Fans have only seven weeks left to see Master Magician Lance Burton until his historic run at Monte Carlo ends Saturday, Sept. 4. The final performance follows 14 years of captivating audiences at the resort's Lance Burton Theatre. Beloved by fans worldwide and named Las Vegas Review-Journal's Best Magician for 12 years running, Burton has been with Monte Carlo since its opening day on June 21, 1996 and is known as The Strip's premier magician.
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The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
Responding to consumer demand for products made with natural ingredients, Pepsi-Cola North America Beverages announced today that it was transforming Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study by the Hartman Group confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sierramist/46243/
SpeechTrans TM is a Speech to Speech translator with bi-directional speech recognition and translation, there is no limit to what you can say. Never be at a loss for words on your next trip abroad. With voice recognition provided by Nuance, the best in its class, you will be amazed at how easy it is to speak new languages within seconds! No need to spend countless hours on Rossetta stone when you have SpeechTrans TM and can speak instantly, clearly and accurately.
The Beaches of Fort Myers & Sanibel on southwest Florida’s Gulf coast today unveiled its new Manatee Message e-cards for friends and family members to connect with one another digitally this holiday season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/leecounty/47540/
RAYMOND WEIL – My Watch My Destiny. RAYMOND WEIL continues their tradition of sleek quality and elegance with ‘My Watch My Destiny’, a short film which shows the relationship between time and destiny.
In “My Watch My Destiny”, RAYMOND WEIL traces the journey of two souls, whose destinies are intertwined by time.
RAYMOND WEIL strongly believes itself as more than just a watch but a reliable companion through their customer’s life. “My Watch My Destiny” is a reflection of the relationship between RAYMOND WEIL and its proud owner.
When Ronnie Wilson learns of Jesus’ sacrifice, he wants to give Jesus a gift in return. But how can he get it to heaven? With each attempt he performs a simple act of service for someone in need, and eventually learns that what is done for the least in God’s kingdom is done for Jesus himself. Learn more about this book here, http://bit.ly/hTpdCN and its author here, http://www.FrancisChan.com Religious, Children’s Christian fiction
Beloved Christian writer and speaker Savannah Trover expected to wake up from surgery missing her former heart, not her former faith. Now her anger toward God threatens to destroy her family and ministry. Can she ever trust her heart again? This compelling new relational drama from Alison Strobel explores the difference between emotional faith and life giving truth. Learn more about this book here, http://bit.ly/httrzq and its author here, http://bit.ly/dPjp3y
An award winning author uses eight everyday items to tell the story of plastic, and how we can learn to live with the material that never dies. Learn more about this book here and its author here, www.susanfreinkel.com Non-Fiction
Each year top athletes and those who are working hard to be recognized battle earnestly to take home top titles. The games has a high respect among runners plus its high ranking on the IAAF index makes the rivalry more exciting