Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
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Stories of Music by Holly E. Tripp ( https://storiesofmusic.com ) is an award-winning, interactive anthology which brings together over 40 authors and artists from 11 countries who tell their personal stories of how music has affected – and changed – their lives. It’s used to heal emotions, lullaby babies, mourn losses, transform criminals, bond differences, and celebrate culture. Music is the all-powerful, non-excluding force that makes this book difficult to put down, and it is emotionally impactful.
Stories of Music (ISBN-10: 0996932704, ISBN-13: 978-0996932707, 2015, Timbre Press, Interactive paperback $29.00, 176 pages) includes URLs and QR codes throughout to direct readers to a free companion web edition with the audio and video pieces. The book is available on the author’s website: https://storiesofmusic.com on iTunes, and on Amazon and Barnes&Noble.
Media Contact: Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Lupe Maldonado will tell you, “education is key.” That’s because it’s what helped her and her family create a brighter future. Their story started in a garage in Torrance, Calif., more than 20 years ago. That’s where they lived when they came to the U.S. No bathroom. No running water; a mattress on the bare floor. They covered up the holes to keep out the cold and the mice. While it may have been a bleak start, Lupe says just being in America was a dream come true.
While Ismael worked 12 hour days to support his family, Lupe joined a new program at her son’s elementary school called the Toyota Family Literacy Program in order to learn English. It was a tough decision, going to school instead of getting a job that could provide the money needed to move out of that garage; but Ismael and Lupe knew if she could learn English, she could advocate for their boys with teachers, doctors and in the community. Ismael also enrolled in English classes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7946551-ncfl-toyota-partnership/
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet family distillers is tasked with upholding a legacy of distilling excellence. Some may consider the Nolets a little obsessive, but those individuals just don’t understand. Everything must be done with meticulous attention to detail, because the family name is riding on every bottle of Ketel One Vodka.
“We take our work very seriously, not ourselves,” said Carl Nolet Jr., 11th Generation Nolet Family Distillery. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7975151-ketel-one-vodka
Clayton, one of the largest builders of manufactured, modular and site-built homes combined in America, has released a series of videos that highlights the stories of its team members and their experiences working for the company over the years in their various job roles.
The “I am Clayton” video series shares the different steps it takes to help a customer achieve homeownership through the words of Clayton employees at every touchpoint. The series features testimonials from the real people who work day-in and day-out to contribute to building some of the best quality, affordable homes in the U.S. The videos cast team members who work in several different areas—from home builders to website developers—and allows them to tell their Clayton story in their own words.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716459-clayton-homes-i-am-clayton-video-series/
White Castle, the true destination for Craver weddings for more than a decade, is launching its first national wedding contest to award one happy couple the ultimate Royal Wedding in Las Vegas and a luxurious five-night honeymoon in Belgium. More than 75 couples have been married at White Castle restaurants across the nation over the past 10 years, however the contest’s winning couple will be the first to tie the knot at the famous White Castle in Las Vegas.
“Getting married at a White Castle in Las Vegas is a BOLD MOVE for those people looking for something new, different, exciting and memorable,” said Jamie Richardson, vice president of White Castle. “Get bold with your entry. Don’t just tell us, but show us why the ‘Royal Wedding’ experience has to be yours!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8104651-white-castle-wedding-contest/
While consumers may claim to have a preferred brand of sparkling water and the ability to differentiate between their preferred brand and its competitors, their tastes may not as be fine-tuned as they think. A recent survey of sparkling water drinkers found that 83 percent of respondents say they had a preferred brand of sparkling water, and 59 percent of that subset said they could tell the difference between competing sparkling water brands. But participants in a blind taste test conducted by SodaStream yesterday had quite different views, based on their in-person experiences. The taste test, carried out in celebration of today’s National Hydration Day, found more discernment between competing brands, but tasters overwhelmingly preferred the taste of New York City tap water made sparkling using a SodaStream machine.
To view the multimedia release go to:
https://www.multivu.com/players/English/8125751-sodastream-sparkling-water-taste-test/
On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! Don’t worry, there hasn’t been a prison break. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. Available now via the Apple App Store and Google Play Store, the new app will animate three of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story.
19 crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia.
To view the multimedia release go to:
https://www.multivu.com/players/English/8159151-19-crimes-wine-augmented-reality-app/
Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
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Who You Are?? Best Motivation Video For Success In Life
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Some say that’s selfish.
Some might say they owe it to their family to be there for them…
Let me tell you something:
You owe it to your family to SET AN EXAMPLE
An example of someone who lives the life they want to live.
