Living Proof, founded by bio-medical scientists with the sole mission to engineer solutions to the world’s toughest beauty problems, has created a breakthrough solution for dry, damaged hair – Restore. To prove that you can undo the damage and transform your hair in just 14 days with Restore, Living Proof is kicking off a campaign asking women to embark on a 14-Day “Restore the Love” Challenge on Facebook with a chance to win a Canyon Ranch Vacation.
To begin their campaign to restore as many women’s hair as possible, Living Proof brought a “Restore the Love” Bus to New York City this past weekend (May 18 – 20) to encourage women to get on board the Restore 14-Day Challenge. This one-of-a-kind experience featured hair consultations with celebrity hair stylist and Living Proof Creative Director Tim Rogers, founding hair stylist Mitch De Rosa, and Living Proof’s elite group of scientists. Throughout the weekend, women were encouraged to restore the love for their hair and prove that they can undo the damage and transform hair in just two weeks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56350-living-proof-restore-the-love-challenge
Vivid Sydney (25 May - 11 June), now in its fourth year, was officially opened tonight with 'Lighting the Sails' of Sydney's iconic Opera House, unveiling a celebration of 3D colour projections and digital artistry by multi-award winning German design team, URBANSCREEN.
The largest festival of its kind in the Southern Hemisphere, Vivid Sydney features light art installations around the harbour foreshore, live music performances at the Sydney Opera House and over 100 creative industry events in the Vivid Ideas program.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55928-vivid-sydney-festival-2012/
Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.
The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/diageo/53835/
The NCAA, in conjunction with ESPN and Creative Street Entertainment, will celebrate the 40th anniversary of Title IX and recognize individuals who helped shape the ground-breaking equity law with the documentary premiere “Sporting Chance” presented by Northwestern Mutual. The documentary will debut on ESPN2 on June 23, the anniversary date of Title IX, at noon Eastern.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53644-northwestern-mutual-and-ncaa-title-ix-40th-anniversary-documentary-espn2
ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced two revolutionary new platforms: LeapPad2, the next generation of the #1 kid’s learning tablet LeapPad™, and LeapsterGS, the ultimate learning video game system.
Within a year of launch, LeapPad has received more than 20 accolades, including three prestigious awards from the Toy Industry Association (Educational Toy of the Year, Preschool Toy of the Year, and the ultimate recognition – Toy of the Year). LeapFrog introduces LeapPad2, the next generation of its magical tablet that delivers education filled with entertainment and fun creative exploration for kids.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54819-leapfrog-announces-leappad-2-and-leapster-gs
I had the pleasure of directing, editing
and choreographing this piece. I just wanted to get a little creative
and have some fun. A few of us got together for 5 hours one day and
shot it the next while doing just one continuous shot of the dance. I
just wanted to share some of my passion with anyone out there who uses
dance as their way of communicating. If you get a chance check out my
companies 2012 Summer Tour and come dance with us!!! DanceRogue.com Thanks a lot ! A big shout out to Revolution Dance Studio in Plainfield, Illinois for letting us rehearse there!
http://www.globalintegra.com/blog/ In this video you, we talk about one of the coolest guerrilla marketing examples! The most successful guerrilla marketing tactics involves being unconventional and catching the customer off guard. This video talks about a creative marketing campaign to promote the TV series called Prison Break.
In the campaign, a heavy duty file marked with the words
Known for delivering premium external storage solutions engineered to meet the needs of the Apple® Mac® community, G-Technology today announced its G-ACADEMY educational series. The goal of the G-ACADEMY program is to help others see creativity in action from the creator’s point of view. The program consists of a series of video workshops that captures filmmakers and photographers while they work, and provides behind-the-scenes views of their processes.
G-Technology also recently announced the Driven Creativity awards competition. Like the G-ACADEMY, Driven Creativity helps to support, inspire and celebrate today’s artists in film, music, photography and animation, and gives them a way to showcase their creative brilliance. The Driven Creativity awards competition is now open for submissions; $5,000 will be given to one artist for their next creative project. Creative amateurs and professionals can submit their work for Driven Creativity at http://drivencreativity.g-technology.com/.
To view Multimedia News Release, go to https://www.multivu.com/mnr/56973-g-technology-launches-g-academy-educational-series
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In honor of National Potato Day, Aug. 19, and in celebration of having the #1 selling refrigerated mashed potatoes in America¹, Bob Evans Food Products is kicking off its newest campaign – Mad About Mashed – to thank their valued customers in a smashingly creative way.
The prime focus of the new campaign is a signature, gourmet recipe collection – the Mad About Mashtini Recipe Collection – made with Bob Evans signature refrigerated mashed potatoes and garnished with tantalizing ingredients like parmesan crisps, Boursin cheese and basil pesto. The collection, created by Bob Evans Culinary Team, gives entrée-appeal to a staple side dish, and includes six new recipes, including the Sweet Tater Twist Mashtini™, Classy Carbonara Mashtini™, Mad-iterranean Mashtini™, Fiesta-tini™, Clubhouse Mashtini™ and Smoky Spud BBQ Mashtini™.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56866-bob-evans-national-potato-day-mad-about-mashed-campaign
Brian Atwood, a division of The Jones Group (NYSE: JNY), debuted its first global campaigns today, a print campaign and companion fashion film that tell the story of the modern woman’s desire for fantasy and control. The campaign was inspired by the allure of sexual submission, fearless beauty, and cinemagraphic voyeurism laced with sensual tension.
The print campaign and film were shot together in London by visionaries Mert Alas and Marcus Piggott, with creative direction by Giovanni Bianco, and feature supermodel Candice Swanepoel, with styling by Elizabeth Sulcer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57523-brian-atwood-debuts-global-campaigns-modern-seduction
