos, photos and posts may be featured during the National Dog Show Presented by Purina on Thanksgiving Day.
To view the multimedia release go to:
http://www.multivu.com/players/English/7971751-purina-thanksgiving-national-dog-show-dogthanking/
Karl Lagerfeld (famous French designer) featured in an advertising video for the yellow safety vest: “it is ugly and fits no one but it could save your life”
The young French start-up, Urban Circus, made this fashion guru’s statement false by creating a collection that has nothing left in common with the yellow safety vest but the norms it follows.
Stylish look, awesome cut, respected norms (EN1150 or ISO 20471), the yellow safety vest is no longer ugly, nor yellow, but a piece of a collection, coming straight from the street and its inspirations. Road safety becomes fun and colorful.
A style that goes along with the new means of transportation and the fabulous success of electrical, modern urban mobility. This jacket was made for this use precisely.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7985151-yellow-safety-high-tech-vest-fashion/
In an appliance industry first, LG Electronics transformed its LG InstaView™ refrigerators into musical instruments as part of a series of surprise musical performances for thousands of consumers at Westfield World Trade Center in the Oculus – one of the nation’s busiest transit and shopping destinations. The performance kicked off with two knocks on the LG InstaView refrigerator’s unique glass panel, which triggered musical renditions of pop songs featuring choreographed routines from performers dressed as everyday passersby, entertaining commuters and shoppers.
Highlighting LG InstaView technology – a one-of-a-kind innovation that allows users to knock twice to illuminate the refrigerator’s glass panel and see inside without opening the door – the experience featured renditions of today’s chart-topping songs by Andrew Huang, a music producer known for creating rhythmic beats with non-traditional instruments, now including LG home appliance innovations.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056651-lg-electronics-instaview-refrigerators-musical-launch/
Three Olives®, the original premium flavored vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. “Find Otherness” launches today across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new perspectives and cast boring to the wind. The campaign will continue throughout the year with new partnerships, events and product offerings.
Three Olives collaborated with the duo behind Van Orton Design, whose signature kaleidoscopic, neon-colored aesthetic brings “Find Otherness” to life in the perspective-shifting new creative. The duo is featured in the first vignette, entitled “Find Inspiration,” and can be viewed at www.threeolives.com. The Van Orton brothers never reveal their faces in public, so the two-minute video is filmed from their perspective, singularly capturing what they see that brings inspiration to their art.
To view the multimedia release go to:
http://www.multivu.com/players/English/8073751-three-olives-vodka-find-otherness/
Piano legend Byron Janis releases Byron Janis Live on Tour, an album of never before released live recordings of performances by the internationally celebrated pianist. It is Maestro Janis’ first release of new material in twenty years and celebrates the 70th anniversary of his very first RCA LP recording in 1947 at the age of 19 titled Bach/Liszt, Chopin. Byron Janis Live on Tour is an exclusive compilation of twelve works composed by Haydn, Chopin & Liszt. Also featured are two pieces composed for stage and screen by Janis himself, a “hot” collaboration on two pianos with Cy Coleman and, finally, a song he composed, “David’s Star,” for which his son Stefan wrote the lyrics. This album is dedicated to him, who died tragically of a heart attack in February of this year. The album is due to be released by Janis Eleven Enterprises, LTD on May 23 in honor of his 89th birthday which was celebrated on March 24, 2017. Each Volume will have a limited edition pressed vinyl release.
This release is the first of a three CD release musical journey. In the fall, Maestro Janis will release “Live from Leningrad,” a recording made in the early sixties in Russia. This was recorded unbeknownst to him while he was serving as a US Cultural Ambassador to the Soviet Union and surreptitiously presented to him nearly sixty years later. Then, just in time for the holidays, Byron Janis Live on Tour, Volume II will be available. Similar in format to Volume I, it will include a compilation of live recordings of performances of Mr. Janis from all over the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8108051-byron-janis-live-on-tour-volume-one/
Jockey International, Inc. (Jockey), a 140-year-old brand recognized around the world for its premium underwear and apparel, today announced an addition to its inspiring brand campaign “Show ’Em What’s Underneath, Show ’Em Your Jockey.” The newest hero to be featured is former Navy SEAL and actor, Remi Adeleke, who shows people that with resilience, you can accomplish anything.
The #ShowEm campaign introduces Remi proudly wearing Jockey in a personal, intimate video and series of portraits illustrating what’s underneath, both literally and figuratively. #ShowEm honors everyday heroes who embody the spirit and values of Jockey and the characteristics that make them unique, including resilience, perseverance, courage, family and hope.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118951-jockey-show-em-whats-underneath/
Today, WebMD released In Their Own Words: Moving Beyond Migraine with Robin Roberts, a new five-part video series that sheds light on the debilitating nature of migraine and the impact it has on all aspects of a sufferer’s personal and professional life.
To learn more about treatments and the individuals featured in In Their Own Words: Moving Beyond Migraine with Robin Roberts, visit: to www.webmd.com/insidemigraines.
Moving Beyond Migraine follows the lives of Jennifer, a public school administrator who has lived with intense migraine headaches for over 20 years; Kate, a 20-year-old college student with debilitating migraines that have run in her family for generations; Melanie, whose intense migraine condition has altered the dynamics of her nine year marriage; and Lynn, who after suffering from migraine for 50 years, shares how a clinical trial for a new treatment called CGRP targeted therapy is finally providing her with some relief.
To view the multimedia release go to:
https://www.multivu.com/players/English/7579759-robin-roberts-moving-beyond-migraine/
Today, Subaru of America, Inc. debuted its all-new, three-row, 2019 Ascent SUV in a way that only Subaru could. At a press event prior to the Los Angeles Auto Show, Subaru surprised attendees with the new vehicle in a special way – with The Barkleys – a family of eight Labrador and Golden Retrievers featured in Subaru advertising campaigns, seemingly driving the all-new Ascent and ending, safe and sound, on-stage. The dogs exited the vehicle to greet Tom Doll, president and COO of Subaru of America and pose for photos with the surprised crowd.
Dogs are a major pillar for the automaker as more than half of Subaru drivers are pet owners, with over 48% of them owning at least one dog. For years, Subaru has supported various pet-focused organizations that help to improve the lives of our four-legged friends and features dogs throughout their advertising. The all-new U.S. built Subaru Ascent is the automaker’s largest vehicle ever built boasting three full rows, fitting up to eight passengers, second row captain’s chairs as an option on some trim levels, its legendary Subaru Symmetrical all-wheel drive and an impressive all-new 2.4-liter turbo engine.
To view the multimedia release go to:
https://www.multivu.com/players/English/7673254-subaru-2019-ascent-suv-los-angeles-auto-show/
