The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the art form of Internet cat videos and the best new cat videos of 2012. After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies® brand cat food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59133-nestle-purina-petcare-the-friskies-award-best-new-internet-cat-video
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
Hallmark Signature Collection holiday cards are truly unique, just like a signature. The exquisite textures, premium quality paper, fun embellishments, and relevant messages are sure to help Hallmark Signature Collection cards become holiday favorites to place on the mantle and be appreciated for several seasons.
“These cards are perfect for shoppers who like sophisticated, dimensional designs,” said Dan Foster, Hallmark Vice President of Creative Commercialization Greetings. “Consumers told us they wanted cards that were meaningful and authentic, as well as surprising, unexpected, and appropriate for a keepsake.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/59627-hallmark-signature-collection-holiday-cards-a-distinctive-experience
Craigslist has a huge volume of visitors every month for a wide range of products and services. If you use your creative imagination of a product or service, there is most likely buyers and sellers on craigslist. As we all know, advertising is necessary for any business. Having a useful product or service without telling people about it does not create sales. The goal here is to spread the word about your business and generate sales.
YoCrunch, the fastest-growing, full-line yogurt brand, known and loved for its creative flavors and delicious toppings, proudly announces today the launch of Yopa!, a new line of authentic, strained Greek yogurt. Yopa!, a contraction of Yo’ (short for yogurt) and Opa! (the Greek cheer for joy), will be available immediately nationwide for around $1.39/cup and $3.49/4-pack. Yopa! is the first to provide an authentic, convenient and great-tasting Greek yogurt experience that boasts a perfectly creamy, thick texture, with a slightly tart taste, and a variety of scrumptious toppings, including nine whole grain granola, toasted almonds or dark chocolate pieces.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60198-yocrunch-launches-yopa-new-line-of-authentic-greek-yogurt-gabby-douglas
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
“What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify services and product offerings. Instead of “telling” you how to make one, we decided to create our own to illustrate how it works.
Together with our creative team and top notch producers, we huddled and tried to make our complex business easy to understand at a high level. Hopefully we succeeded, and also made you smile along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60471-prnewswire-and-multivu-release-new-what-we-do-explainer-video
Creative writing and poetry that will sooth your soul and tantalize your imagination. New works of poetry available now. To learn more about Glenn McCary Publications and his poetry please visit http://glennmccrarypublications.blogspot.com/
Siam Piwat, the owner of Bangkok’s leading shopping malls, ,held a press conference to announce the countdown to the opening of the new Siam Center as a center and ‘ideaopolis’ where creative and world-leading trends can be explored. World famous celebrities, artists, and their work are assembling here in Bangkok for the opening of the new Siam Center on January the 11th.
Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
