Heute fand im „Maison de la Chimie“ in Paris die Pressekonferenz #ChangeTheNumbers der L’Oréal-Stiftung statt. Dort wurden die Ergebnisse einer exklusiven internationalen Studie vorgestellt, die gemeinsam mit dem Meinungsforschungsinstitut „Opinion Way“ durchgeführt wurde. Ziel der Untersuchung war es, die Gründe für das Ungleichgewicht in der Wissenschaft zwischen Frauen und Männern besser zu verstehen sowie Hindernisse aufzudecken, denen Frauen bei einer Karriere in der Wissenschaft gegenüberstehen.
David Macdonald, Direktor des Förderprogramms For Women in Science von L’Oréal betonte auf der Veranstaltung, dass sich die Öffentlichkeit nicht darüber bewusst sei, wie stark die Vorurteile über Frauen in der Wissenschaft noch immer in den Köpfen der Menschen verankert sind. Heute bewegt sich der Frauenanteil in der Wissenschaft nach wie vor auf geringem Niveau: Nur 30 % aller Forscher sind weiblich.1
Als Ergänzung zu dieser Studie hat die L’Oréal-Stiftung darüber hinaus Erfahrungsberichte von Preisträgerinnen, die im Rahmen des For Women in Science Programmes ausgezeichnet wurden, hinzugezogen. Besonders stolz ist die Stiftung auf die Unterstützung von Elizabeth Blackburn, L’Oréal-UNESCO For Women in Science Preisträgerin und Nobelpreisträgerin für Physiologie oder Medizin 2009. Elizabeth Blackburn
To view the multimedia release go to:
http://www.multivu.com/players/de/7624751-loreal-foundation-results-study/
October is National Plan a Cruise Month and the cruise industry is celebrating by launching #CruiseSmile, a simple and exciting chance to win one of 31 cruise vacations from 23 different cruise lines awarded each day, from October 1 through October 31, 2015. Anyone can enter each day during the sweepstakes by simply submitting a photo featuring a ‘cruise smile’ at CruiseSmile.org, or posting their ‘cruise smile’ on Twitter or Instagram using #CruiseSmile and #Sweepstakes. Participants will have the opportunity to share their posts for more chances to win.
“Those who cruise have a secret: they love cruising and cannot stop smiling about it. Whether it's planning, booking, dreaming about or basking in the memories of taking a cruise vacation, it's hard not to smile,” said Cindy D'Aoust, Acting CEO, Cruise Lines International Association (CLIA). “The #CruiseSmile campaign is a fun way for the cruise industry to spread the love of cruising during National Plan a Cruise Month as well give vacation dreamers the chance to win a remarkable cruise vacation for two.”
The #CruiseSmile sweepstakes prize calendar is filled with incredible cruise vacations for two, including a seven-night luxury voyage to Tahiti and the Society Islands in the South Pacific, an eight-day European river cruise on the Seine River from Paris, a magical family-friendly three-night Bahamian voyage at sea and even a 14-day Far-East Discovery cruise visiting exotic ports throughout Southeast Asia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584131-clia-national-plan-a-cruise-month/
The Swiss watch world is about to be joined by an exciting new addition with a venerable name. Czapek, a watch brand that achieved considerable success in the nineteenth century, has been revived and is launching with a distinctive timepiece and an innovative sharing strategy to attract watch lovers.
Czapek & Cie was re-established by three entrepreneurs with a passion for fine watches and outstanding mechanics. The original founder, François Czapek was a Czech-born, Polish watchmaker, who arrived in Geneva, Switzerland, in 1832. In 1839 he founded Patek, Czapek & Cie with fellow pole Antoni Patek. For six years they produced exceptional watches.
At the end of their partnership, in 1845, he founded Czapek & Cie and became Purveyor to the French Emperor Napoleon the Third. At its height, the company had boutiques in Geneva, Warsaw and Paris, Place Vendôme.
“Czapek deserves to be revived, he was one of the great watchmakers of the nineteenth century, who brilliantly combined precision mechanics with extremely refined aesthetics”, says Xavier de Roquemaurel, spokesman for the team. Czapek’s timepieces, which are still coveted at auctions, reveal a quest for beauty through a poetic display of time.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7684451-czapek-cie-19th-century-swiss-watch/
For negotiators at the Paris climate conference (COP21) to successfully advance global efforts to reduce carbon emissions, nations must embrace a prominent role for nuclear energy.
