The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
To mark World MS Day, today the National Multiple Sclerosis Society announced the culmination of the We Keep Moving journey, a 10-week reality road trip across America to chronicle the extraordinary lives of people living with multiple sclerosis (MS) told by a documentary crew who have MS themselves. The Society initiated this campaign to capture unique personal stories of perseverance and triumph with the goal of uniting millions of people affected by MS and inspiring the general public with stories about people who might not ordinarily appear on their daily radar screens.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wekeepmoving/43743/
A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/
The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45023/
Singing sensation Justin Bieber is speaking out as a huge fan – and has just been named a spokesperson – of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign.
For more information, go to http://www.multivu.com/players/English/45556-Justin-Bieber-Proactiv-Spokesperson/
In a nationwide effort to encourage all Americans to take steps to prepare for possible emergencies, the Federal Emergency Management Agency’s (FEMA) Ready Campaign and The Advertising Council have joined today with The Weather Channel® (TWC) to launch a new series of public service advertisements (PSAs). The PSAs are an extension of the national Ready PSA Campaign and will be distributed in advance of National Preparedness Month (NPM) in September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45754/
What do Channelview, TX; Costa Mesa, CA; and Rio, WI have in common? They’re home to the winners of teen retailer Aéropostale’s 2010 Real Teens Campaign, a nationwide online search for teenagers held earlier this year. “These eight remarkable young men and women define what it means to be a real teen,” says Scott Birnbaum, Senior Vice President of Marketing, Aéropostale, Inc. “They exude compassion and integrity while making a difference in their communities, all in unique ways. Aéropostale is excited to celebrate them and give them this once-in-a-lifetime opportunity.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aeropostale/45987/
OfficeMax Incorporated (NYSE: OMX), a leader in office products and services, today commenced its annual cause campaign for teachers called “A Day Made Better” with a surprise visit from the multi-platinum selling pop group, Jonas Brothers, at Los Feliz Charter School for the Arts (“Los Feliz”) in Los Angeles, CA. Jonas Brothers surprised the entire teaching staff at Los Feliz with $25,000 worth of school supplies from OfficeMax on behalf of the cause campaign. Rachael Ray also joined the event live via Skype to broadcast the teacher surprise to her audience, which aired today on the Rachael Ray show.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/46467/
SC Johnson, a Family Company, will introduce its family standard of transparency on November 25 with the release of its new ad entitled “Honesty.” The ad emphasizes the company’s commitment to disclosing the ingredients in its products and is part of SC Johnson’s ongoing campaign focused on the family values of the company.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scjohnson/47414/
When it comes to investing, technical jargon, confusing trading tools and a blizzard of data can leave many investors feeling overwhelmed. In a new television advertising campaign, ING DIRECT USA’s ShareBuilder, one of the nation’s largest online brokerages, emphasizes the extremes that people will go to in decoding the complexity of investing and proposes a simpler way to invest.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sharebuilder/48620/
This week Chobani, America’s #1 Greek yogurt brand, debuted their first national advertising push, “Real Love Stories.” The multi-faceted campaign, developed by Chobani and their advertising agency, Gotham, Inc., includes two national television commercials along with digital and out-of-home (OOH) ads.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chobani/48717/
Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth.
While the American public may commonly connect tobacco use with often fatal diseases such as lung cancer and heart attacks, an estimated 8.6 million people in the United States are living with serious illnesses attributed to smoking. For many, it means suffering on a daily basis, and drastic changes from their pre-disease lifestyles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/legacyforhealth/47243/
