Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
HomeAway, Inc. (AWAY) – the worldwide leader in online vacation rentals– today announces the launch of its new national advertising campaign centered around the key message, “Let’s Stay Together.” The campaign focuses on families and groups creating lasting memories out of where they stay, not just where they go. The HomeAway® ad campaign licenses the rights to Al Green’s 1972 classic hit, “Let’s Stay Together,” and debuts in select markets during the January 15, 2012 NBC television broadcast of the 69th Annual Golden Globe Awards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/49855/
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
It’s not every day a 75-year-old company re-defines its brand icon. Water treatment leader Culligan International is doing just that with an update to its famous “Hey Culligan Man!” persona. A new website at culligan.com (culligan.ca in Canada) features a new Culligan Man and is loaded with information on water quality and water treatment solutions for homeowners and businesses. The initiatives cap the company’s 75th anniversary year.
Introduced in 1958, “Hey, Culligan Man!” remains one of the most recognized advertising slogans and an important link between customers and the company’s network of over 800 dealers in 90 countries worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53999-culligan-celebrates-75-years-with-hey-culligan-man-update-and-new-website
Bacardi Limited, the world’s largest privately-owned spirits company, declared today that 2012 will be its most innovative year since the creation of BACARDI® rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare BACARDI rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53403-bacardi-150th-anniversary-worldwide-parties-introduces-limited-edition-rum
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The newly launched British online casino and poker room, Vernons.com have today announced a new TV advertising and social media campaign to promote the online gaming site as an experienced and trustworthy casino for online players. A household name with 80+ years of experience (having launched the famous football pools in 1925), Vernons already have a solid history and reputation within gaming, to bring to online casino and poker.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53753-vernons-gaming
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
The duty free and travel retail community assembled last month for the most important event in the industry’s history in the Asia Pacific region. TFWA Asia Pacific & GATE ONE2ONE, the annual conference and exhibition event in Singapore for stakeholders in the industry in the dynamic Asia Pacific region, was larger and better attended than at any time in its 17 year history, evidence of the growth potential of the trade in the dynamic Asia Pacific region.
Revenue from the global duty free and travel retail industry, and other non-aeronautical revenue streams such as advertising, food & beverage and car parking, is of immense importance to airports and to airlines. It not only provides vital funds for the maintenance and development of the airport facilities, its contribution to an airport’s coffers means that airport charges can be held down for airlines and consequently passenger fares can be kept down. It is estimated that 50% of an international airport’s revenue is derived from duty free, travel retail and other non-aviation activity. At Paris Charles de Gaulle airport, for example, commercial activities generate 60% of total revenues for the airport.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53836-tfwa
Chobani, America’s number one selling yogurt brand, debuted its first national television advertising campaign this month to support Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. As part of the “Win the Day” campaign, the television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” 6 year old son Ace.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56658-chobani-champions-helps-parents-and-kids-win-the-day-with-jennie-finch
