The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
Today, Feeding America®, the nation’s largest domestic hunger-relief organization, and French’s® announce a national effort to help children and families who struggle with hunger. For every specially-marked bottle of French’s Mustard sold between April 18 and November 30, and specially-marked bottles of French’s Ketchup sold between April 18 and December 31, one meal* will be donated to the Feeding America nationwide network of 200 food banks.
More than 48 million people in America struggle with food insecurity, including 15 million children – at a life stage when food is critical to healthy growth and development. Food insecurity is defined as a lack of access, at times, to enough food for an active, healthy life, according to the USDA. It is an issue that affects every single county in our country.
“Food insecurity all too often goes unseen, but every day, millions of people in America are faced with insufficient food for themselves or their families,” said Diana Aviv, CEO of Feeding America. “Through this partnership with French’s, our nationwide network of food banks is better able to help fill this gap. This initiative not only helps to bring national attention to the massive problem of hunger in the U.S., but also provides everyone the opportunity to fight hunger in their local communities.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7843051-feeding-america-frenchs-fight-hunger/
Hunger, French’s, Feeding America, food banks, food, family, healthy, children, Ketchup, MultiVu 7843051
https://youtu.be/aK6KjcJpqXE The biggest problem entrepreneurs (and seasoned professionals) have when it comes to succeeding in e-commerce is making the buying experience enjoyable and easy. Here are some tips to making your site so intuitive that visitors will almost have to buy from you. These are some simple, but seldom used techniques to make it easy for people to buy from you. Try them and watch your conversion rate increase!
Pregnancy is a crucial time to start taking really good care of yourself both physically and emotionally. By taking proper care of yourself, you increase your chances of having a problem-free pregnancy and a healthy and happy baby. Maintaining healthy habits for both mommy and baby is essential once your little one has arrived as well. With countless options even the most well-researched new parent can feel overwhelmed when it comes to staying healthy.
As a well-known RN and health expert, Linda Ciampa has been helping families stay healthy for over a decade. Linda is available for live interviews with her best health tips for both pregnant mommies and newborn babies.
Sickle cell disease (SCD) is an inherited, lifelong chronic disorder affecting nearly 100,000 Americans and a growing global health problem that will touch nearly 30 percent more people globally in the next three decades. Though new approaches to managing SCD have led to improvements in diagnosis and supportive care, people living with the disease still have severe complications to overcome. Many are unable to access quality care and are limited by a lack of effective treatment options.
In an effort to identify unmet medical needs for people with SCD, the American Society of Hematology (ASH), along with other groups, issued the State of Sickle Cell Disease: 2016 Report, evaluating the disease in four priority areas — access to care, training and professional education, research and clinical trials, and global health. The report shows that significant improvements are needed across all areas and that, though patients are living longer, the system of care needs to change to ensure a better quality of life. To address these challenges, ASH launched the Sickle Cell Disease Coalition along with more than 20 other organizations who are issuing a call to action that will amplify the voice of the SCD community, promote SCD awareness, and transform SCD care both in the United States and around the globe.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903251-american-society-hematology-sickle-cell-coalition/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
As called for in the President’s Cybersecurity National Action Plan, the White House, the National Cyber Security Alliance (NCSA) and more than 35 companies and NGOs today announced a new internet safety and security campaign, “Lock Down Your Login,” to empower Americans to better protect their online accounts. The goal is to encourage a move beyond usernames and passwords to a widespread adoption of strong authentication for key online accounts. The majority of Americans (72 percent) believe their accounts are secure with just usernames and passwords. Usernames and passwords simply are not enough; hackers and cybercriminals continue to evolve their attack techniques, and users must improve their security to better protect their accounts.
The campaign is launching at a time when Americans are more connected than ever: 73 percent go online daily, and one in five are constantly connected. Coupled with increased connectivity are high levels of concern about identity theft, device security and risks such as phishing. In fact, a recent NCSA/Microsoft study found that preventing identity theft is the top online safety topic that both U.S. adults and teens (ages 13-17) would like to learn more about. Additionally, teens reported that unauthorized account access is their top online safety concern. Although Americans consistently express high levels of concern about identity theft, device security and risks such as phishing, many are either not aware or not using widely available, simple technologies to better secure their online accounts. Americans expect the cybersecurity community to help solve the problem. In another study, 78 percent of Americans reported they strongly or somewhat agree that government, industry and other stakeholders should work to find new ways of securing accounts beyond the password.
To view the multimedia release go to:
http://www.multivu.com/players/English/7934951-ncsa-lock-down-your-login-cyber-security/
http://exodraft.de/uncategorized/mit-dem-kaminofen-loslegen-ohne-rauchpartikel/
Rauchpartikel vom Kaminofen lösten Allergiebeschwerden aus und machte es nahezu unmöglich für die Familie Damsted ihren hochwertigen Ofen zu benutzen. Sehen Sie im Film, wie das Problem durch den Einsatz von einem Rauchsauger gelöst wurde.
Pek çok hayvan (buna biz insanlar da dahiliz) problem çözme yetisine sahipler. Beyinlerini kullanmayı ve düşünmeyi gerektiren pek çok bilmecenin altından rahatlıkla kalkıyorlar. Ancak bugün hala ilkel inançlardan doğan bir söylem almış başını gidiyor: "Hayvanlar düşünemez, Allah aklı sadece insana bahşetmiştir."
Kendimizi üstün görme anlayışına sahip olduğumuz ne yazık ki bir gerçek. Bu durum akrabalarımızın ve diğer canlıların başarılarını hep gözardı etmemize ya da önyargıyla yaklaşmamıza sebep oluyor. Sadece primatlar değil pek çok türden canlı bugün düşünmelerini gerektiren zeka problemlerinin üstesinden ustalıkla geliyorlar.
Visionworks and Davis Vision kicked off 2017 continuing their work to raise awareness about the importance of annual eye exams for school-aged children by increasing the number of vouchers and glasses they will donate this school year from 10,000 to 15,000. Through their joint initiative, Let’s Go See has already donated more than 8,300 vouchers since the 2016-17 school year started.
“The Let's Go See program has been instrumental in our efforts to spread awareness of the need for annual eye exams for school-aged children. We feel honored to help families provide eye exams and glasses to their kids, and look forward to continuing our mission,” said Jim Eisen, president and CEO of HVHC Inc., and president of Visionworks.
Between dental checkups, doctor's exams, and everything else parents do to keep kids healthy, children’s vision often gets overlooked. Many parents wait until their child has expressed an issue with their vision before taking them for an eye exam, but according to Prevent Blindness America, 1 in 4 school-aged children in the United States has a vision problem, which if left untreated can affect learning ability, personality, and adjustments in school.
To view the multimedia release go to:
http://www.multivu.com/players/English/7938651-visionworks-lets-go-see-childrens-eye-health-awareness/
https://youtu.be/ZEFQPyV8vt4 Technology poses challenges to just about every industry. This includes things such as the newspaper industry coping with a shift from print to digital products, or the music industry moving to web-based distribution models, versus the now-antiquated record store. Make no mistake: new technology is a great thing that generally makes life easier. But it’s also important to remember that these new innovations aren’t always problem-free.
