UBM TechWeb announces the expansion of Online Marketing Summit (OMS) to Silicon Valley. In order to drive the growth and innovation of this brand, UBM TechWeb also announces Shannon Ryan as the General Manager of Online Marketing Summit. OMS empowers practitioners of all levels with hands-on knowledge and insights on digital marketing, enabling marketers to more effectively drive customer engagement. OMS Santa Clara will take place at the Santa Clara Convention Center, October 22-25, 2012. For more information visit: http://www.onlinemarketingsummit.com/.
To view Multimedia News Release, go to http://www.multivu.com/mnr/42327-ubm-techweb-online-marketing-summit-silicon-valley-santa-clara
Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs) featuring scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57432-ad-council-nhtsa-and-glee-encourage-young-adults-to-not-text-and-drive
It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.
That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.
The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company
Lexmark recently announced restructuring actions necessary to drive improved profitability and significant savings. Strategically, the company is focusing its investments on higher-value imaging and software solutions and believes the synergies between imaging and the emerging software elements of its business will continue to drive growth across the organization as Lexmark delivers greater value for its customers.
Lexmark has long worked to combat counterfeit sales of supplies, actively checking domestic and global markets for products that don’t meet the criteria for genuine Lexmark products. Through an innovative new mobile app, Lexmark is safeguarding its brand by protecting end users and channel partners from sub-standard cartridges.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48240-lexmark-perceptive-software-quarterly-business-roundup
Robert Lempka, previously CEO of ABN AMRO’s ‘marketindex’ and now Executive Chairman of new financial services player Gekko Global Markets has slammed the financial services industry saying “It has been clear for some time that many banks and other financial institutions have done little but think of themselves, they have lost touch with their customers and they are no longer trusted. At the same time the drive toward ever more stringent regulation will achieve little but drive more and more customers to finding self-directed means of investment”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56584-gekko-global-markets-financial-institutions
Career development is the most powerful yet neglected tool to drive retention, engagement, productivity, and results. Why neglected? Managers report not having time, for the meetings, forms, administrative hoops. But there’s a better, simpler way. Frequent short conversations with employees about goals and options integrated within the course of business. Find out more at http://www.help-them-grow.com/ by Beverly Kaye and Julie Winkle Giulioni Non-fiction, literary, self-help
The latest test drive marks the final chapter in a three year long project which has seen the development of the next step in autonomous driving technology. Since 2009, Volvo Car Corporation has been the driving force behind the EU funded SARTRE project (Safe Road-Trains for the Environment), bringing vehicle platooning technology one step closer to becoming a reality on Europe’s roads.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56600-volvo-car-corporation
The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Do you know the three most important tips when it comes to caring for your tyres? For more detail you can check it to our website www.tyrepower.com.au/. Learning and implementing general tyre maintenance will help extend the life of tyres. Driving style is a key component. A conservative driving style will ensure even tread wear and prolong tyre life. Tread wear is an issue that not all drivers are aware of. Follow these simple tips so you can check the tread wear on your tyres and replace them before they become dangerous to drive on. Once a tyre has less than 1.6 mm of tread wear it is no longer roadworthy and must be replaced. This video shows you how to measure tread wear and what signs to look out for. Parking is also a key element of tyre care. High impact contact with kerbs and other barriers or structures may damage your tyres. If in doubt about any aspects of tyre care, tread wear or when to replace tyres, contact your nearest Tyrepower store for expert and friendly advice.
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
In its 150th anniversary yearlong celebration, Bacardi celebrates its tremendous success as the world’s largest privately-held spirits company and the incredible drive and perseverance it took to get there following the illegal confiscation of its assets in Cuba on October 15, 1960 – 52 years ago. While that event was an extraordinary event in the Company’s history after nearly 100 years of being in Cuba, it became a critical turning point to propel the family-owned Company and its namesake BACARDÍ® rum brand to take on a greater international profile. This turned BACARDÍ into the globally recognized brand it is today. In fact, within 20 years following the loss of the Company’s assets in Cuba, BACARDÍ rum became the number-one premium distilled spirits brand in the United States. Less than a year after that, it was the number-one selling spirit brand in the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53412-bacardi-rum-150-anniversary-illegal-cuban-confiscation-international-grow
