Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Pringles® proudly announces Kent Jenkins, also known as “SnubbyJ” the winner of The Tournament of Flavors bracket-style contest with a total of 681,270 votes. Jenkins, a student at Loyola Marymount University in Los Angeles, conquered the Tournament with a video demonstrating his unique, home-crafted PVC pipe musical instrument using Pringles Original cans.
The Pringles Tournament of Flavors featured crowd sourced videos showcasing humorous interpretations of various Pringles flavors. Fans voted through the brand’s Facebook page to advance their favorite videos to the next round. The Tournament’s 16 videos went through four elimination rounds until the top two – Original’s “Tub Thumping” and BBQ’s “The Pringles Aficionado” – went head-to-head in the final round. As fans voted, they could win a variety of prizes including free Pringles and $500 gift cards.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55827-pringles-tournament-of-flavors-original-tub-thumping-video-hailed-victor
On One Knee by Gyles 2012, Lyrics: Gyles & Reece, Music: Duffmusiq, Produced by Justin Forsley co-produced by Duffmusiq. Mastered by Tom Rogers Atomix Studios, Los Angeles, CA. Video by Modifeo Productions - modifeo@gmail.com www.gylesmusic.com facebook.com/gylesmusicpage twitter@gylesmusic
NESTLÉ JUICY JUICE, Feeding America® and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the JUICY JUICE Fruit for All Project at the Los Angeles Regional Food Bank on May 31, 2012. The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger nationwide. Today through August 31, one piece of fruit will be provided to hungry kids and their families each time JUICY JUICE is purchased*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56081-nestle-juicy-juice-feeding-america-samantha-harris-childhood-hunger
*Donation promotion runs from June 1, 2012 to August 31, 2012 and includes all JUICY JUICE® retail pack sizes. Excludes any JUICYJUICE® product sold at foodservice outlets. During the promotion period, Nestlé shall donate to Feeding America the funds needed to deliver up to 35,000,000 pieces of fruit based on in-store sales and completion of online challenges at FruitForAllProject.com. Maximum donation is $420,000.
Attention Yo Gabba Gabba! fans! Weeks before the highly anticipated upcoming Yo Gabba Gabba! LIVE! tour dates are announced, W!LDBRAIN Entertainment, one of the world’s foremost producers of animation and family entertainment and producers of the hit series and live stage show Yo Gabba Gabba!, has teamed with Habitat for Humanity of Greater Los Angeles and D-I-Y designer Holly Westhoff in an unprecedented collaboration to create the ultimate dream-come-true Yo Gabba Gabba! Kid’s Bedroom Makeover that will razzle-dazzle preschoolers and parents alike. The Yo Gabba Gabba! Kid’s Bedroom Makeover is timed with Yo Gabba Gabba! toddler bedding hitting shelves nationwide at Walmart stores, and “The Great Yo Gabba Gabba! Goodnight” bedtime promotion and giveaway at Facebook.com/yogabbagabba.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56684-wildbrain-holly-westhoff-yo-gabba-gabba-kid-s-bedroom-makeover
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