It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.
That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.
The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company
Volvo Car Corporation is now ramping up production of the new Volvo V60 Plug-in Hybrid. After the initial batch of 1,000 model year 2013 cars, production will increase to 4,000–6,000 cars as of model year 2014.
The assembly of the world’s first diesel plug-in hybrid has been successfully integrated on the same line as the company’s other models at the Torslanda plant in Gothenburg.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58647-volvo-first-diesel-plug-in-hybrid
Pulling the silk off the all-new 2014 Forte sedan today at the Los Angeles International Auto Show, Kia Motors America (KMA) revealed a stunning European design-inspired sedan that makes it clear the Korean auto manufacturer has another winner in its line-up of sought-after cars and CUVs. Sitting on an all-new chassis that is longer, wider and lower than the previous-generation Forte, the all-new third-generation Forte will offer more room, more performance and more premium amenities when it’s expected to go on sale in the first quarter of 2013. The all-new 2014 Forte will be offered in LX and EX variants with a choice of an efficient 1.8-liter engine or a more powerful 2.0-liter engine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59311-kia-motors-america-unveils-all-new-2014-forte-sedan-at-laias
2013 marks the 113th anniversary of the New York Int’l Auto Show, North America’s first and largest attended auto show. Featuring 1,000 vehicles plus the latest in tech, safety and innovation in nearly 900,000 sq ft., it is one of the hottest tickets in town.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60466-kelley-blue-book-kbb-com-2013-new-york-auto-show-nyias-the-new-cars
New research from Carfax shows that consumers are at considerable risk due to auto recalls being ignored. In fact, the number of cars for sale online with unfixed recalls increased an average of more than 25% in Iowa, Missouri, Kansas, Illinois, Indiana, Wisconsin and Michigan. Buyers in these neighboring Midwest states need to be concerned about this disturbing trend. Fortunately, finding open recalls and getting them fixed is easy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60855-carfax-new-research-unfixed-recalled-cars-put-lives-at-risk
Volvo Car Group is now starting production of the first engine variants in the new, high-efficiency four-cylinder engine family. The development and production take place in-house at Volvo Car Group and form a vital part of the company’s strategy for independence.
The strategy of four-cylinder petrol and diesel engines and driveline electrification is the path that Volvo Cars has chosen for the future. With total control over the development and production of engines and drivelines and by reducing the number of engine variants, the result is increased flexibility and greater ability to influence quality.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60659-volvo-produces-new-engine-family
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The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
The Renault-Nissan Alliance has sold its 100,000th zero-emission car.
Electric cars from Renault and Nissan have driven approximately 841 million zero-emission kilometers – enough to circle the earth more than 20,000 times. Together, they represent 53 million liters of oil saved and 124 million kg of CO2 that have not been emitted.
“The age of the mainstream zero-emission vehicle is here,” said Renault-Nissan Alliance Chairman and CEO Carlos Ghosn. “We expect demand to keep growing as the charging infrastructure develops – and we remain 100% committed to zero-emission technology for the long term.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62389-renault-nissan-sells-zero-emission-car
Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
Start your engines! The Los Angeles Auto Show, the first auto show of the season is here! Widely regarded as being the most forward-thinking of all the major shows, the latest in technology and design exhibited at the show will be finding their way into driveways across the country in the near future. The show proves to be as exciting as ever this year, featuring 22 World debuts, futuristic concept cars, alternative fuel vehicles, and a connected car expo focusing on advanced technologies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63303-kelley-blue-book-kbb-los-angeles-auto-show-2013-new-cars
Hearkening back to the glory days of purebred, affordable sports cars, Kia Motors America (KMA) today unveiled the brand’s most aggressive concept car ever when wraps came off the GT4 Stinger at the North American International Auto Show (NAIAS). Kia’s eye-catching design language moves in a bold new direction with the introduction of the GT4 Stinger. The concept pushes the boundaries of performance with a rear-drive 2+2 sports car that places man and machine in harmony on the road or track. It comes as no surprise that the GT4 Stinger is the wild style child of Kia’s California design team, home to its 2012 predecessor, the Track’ster concept. And like the Track’ster, the GT4 Stinger’s racy appeal is more than skin deep.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65141-kia-shocks-the-motor-city-rear-drive-gt4-stinger-2014-naias
