The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
Today, hotels.com® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, hotels.com has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52014-hotels-com-launches-integrated-marketing-campaign-mobile-booking-app
“Wall Of Sound Provides a fun, Tactile, Visual and Interactive Experience for your Music With 20 Million Songs at your Fingertip” says Fred Sigal, Founder & President NuageProductionTM.
NuageProductionTM has just released Wall Of Sound, a free iOS app that dramatically enhances the experience of music playback and discovery on your iPad, iPhone and iPod devices. As a complement to your device’s default user experience, you get started by simply launching the Wall Of Sound app, which is localized in 23 languages for 127 countries. No parameters to setup. It simply connects to the content in your iDevice library and away you go.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52153-nuageproduction
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Inspired by the bestselling CelluDestock skin-firming and anti-cellulite product, Vichy Laboratoires encourages women everywhere to take a “Booty Break.” The brand’s new digital initiative (www.bootybreak.com) offers a provocative format for embracing one’s curves while appreciating the curves of their male counterparts along the way. It’s the ultimate tongue-in-cheek “booty call.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56648-vichy-laboratoires-booty-break-new-online-game-and-app
The American Lung Association has released an edgy public service advertising (PSA) campaign featuring provocative television, online and out-of-home components to encourage people to download the charity’s new State of the Air® smartphone application, a valuable resource for people living with lung disease like asthma and chronic obstructive pulmonary disease (COPD), people with heart disease or diabetes, as well as older adults and children. This is the first time that a charity has included an app download as the call to action in a nationally distributed PSA.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55128-american-lung-association-breathe-smarter-psa-air-quality-smartphone-app
http://www.appsbusinessdirectory.com/ie iPhone
App Development for your Business, affordable price, easy sharing from
inside the app by free SMS, social networks e mail and QR code,
description page, place for promotion video, links to your website and
social networks, quick call button and GPS map integration, check out
now, to ensure you are on step aged of your competition, don\'t let them
take your place! http://www.appsbusinessdirectory.com/ie
Verizon Wireless is giving mobile gaming a boost today with the launch of Exent’s GameTanium™, a new mobile game subscription service for Android™ smartphones and tablets available now, exclusively to Verizon Wireless customers. Powered by Verizon Wireless’ network, GameTanium provides unlimited access to more than 100 of the best Android smartphone games and more than 50 tablet games, including hits like Doodle God™, Fruit Ninja and World of Goo for the low monthly fee of $5.99 per device.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45074-verizon-wireless-exent-gametanium-unlimited-android-game-subscription-app
The hair color aisle can be daunting to even the most experienced beauty guru. With over 100 years of hair color expertise, L’Oréal Paris is helping take the guesswork out of choosing the right hair color shade with the launch of “My L’Oréal Colorist,” a mobile app that serves as your own personal color consultant. Now women can finally skip the salon while still experiencing professionally-inspired hair color results at home with one easy app download at L’OrealParisUSA.com/MyColorist.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57274-loreal-paris-colorist-perfect-hair-shade-mobile-app
Hotels.com®, the world’s leading hotel booking website, today unveiled its Xtreme Booking 2 campaign, which features stuntman Andy Bell using the company’s mobile booking app while dodging thousands of runners and out-maneuvering two thousand pound bulls during the annual Running of the Bulls.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52877-hotels-com-xtreme-booking-2-andy-bell-mobile-booking-app-running-bulls
The second annual iHeartRadio Music Festival closed a triumphant weekend, September 21 and 22, after more than 10 hours of back-to-back diverse performances by some of the biggest names in the music industry as well as a number of unprecedented collaborations by superstars across musical genres. Ryan Seacrest kicked off the festival Friday night at MGM Grand in Las Vegas with performances by artists No Doubt, Miranda Lambert, Bon Jovi, Jason Aldean, Lil Wayne, Swedish House Mafia, Usher, Green Day and Rihanna; the festivities continued Saturday evening with P!nk, Brad Paisley, Calvin Harris, Enrique Iglesias, Mary J. Blige, Taylor Swift, Linkin Park, deadmau5, Aerosmith and Pitbull.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58125-clear-channel-iheartradio-music-festival-2012-iheartradio-app
With the launch of its 2013 catalogs, Apple Vacations is the first US tour operator to incorporate image recognition into its vacation shopping experience. Using the new Apple Vacations Interactive app shoppers can launch high-definition video vignettes that further explore resorts, destinations and excursions via their smartphones or tablets.
Apple Vacations Interactive is a free app and is available at the Apple App Store, Google Play and Android Zoom. Apple Vacations Interactive can also be used as a universal QR reader.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55619-apple-vacations-2013-interactive-catalogs-new-vacation-shopping-experience
