In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
With many airlines charging to check in baggage, travelers are often forced to pay for fees instead of fun. In fact, according to the US Transportation Department, checked baggage fees are 33 percent higher this year compared to 2009. So far that higher percentage has translated to the airline industry collecting $769 million in just the first quarter of the year!
To view Multimedia News Release, go to http://multivu.prnewswire.com/player/45290-Lands-End-Launches-Flightwise/
Remember the old refrain, �All work and no play makes Jack a dull boy?� Who wants to be dull? Coca-Cola, the National Park Foundation and renowned medical/diet expert Dr. Ian Smith want you to add a little fun into your life by making playdates in the parks for you and your family this summer. The �America Is Your Park� campaign launches today to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola�s Live Positively initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/coca-cola/45291/
45 percent of working Americans let their hard earned time off go to waste in 2009 and 78 percent anticipate leaving as many as 10 vacation days unused this year (Last Minute Travel survey, July 2010), Royal Caribbean launches Vacation Daze – an online video dedicated to showcasing this unfortunate reality of letting your vacation days slip away.
Whole Foods Market (NASDAQ: WFMI) today launches the first in-store color-coded sustainability-rating program for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013. Through partnerships with Blue Ocean Institute and Monterey Bay Aquarium, Whole Foods Market is the first national grocer to provide a comprehensive sustainability rating system for wild-caught seafood.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wholefoodsmarket/45932/
This January, as part of National Mentoring Month, Big Brothers Big Sisters launches Start Something™, a national initiative inviting all adults - not just volunteers - to support quality mentoring to help children who face adversity beat the odds.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/47788/
WhatsWhat.me (Beta) -- a safe, secure, “kids-only” social network for “tweens” ages 7-13 -- launches today using patent-pending facial recognition technology, moderation and kid-friendly features to teach kids positive online behavior, Internet safety and related life skills (www.whatswhat.me). Compliant with the Children’s Online Privacy Protection Act (COPPA), WhatsWhat.me (Beta) provides an age-appropriate, “no-bullying allowed” community that requires parental permission to join. WhatsWhat.me (Beta) members can create profiles, interact with friends, join groups, play games, earn points and win prizes, in a fun kids’ social network that focuses on building skills while fostering appropriate online behavior. For parents, WhatsWhat.me (Beta) offers its online Parent Resource Center providing expert advice, news, Internet safety tips and information on cybersafety for children (www.whatswhat.me/parents).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/whatswhat/48109/
This Valentine’s Day Kim Kardashian offers fans a brief glimpse into her fascinating world. Kim presents a short film to accompany her signature fragrance and showcase her magnetic beauty. Titled Naughty, the video reveals a never before seen side of the irresistible icon. Before Naughty launches, Kim will unveil behind the scenes footage of two other looks that were filmed, Sweet and Glam. To view Kim’s exclusive new videos, visit www.pickyourkim.com. Viewers will have the opportunity to enter for the chance to win a picture of themselves and their valentine posted on Kim's Facebook site and blog.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lighthousebeauty/48561/
MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, and will appear this spring in issues of select national magazines.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/makeupforever/49022/
The new BUENA SALUD™ series of books (the phrase translates to “Good Health”) launches today with titles on heart health (foreword by CEO of the American College of Cardiology) and diabetes (foreword by CEO of the American Diabetes Association). Written by Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the book series is the first ever devoted to the health experiences of a growing Hispanic readership. The guides feature real-life stories and deliver health information and cutting-edge medical advances for individual diseases and conditions in a warm and conversational tone. The books are published simultaneously in English and Spanish. These authoritative and accessible guides each feature a “10-Point Program for Health,” facts and information in a useful Q&A format, and key questions to ask health providers. In a just published feature review, the Library Journal gave a starred review and called the BUENA SALUD™ series “essential reading” and “a crucial addition to any consumer health collection.”
Legacy®, through an unrestricted educational grant from Genentech, launches two new resources devoted to helping smokers understand their risks for lung cancer and reducing their risks for mortality.
Lung cancer is the nation's number one cancer killer of both men and women, accounting for 28 percent of all cancer deaths. More Americans are killed by lung cancer than by breast cancer, prostate cancer, or any other cancer. Up to 90 percent of lung cancer cases result from smoking and no current treatment can cure lung cancer. Early detection is the key to better quality and longevity of life.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/legacy/47244/
PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47715/
