Mimi’s Cafe® announces its partnership with National Breast Cancer Foundation (NBCF) and launches the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month. All 145 Mimi’s locations will raise awareness and funds in support of NBCF’s mission to save lives through early detection and by providing mammograms for women in need. Mimi’s kicks off the campaign Oct. 1 with a special offer: Wear pink to Mimi’s and receive a FREE seasonal Pumpkin Spiced Muffin with any purchase. There will be more ways to participate throughout the month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58344-mimi-s-cafe-power-of-pink-national-breast-cancer-awareness-month-october
Baskin-Robbins now has something new and exciting for guests in California alongside its world-famous ice cream, frozen treats, and custom ice cream cakes. Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced that beginning today participating Baskin-Robbins shops in California will offer Dunkin’ Donuts K-Cup® packs, making “America’s Favorite Coffee” available in California for the very first time for use with Keurig® single cup brewing systems. Both Dunkin’ Donuts and Baskin-Robbins are part of the Dunkin’ Brands Group, Inc.’s family of brands.
As part of Baskin-Robbins’ launch of Dunkin’ K-Cup® packs in California, the company is celebrating with the “Baskin-Robbins $1K Giveaway,” in which today through October 11, Baskin-Robbins will randomly surprise a total of six guests at its restaurants throughout the state with a check for $1,000, a Keurig® K-Cup® brewing system and a year’s supply of Dunkin’ K-Cup® packs. Please visit www.baskinrobbins.com/sweepstakes for official rules.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58389-dunkin-donuts-k-cup-packs-available-california-exclusively-baskin-robbins
Domestic violence affects 145 women every hour in the U.S. On average, three women die every day as a result. In an effort to spark life-changing, important conversations on domestic violence actress Rosario Dawson has joined forces with The Allstate Foundation to raise awareness with the Purple Purse campaign. As part of Domestic Violence Awareness Month in October, The Allstate Foundation has pledged to donate up to $175,000 to the YWCA for programs aimed at helping survivors of domestic violence and other women in need.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58143-allstate-foundation-rosario-dawson-fight-domestic-violence-purple-purse
In recognition of Metastatic Breast Cancer Awareness Day on October 13, AstraZeneca (NYSE: AZN) is raising awareness about the thousands of U.S. women living with metastatic breast cancer. Metastatic Breast Cancer Awareness Day seeks to generate attention and greater support for women living with metastatic breast cancer among the public and stakeholders within the breast cancer community and more research to extend lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58129-mbc-awareness
The Breitling Jet Team, Breitling Wingwalkers and Yves “Jetman” Rossy are flying East for winter, to bring Breitling’s passions for aviation to new audiences in what is being collectively called “The Breitling Dragon Tour”.
All three teams are heading to Asia to participate in Airshow China 2012, held in Zhuhai, Guangdong province. Although the 1940’s Stearmans of the wingwalking team and Yves Rossy’s Jetwings can all be shipped there in containers, the Breitling Jet Team will have to get there with their own wings. Leaving from Dijon this Tuesday, they will fly through Eastern Europe, into Russia passing through Siberia, then on to Mongolia and down through China to reach their destination by mid-October.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56624-the-breitling-dragon-tour-2012
DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
Final preparations are now underway for the 112th installment of the Canton Fair, China’s biggest trade event set to run from October 15 to November 4, 2012 in Guangzhou. In this time of global economic uncertainty, concerted efforts have been made to ensure that the Fair continues its track record of great commercial success.
Overseeing China’s highest profile trade event, organizers have implemented a raft of new measures to streamline services, stimulate new business, maintain sustainable development, enhance security, and generally refine the experience for all attendees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58500-112th-canton-fair-an-ever-improving-platform-for-china-global-trade
In its 150th anniversary yearlong celebration, Bacardi celebrates its tremendous success as the world’s largest privately-held spirits company and the incredible drive and perseverance it took to get there following the illegal confiscation of its assets in Cuba on October 15, 1960 – 52 years ago. While that event was an extraordinary event in the Company’s history after nearly 100 years of being in Cuba, it became a critical turning point to propel the family-owned Company and its namesake BACARDÍ® rum brand to take on a greater international profile. This turned BACARDÍ into the globally recognized brand it is today. In fact, within 20 years following the loss of the Company’s assets in Cuba, BACARDÍ rum became the number-one premium distilled spirits brand in the United States. Less than a year after that, it was the number-one selling spirit brand in the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53412-bacardi-rum-150-anniversary-illegal-cuban-confiscation-international-grow
Today gamers can join in the celebration of 50 years of James Bond with the release of 007™ Legends from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard Inc., (Nasdaq: ATVI). Available at North American retail outlets today, across Europe on October 19th and in Australia on October 31st, 007 Legends is the latest installment in the esteemed franchise, delivering a first-of-its-kind Bond video game experience featuring a story inspired by five classic Bond films – Goldfinger, On Her Majesty’s Secret Service, Moonraker, Licence to Kill, Die Another Day. Additionally, 007 Legends will feature a sixth mission based on this year’s highly anticipated Bond film – SKYFALL – which will be available to unlock as downloadable content. Timed to the North American release of the feature film, PlayStation®Network subscribers will gain exclusive early access to the SKYFALL mission on November 9, 2012, and then on November 20, 2012, the mission will be available on Xbox LIVE® online entertainment network.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58457-activision-publishing-50-years-of-james-bond-007-legends-video-game
Portal Masters everywhere will once again face the evil Portal Master Kaos in a brand new adventure in Skylanders Giants, which is poised to prove that bigger really is better when the game hits store shelves in North America on October 21, 2012 for Nintendo’s Wii™ system, Nintendo 3DS™, the Xbox 360™ game and entertainment system, and the PlayStation®3 computer entertainment system.
The game features 16 new characters, led by eight Giant Skylanders, who are twice the size of their comrades. The Giants each have exciting new powers and abilities to match their size. Joining the Giants are eight new Skylanders, who also feature never-before-seen powers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58555-activision-skylanders-giants
Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne.
In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial. Through www.deweezy.com, fans were able to follow the teens’ journey and vote for their favorite concepts and final cuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58613-mountain-dew-new-commercial-lil-wayne-deweezy-project-stoked
Taking a detour from his main job as lead guitarist for iconic rock band Journey, the multi-talented Neal Schon has put the finishing touches on his latest solo album, The Calling – which will be released by Frontiers Records WORLDWIDE on Monday, October 22, 2012.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58458-neal-schon-solo-album-the-calling-engagement-michaele-salahi
