Today, WebMD released My Abuelita Told Me, a new five-part video series developed in partnership with Dr. Juan Rivera (“Dr. Juan”), a board-certified internist and cardiologist, who is well-known for his best-selling books and regular appearances on broadcast television. My Abuelita Told Me explores the reliability of the various home remedies, beliefs and established practices that beloved abuelitas (a.k.a. grandmas) have passed down through the generations, and Dr. Juan clarifies what is or isn’t accurate using medical science.
To view the multimedia release go to:
https://www.multivu.com/players/English/7579758-webmd-my-abuelita-told-me-bilingual-video-series/
Mexico has seen rapid growth in its meetings industry, reporting a 10.4% increase of business in the first two months of the year when compared to the same period in 2016, announced the Mexico Tourism Board. According to the International Association of Congresses and Conventions (ICCA), Mexico now ranks 5th in the Americas in terms of the number of hosted events, which have now reached 182 world congresses and more than 300,000 meetings in 2016. These numbers are a direct result of Mexico’s global initiative to position and promote Mexico as Latin America’s leader in the world congress arena.
“Our world-class conference facilities, accommodations, and welcoming community are the drivers behind Mexico's continued growth and its recognition as a top global industry player in the meetings and events space,” remarked Hector Flores, CEO of the Mexico Tourism Board. “Additionally, Mexico's strong commitment to increasing air connectivity allows us to facilitate travel from all corners of the world.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8128751-mexico-tourism-meetings-conferences/
Volvo Cars, the premium car maker best known for its leadership in safety, has teamed up with three-time Pulitzer Prize-winning photographer and artist Barbara Davidson for a world-first - using the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs.
This is the first time ever that a car is used as a camera by a photographer. Davidson’s collection of around 30 photographs, taken through the lenses of the XC60’s on-board safety cameras, captures life on the streets of the Danish capital Copenhagen from a completely fresh perspective.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8129151-volvo-cars-exhibition-life-city-xc60/
General Mills (NYSE: GIS) is releasing its line-up of new products around the world to meet global demand for great taste and simplicity. Highlights include “Oui” by Yoplait, a French-style yogurt with simple ingredients like whole milk and real fruit; great tasting cereals like Apple Cinnamon Toast Crunch and Blueberry Chex; Betty Crocker “original recipe” cake mix made with seven pantry-friendly ingredients, Annie’s organic cheese puffs, and super premium, indulgent Häagen-Dazs mini stick bars.
“Regardless of the changing consumer landscape, one thing remains consistent, people still want great-tasting products,” said Jeff Harmening, chief executive officer of General Mills. “We’re increasing our levels of innovation across the board, with a laser focus on delivering exceptional taste with simple ingredients -- whether it’s pioneering new innovation like French-style yogurt in the U.S. and Häagen-Dazs mini stick bars in Europe, or renovating a classic like Betty Crocker cake mix.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8119251-general-mills-new-product-line-up-2017-launch/
Movie lovers now have a new home for their favorite digital movies as Movies Anywhere launches in the U.S. today with an unprecedented five Hollywood studios and four major digital retailers on board. Featuring films from Sony Pictures Entertainment, The Walt Disney Studios (encompassing Disney, Pixar, Marvel Studios and Lucasfilm), Twentieth Century Fox Film, Universal Pictures and Warner Bros. Entertainment purchased or redeemed through digital retailers Amazon Video, Google Play, iTunes and Vudu, Movies Anywhere brings the movies people love together to create a simple, seamless digital entertainment experience across platforms.
Using the free Movies Anywhere app and website, consumers can access all their eligible movies by connecting their Movies Anywhere account with their participating digital retailer accounts. Movies Anywhere syncs users’ libraries across their connected accounts, so consumers can watch their purchased and redeemed digital movies on an array of platforms including Amazon Fire devices; Android devices and Android TV; Apple TV; Chromecast; iPhone, iPad and iPod touch; Roku® devices and popular browsers, with more platforms and retailers to come.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197051-movies-anywhere-digital-movie-library/
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
How Do You Like Your Eggs? The American Egg Board, the marketing arm for U.S. egg farmers, poses this age-old question to Americans through its latest marketing campaign — a relaunch of the brand’s trademark “Incredible Egg.”
Breaking out of the ordinary, The Incredible Egg and its new campaign inspires consumers to think about eggs differently — beyond the usual. Not only are eggs nutritious, with one large egg containing 6 grams of high-quality protein, they’re also one of the most versatile foods on the planet. From deviled, baked, fried or even as a cloud, the latest campaign from The Incredible Egg helps consumers explore the ways and occasions for which they enjoy eggs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8218751-the-incredible-egg-how-do-you-like-your-eggs-campaign/
The Mexico Tourism Board (MTB) reported that its 2017 Meetings and Events program has led to significant growth in the industry sector, showing a 6.7% increase from January to October, when compared to the same period in 2016. Mexico has taken a leadership position as a destination for meetings and events with the relaunch of its strategic partnership program with meetings industry organizations and initiatives that aim to elevate its ICCA ranking, as well as to increase the economic impact of the meetings and conventions industry in the Mexican economy, which currently accounts for US$25 billion. The International Congress and Convention Association (ICCA) ranks Mexico as 3rd in Latin America, 5th in the Americas, and 21st globally for meeting and incentive travel.
“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8242051-mexico-tourism-meetings-events/
The Dubai Roads and Transport Authority (RTA) has announced the addition of a new category and an increase in the purse value of the Hamdan bin Mohammed Award for Innovation in Project Management. The increase, commences from the second edition of the award, following the huge success and overwhelming global participation for the inaugural edition of the award.
HE Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA) cum Chairman of the Board of Trustees of the HBM Award for Innovation in Project Management said, “The Award prizemoney would be increased by 29% equivalent to AED2.6 MILLION (US$710,000). An Academic category has been added comprising two awards: Research in Innovative Project Management Practices Award and Innovative Use of Project Management Practices (Award Category) to engage students, academics and researchers. Winners of the Award would be honoured during the 5th Dubai International Project Management Forum (DIPMF) scheduled in December 2018.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8269451-registration-hbm-award-project-management/
Yadea, a market leader in the production of electric-powered motorcycles, bicycles and scooters, has been named a Regional Supporter of the 2018 FIFA World Cup™. As a Regional Supporter for Asia, Yadea will receive a range of rights, including LED board exposure during the event, access to tickets and brand association rights for its region.
The cooperation with FIFA is a new benchmark for Yadea; it affirms its status as a world class brand as it executes is strategy for global expansion. Founded in 2001, the company produces high-end electric-powered motorcycles, bicycles and scooters, conducts advanced research and development, and maintains an international sales network that supports exports of its products to 66 countries around the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8272551-yadea-2018-fifa-world-cup/
Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced that its Board of Directors has appointed Charles Meyers to the position of President and Chief Executive Officer, effective immediately. Meyers will also join Equinix’s Board of Directors. He succeeds Peter Van Camp, who has served as interim CEO since January 2018. Van Camp will resume his role as Executive Chairman of the Equinix Board of Directors.
To view the multimedia release go to:
https://www.multivu.com/players/English/8059152-equinix-charles-meyers-president-ceo/