The Obama administration highlighted the crucial role of nuclear energy when it convened a White House Summit on Nuclear Energy earlier this month. “As America leads the global transition to a low-carbon economy, the continued development of new and advanced nuclear technologies along with support for currently operating nuclear power plants is an important component of our clean energy strategy,” a White House fact sheet developed for the summit states. Many environmentalists are also giving nuclear energy a second look, as they seek practical solutions to constrain carbon emissions.
Nuclear energy facilities provide 63 percent of America’s zero-carbon electricity. Globally, nuclear power plants provide one-third of all zero-carbon electricity. One of nuclear energy’s major advantages relative to other low-carbon energy sources is its unique ability to produce large-scale electricity around-the-clock in extreme weather conditions. Nuclear energy facilities don’t rely on the wind blowing, the sun shining, or just-in-time deliveries of fuel by truck, barge, rail or pipeline. In 2014, the U.S. nuclear energy industry’s average capacity factor—a common measure of efficiency and reliability—was 92 percent.
To view the multimedia release go to:
http://www.multivu.com/players/English/7694251-nuclear-energy-cop21-climate-goals/
The plan for reducing carbon emissions from existing power plants that President Obama unveiled at the climate conference in Paris will come with an overall price tag that should greatly trouble American consumers and business and will have little meaningful impact on global warming, cautioned the National Mining Association.
“The plan will replace low-cost power supplies with more expensive and less reliable sources of power. And these increases will show up in monthly utility bills and have a particularly devastating effect on low-income households. About half of all American families already pay close to 20 percent of their disposable income on energy-related expenses.” said Luke Popovich, Vice President, Communications, National Mining Association.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
The Budweiser Clydesdales have added another iconic background to their portfolio of classic images; the Las Vegas Strip. The famous Budweiser Clydesdales made their grand entrance with a trot down the Las Vegas Strip while cheering fans and excited onlookers watched the majestic horses make their way to Beer Park, located at Paris Las Vegas.
“Las Vegas provides an exciting and engaging fan experience for all major sporting events,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “Only in Las Vegas can you kick off Big Game weekend with the Clydesdales.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7750651-lvcva-las-vegas-budweiser-clydesdales/
Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770451-neutrogena-see-what-s-possible/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
The delegation from Kazakhstan took part in the 159th General Assembly of Bureau International des Expositions (BIE) in Paris.
Akhmetzhan Yessimov, Chairman of the Board of National Company “Astana EXPO-2017”, and Rapil Zhoshybayev, Commissioner for EXPO-2017, delivered a report on the progress of preparations for the event.
"To create favorable conditions for foreign tourists, last year Kazakhstan abolished the visa regime with 20 developed countries. This was done unilaterally. Starting from January 1, 2017, countries with visa-free access will include the OECD members, Malaysia, Monaco, the UAE and Singapore," said Mr. Zhoshybayev in his Paris report.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7863151-kazakhstan-continues-to-ease-visa-regime/
ProSight Specialty® Insurance today announced the launch of Music Mends℠, a one-of-a-kind enhancement that’s unique in the traditionally-bound insurance industry. Music Mends is specially designed for touring artists, and is in response to the pain and disruption that terrorism invokes in our modern society. Specifically, the coverage is designed to provide support to touring artists who wish to help mend communities following an act of terrorism that interrupts a live performance. The cost of this enhancement is being borne by ProSight, in a demonstration of unprecedented commitment to artists and performers in the wake of a terrorist attack.
“The idea of Music Mends came to us after we attended a concert together and learned that some of the performers had been impacted by the terrorist attack in Paris at the Bataclan concert hall,” said ProSight Chief Underwriting Officer Bob Bailey, speaking of himself and Joe Beneducci, ProSight’s founder and CEO. “The raw emotion from the band that night was evident, and we knew we needed to do something to help support artists who want to go back and perform for their fans. That’s when the idea for Music Mends was born.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7870251-prosight-launches-music-mends/
It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
Hennessy, the world’s best-selling Cognac, is proud to announce urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, launching across the U.S. in July 2017, will be sold in almost 50 countries worldwide. The Limited Edition release by JonOne, which features a colorful, vibrant design, is the seventh in an ongoing series of collaborations between Hennessy V.S and several internationally renowned artists.
Hennessy sensed a kindred spirit in JonOne. Constantly on the move between his home in Paris, his native Harlem and cutting-edge art scenes all over the world, the street artist-turned-art-world phenomenon has always remained true to himself, pushing boundaries and defying definition. For JonOne, art is a vector for pure emotion. What drives him is being “in the flow” and “sharing dreams.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8120351-hennessy-jonone-very-special-limited-edition-bottle/
