Save the Children and The Advertising Council announced today the launch of a national multimedia public service advertising (PSA) campaign designed to raise awareness of the preventable and treatable causes of childhood death in the developing world. The new campaign shows Americans that they can have a significant impact on saving and improving the lives of at-risk children and newborns by supporting the deployment of local health workers.
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“Across the country we’re seeing an alarming number of what we call staged accidents,” said Joe Wehrle, NICB president and chief executive officer. “These are crashes that are made to look like accidents, but in reality are carefully orchestrated scenarios aimed at collecting medical and vehicle damage payments from insurers. The simple truth is they are expensive and dangerous. We are working with our member insurance companies and law enforcement partners to put the people that commit these crimes behind bars.”
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In honor of Cinco de Mayo, the world’s greatest speed eaters recently battled in the Alamo City to claim victory in the La Costeña Feel the Heat Jalapeño Eating Championship Challenge. After ten fiery minutes, including a double overtime one-on-one challenge with the reigning champion, Pat “Deep Dish” Bertoletti emerged victorious by consuming 275 whole pickled jalapeños. The fourth annual challenge was a highly anticipated rematch between the reigning champ – five-foot-tall, 105-pound Sonya “The Black Widow” Thomas – and Bertoletti, the mohawked, two-time title winner from Chicago. With a vengeance not seen since the Battle of the Alamo, Bertoletti regained the coveted title from Thomas. Both Bertoletti and Thomas set a new record for the number of jalapeños eaten at this annual competition.
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The site is already supplying products to Asian growth markets and to manufacturers in Singapore. It is a cornerstone of Shell’s strategy to focus on growth and profitable downstream markets.
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If you're planning a summer vacation, you could do worse than following in the footsteps of an American President. Vacations are front and center these days with the summer travel season just around the corner and news of President and First Lady Obama's weekend getaway to Asheville in the Blue Ridge Mountains.
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Calling all gleeks! Does beautiful hair make you want to sing with glee? Lea Michele, Golden Globe-nominated actress of the hit series “Glee,” is partnering with Dove Hair Care™ to inspire women everywhere to keep doing their favorite things to their hair, because reinvented Dove shampoos and conditioners take care of the damage. To celebrate, Lea will be performing an exclusive rendition of the iconic song “My Favorite Things” that will preview on TV and be available at www.dovegleeforall.com.
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Cox Communications is excited to offer its new superior TV experience, the Plus Package, available with Cox Advanced TV, bringing customers access to new features that will change the way they watch and experience television. Available in the Plus Package is the Trio guidesm – A new, advanced interactive programming guide; whole home DVR service; additional DVR storage space; additional high-definition channels and Zone Channels. The crown jewel of the Plus Package subscription is access to Cox's innovative and highly-anticipated Trio program guide, giving customers everything they've been asking for. The Plus Package will change the way customers view their favorite programs and discover new ones.
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The reports reveal that these key players in fundamental rights protection and promotion in the EU often lack resources, are not sufficiently independent or have weak mandates. In addition, some of the most vulnerable groups in society are unaware of their existence; only 16% of ethnic minority and immigrant respondents to the FRA's EU-MIDIS survey were able to think of any organisation offering support to people who have been discriminated against. 82% of EU-MIDIS respondents who were discriminated against in the 12 months prior to the survey did not report their experience anywhere.
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During his recent visit to Brazil for the launch of his second fragrance Patrick Dempsey 2, exclusive for Avon, American actor Patrick Dempsey made room in his busy schedule to join Avon Brazil President Luis Felipe Miranda to announce the donation of a digital Mammography Unit to the Gynecology Department of the Federal University of São Paulo (UNIFESP). Also joining Dempsey and Miranda were Dr. Afonso Nazario, Chief of Gynecology Department at the Federal University of São Paulo; Dr. Walter Manna Albertoni, Dean of the Federal University of São Paulo and Lírio Cipriani, Executive Director, Instituto Avon.
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LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and box office hit Iron Man 2 joined forces last night to celebrate the release of LG's first Android handset, LG Ally. The event showcased the new LG Ally handset, innovative futuristic concept phones from the LG Design of the Future Challenge, augmented reality experiences, and the chance to meet world-renowned prop master Russell Bobbitt, who created the props for Iron Man and Iron Man 2.
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The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
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As any do-it-yourselfer knows, a good home improvement project has both style and substance, adding functionality with aesthetic appeal. For people with rheumatoid arthritis (RA) who may face difficulties around the house, adaptable options around the home are particularly important. To celebrate National Arthritis Awareness Month, Abbott is highlighting an interactive “RA Home Makeover” tool on ra.com (Living with RA section) that gives people home makeover tips to help make living with RA easier.
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