ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
Runner’s World, the authority on running information, will offer comprehensive, real-time coverage and continuous expert analysis of the Olympic Track and Field Trials, which run June 22-July 1 at historic Hayward Field in Eugene, OR.
Runner’s World’s coverage team in Eugene is anchored by longtime Runner’s World editor-at-large Amby Burfoot and veteran Running Times senior editor Scott Douglas, plus award-winning writer John Brant adding occasional columns and commentary, all of which are accessible at www.runnersworld.com/olympic-trials.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56842-runner-s-world-steps-up-july-issue-olympic-track-trials
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Uighur Tour and Travel Service Center is run by 5 old school colleagues from different parts of Xinjiang Uighur Autonomous Region, CHINA, Offering all local people and all of us have a unique understanding of the local life, cultures, customs and history of each ethnic group in our area and along the Silk Road.
People can now run on Dunkin’ more quickly and conveniently than ever before, as Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today launched its first-ever mobile application for payment and gifting for iPhone, iPod touch and Android smartphones. With the new Dunkin’ App, paying for food, beverages, and merchandise at Dunkin’ Donuts restaurants throughout the U.S. is as simple and speedy as scanning your smartphone using a mobile Dunkin’ Donuts Card in-store or at the drive-thru. Additionally, with the App’s mGift feature, Dunkin’ Donuts becomes the first national coffee retailer to enable people to send virtual gift cards three ways – text, email, and Facebook Connect.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57665-dunkin-donuts-mobile-app-payment-gifting-iphone-ipod-touch-android
It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.
That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.
The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company
HBO Latino, Home Box Office’s dedicated Spanish-language premium channel, will present a sensational slate of first-run entertainment through Fall 2012, certain to appeal to the today’s multigenerational and bilingual Hispanic households.
Making their U.S. television premieres exclusively on the service this fall are the first season of the HBO Latin America series Prófugos and sixteen Spanish-language films under the banner Estrenos Latinos. The HBO documentary film The Latino List: Volume Two, a follow-up to last year’s The Latino List, will also make its debut on the channel.
In addition, Hollywood’s biggest blockbusters and HBO’s award-winning and critically acclaimed originals, including new season premieres of Boardwalk Empire® and Treme® will be offered in Spanish.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57751-hbo-latino-presents-full-slate-first-run-entertainment-through-fall-2012
Charlotte-based Belk, Inc., the nation’s largest privately run mainline department store, has partnered with NFL quarterback Cam Newton to launch an exclusive line of men’s apparel. This exclusive collection, MADE Cam Newton, will offer fashion-forward, versatile, professional apparel options for men, and in fall 2013, will also include accessories and shoes.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58225-belk-cam-newton-made-mens-fashion/
Final preparations are now underway for the 112th installment of the Canton Fair, China’s biggest trade event set to run from October 15 to November 4, 2012 in Guangzhou. In this time of global economic uncertainty, concerted efforts have been made to ensure that the Fair continues its track record of great commercial success.
Overseeing China’s highest profile trade event, organizers have implemented a raft of new measures to streamline services, stimulate new business, maintain sustainable development, enhance security, and generally refine the experience for all attendees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58500-112th-canton-fair-an-ever-improving-platform-for-china-global-trade
